As anybody familiar with the ecommerce situation in India is aware, COD is one of the most important forms of payment in Indian ecommerce, since Indians are still not very comfortable with using credit cards online. Thus, offering a COD option almost becomes a must-have for any product or service that is being sold online. Inspite of the fact that COD is an expensive option in general (often with charges of up to Rs. 100 per delivery), it is still the most common form of payment for many ecommerce vendors in India.

In this context, we believe that this announcement by Ayojak would be welcomed by many event organizers and potential customers of Ayojak.

In an article on YourStory.in, Santosh Panda, Founder & CEO of Ayojak explains the thought process behind this announcement:

“We see that close to 45-55% of our users have trouble in booking tickets online through Net banking, Credit cards or Debit cards, sometimes the payment gateway is too busy to respond or the connection is very slow and the browser times out. Because of these various reasons most of the users or frustrated with the online ticket booking experience and prefer the offline mode. Even from our in-house research and analysis and from consumer surveys – we see that the demand for CoD is very high in India, as a major chunk of our population still do not have access to Debit or Credit cards and not to forget the large community of students as well.”

Here are more details of the exact service offered:

Ayojak have integrated their event ticketing & registration e-commerce engine with several logistics solution provider like – FedEx (AFL), GharPay, and Santa Claus Couriers. This tie up will enable Event Organisers to reach the last miles of customer’s convenience and enables users to buy event tickets from the comforts of their home, office or other various locations from across 3000 cities/town in India. For all CoD delivered using Ayojak’s integrated solution, event organizers will be provided with a detailed CoD tracking system and easy, timely and assured delivery of orders. Ayojak has already been privately serving few selected customers to deliver thousands of CoD across India.

PuneTech caught up with Santosh Panda to get a few more details about this new service in particular, and about Ayojak in general.

Are there any other online event/ticketing providers that providers that provide an integrated COD solution? If yes, how is Ayojak’s solution different?

Santosh: There are likes of BookMyShow.com who do this for bigger events only. However with Ayojak, any event (whether big or small) now can avail the COD solution and plan to reach much larger segment of event ticket buyers to pay via cash. Our other competitors don’t have this solution.

What are the extra charges for COD tickets?

Santosh: We are charging 100 rs for delivery less than 1700 rs. For delivery amount from 1701 Rs onward, we charge 6%. The rates may sound higher but if we compare average online charge which is 5%, this is reasonable. Also COD has several complexities such as genuine buyers vs. not, insurance by logistics provider whether money is lost/stolen, support for COD tracking, many such issues. Also COD is designed as part of payment solution suite.

Can you give a quick overview of Ayojak? How is it different from the competition?

Santosh: Ayojak’s mission is to solve 360 degree aspect of an event management. Hence while competitors are focusing on online registration only, we are solving customer’s following pain such as :

• Payment via online-cash-retail payment solution : Helping event organizer to avail all payment channel and sell it out
• Promote: Ayojak promotes event heavily in various channels and we consider this as our job. Whereas our competitors don’t provide this as a service or spend time in helping an event get promoted. Ayojak provides promotions like ‘digital marketing, social media contest/content oriented promotion, advertisement on Google Ad/LinkedIn’. We intend to bring more ‘conversion’ oriented solution in coming days.
• Support: Ayojak provides huge support during an event such as answering event attendee queries, event setup related help if needed, tracking each payment and reaching buyer to help them to select other options, many such. Our customers are very happy with Ayojak support.
• Product : While our competitors looking event as one type, Ayojak is designed to treat each event type differently. For example a ‘Sonu Nigam Event’ is different from ‘Indian Medical Conference’. Therefore we have developed different apps such as ticketing app, conference app to solve the process flow needed in each type.

Also Ayojak apps are designed keeping the 360 degree principle : Create, Promote, Sell, Support.

Where is Ayojak located. Specifically we’re interested in what part of Ayojak is in Pune, and what exactly does the Pune team do.

Santosh: Ayojak’s Pune team is the prime team, most of our biz/tech decisions/development happens from Pune. Also our key sales & marketing team in pune, although we have freelancers and employees located in Mumbai, Bangalore, Hyderabad/Visakhapatnam.

For more information, check out Ayojak.com

Social scientists have forever been the chief antagonists of the gaming industry that has generated $25 Billion revenues in US alone and has employed more than 120,000 people. The reasons are several and some of them quite compelling. However, the industry has shrugged off all the fears and grown at a rate that few other industries have managed. From the humble beginnings in the early ’60s, when a few bored developers just wanted to kill time by creating something to amuse themselves to a time when we have a video game ‘CALL OF DUTY: MODERN WARFARE 2′ being declared the highest revenue generating entertainment product ($3 Billion and counting), the gaming industry has come a long way in its technology adoption and engaging its consumers.

