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Archive for the ‘In Depth’ category.

“What High Tech Marketing is … and isn’t” excerpts from book published by Pune’s @AbhijitAthavale

(Recently, Pune-based Abhijit Athavale, Founder of Markonix, a technology marketing and learning development company with deep roots in Silicon Valley, wrote a book called “The Edge of Zero: High Tech Marketing in the Age of Falling Growth”, with co-author Peter Gasperini. We invited Abhijit to give us a short write-up about the book and an […]

Overview of TripHobo (Formerly JoGuru), Pune-based travel itinerary planning portal

TripHobo (which was earlier called JoGuru), is a Pune-based online travel/itinerary planning portal that has recently raised Series A funding from Kalaari Capital (the same folks who have also funded Pune-based tablet maker Swipe Telecom). Trak.in reports: TripHobo, a Pune based online travel planning portal announced their series A funding from Kalaari Capital. TripHobo has […]

Overview of Function Space (@fspace314), Pune’s “Facebook for Science”

FirstPost has an good overview of Function Space – Pune’s Science Social Network, the startup founded by Pune’s Adit Gupta, Sakshi Majumdar, and Sumit Maniyar, and that was recently funded by Nexus Venture Partners. How did Function Space get started? The venture, started in April 2013, was conceived as a sort of Facebook for science […]

Overview of Helpshift: Pune-based Mobile Customer Service Software Product Company

Helpshift, the Pune-based company that builds customer service software solutions for mobile app developers has recently raised $10 million in funding from Intel Capital, Visionnaire Ventures, True Investors, and the VC most active in Pune, Nexus Venture Partners. This funding is in addition to the $3.2 million it had raised earlier. We decided to take […]

Event Report: VLSI Design Conference Pune 2013

(This is an event report of the VLSI Design Conference that was held in Pune in Jan 2013, by Shakthi Kannan. It originally appeared on his blog, and is reproduced here with permission for the benefit of PuneTech readers.) The 26th International Conference on VLSI Design 2013 and the 12th International Conference on Embedded Systems […]

Event Report: Product Management Challenges Unique to India

(This is a live-blog of the Indian Product Management Association (IPMA), Pune Chapter’s event on Product Management Challenges Unique to India by Vivek Tuljapurkar.) What is Product Management Different people define it differently. At the very least, a product manager is a person who is the “guardian angel” of the product. He gathers requirements from […]

Apple iCloud – Hype Cycle or Tipping Point for Cloud Computing?

(This article by Amit Naik, an architect at BMC Software, tries to separate out the facts from the hype regarding Apple’s recently announced iCloud offering for the benefit of readers) Any Apple announcement from new products/services to the Worldwide Wide Developer Conference (WWDC) is often hotly anticipated by the media and the Apple faithful alike. […]

Interview with Vikas Joshi – CEO of Harbinger, Pune-based e-learning products company

(The Harbinger Group is a Pune-based software company that has products in the e-Learning space (http://harbingerknowledge.com), and also provides software outsourcing services (http://harbinger-systems.com) to software product companies all over the world. As an example of a successful product company out of Pune, as an example of a company that managed to do both, products and […]

ShopSocially focuses on retailers with new offering “SocialConnect”

(Pune-based Startup ShopSocially, whose launch was covered on PuneTech last year has recently been in the news again for their launch of SocialConnect, a product for online retailers to easily add social shopping features to their existing e-commerce site. Suneetha talked to Samir Palnitkar and Sunil Arora of ShopSocially, and this article starts with an […]

The Basics of Game Development – for programmers

(This is a live-blog of a talk Girish Dhakephalkar of http://ShoonyaGames.com gave at TechWeekend #9 on Game Development.) This talk is an overview of what exactly is involved in game development – from the point of view of a programmer. These are the major components of game development. Game Platform A game platform is the […]