The most modern trend in the industry is that of ‘Social Gaming’. This is closely tied with the wider, more pervasive ‘social media’ or ‘social internet’ phenomena. Platforms like Facebook have a plethora of applications that are essentially games pitting its users against one another.

The Gaming Industry Value Chain

The gaming industry has six components in its value chain

1. The Publishers: Entities that are engaged in commissioning the developers for development of the games. They are the ones who pick the tab of the wizardry that the developers create and the consumers enjoy. Electronic Arts, Microsoft Game Studios, Activision and Ubisoft are some of the world’s largest publishers
2. Developers (Talent layer): These are the prima donnas of the industry. The people who ideate and develop. They could be working on contracts or are on the rolls of the publishers.
3. Tools providers: Entities that provide the necessary tools, software development frameworks, middlewares and game engines to the developers. Gamebryo and Renderware are biggest of the middleware providers
4. Distribution: People who are responsible for generating and marketing catalogues for games
5. Hardware: The platform on which the game runs. It could be an arcade, a PC or a gaming console. Xbox and Playstation are the two most ubiquitous consoles.
6. Consumer: The people who play the video games

Let’s look at the top challenges that the industry is currently facing:

No more Consoles?

The console market in the recent years has seen a flat trajectory and there is a distinct possibility that it will go down. Although there is a surge in the number of variants launched by the likes of Sony and Microsoft, the problem lies more with the market than with the product. Consoles are primarily value products and are targeted at value markets viz, US, parts of Europe and Japan. We can add parts of South Korea to this mix. The population of these countries is stable and the users aren’t growing. The console makers would need the support of the publishers to create newer markets in these geographies. In some cases it has been successful. For example, the game Diner Dash that was targeted at primarily women audience sold close to 200 million copies and created a hitherto untapped market of women gamers.

The strategy being adopted by the console makers is to partner with a Publisher right at the console development stage. This ensures a) a sustained interest from the gaming community for the launch of the product, b) higher market penetration immediately after the launch as the gamers want to experience the game in the way the perception has been created – on the ‘new and most suitable’ console, c) ties the future of the game from the publisher with the console resulting in the loyalty from the gaming community.

A recent example of this is the tie-up of Ubisoft with Nintendo’s Wii U launch.

Another significant challenge that the console makers are faced with is that of ‘Gaming Clouds’. Cloud gaming solutions are particularly attractive for the industry as a whole because the key drawbacks of cloud computing like security and data integrity are relatively less intensive in the industry. What gaming clouds would ensure, though, is the redundancy of the advanced consoles. All the processing power will reside on the cloud and the users would be essentially using a dumb terminal. This even eradicates the need of cyclical upgrades, which is the key revenue generating factor for the console makers.

Do you Multi-platform?

The gaming industry, although young compared to several entertainment industries, is fast becoming extremely competitive. As a result there has been more than 100% year on year growth in the number of publishers, most of them independent, who pose significant challenges to the established publishers like Electronics Arts and Capcom. This has led to several game titles flooding the market and in turn, this has led to shorter attention span of the gamers. The challenge for the publishers is to engage the consumers on multiple platforms to ensure higher mindshare. Single platform games, and especially a segment of games called ‘casual games’ that are single platform have faced shorter shelf lives. The key is to multi-platform. From PC and consoles to several handheld devices, social media platforms like Facebook and Myspace. Publishers are investing in the future of ‘casual games’ that are truly portable to multiple platforms. The challenges for the developers are manifold, as they have to develop games that are technology agnostic and can have APIs for as diverse platforms as a Playstation to Facebook. The emphasis is to create a truly ‘social game’.

A big bad bubble?

There are worries in the industry that much like the ‘social internet’, the ‘social gaming’ is fast becoming a big bubble. The recent valuation of PopCap, a social gaming company, of $1 Billion is the most glaring of all such examples. The recent M&A trends in the industry point to significantly high valuations of independent publishers. Japanese mobile gaming giant DeNA paid out up to $400 million for iOS game developer ngmoco. Electronic Arts paid $300 million for PlayFish last year, while Disney paid $760 million for Playdom, and has been aggressively restructuring its entire games business around the social gaming model. The challenge is the correct valuation of the independent publishers. Like several other mature industries, Gaming industry is going through a large scale consolidation and players like EA, Disney and Capcom are emerging as the consolidated global entities. The question that needs to be answered is whether good money of these large publishers is being spent on bad assets.

Our impressions:

• Innovation is going to be the key in this industry. Both process as well as product innovations. In this respect, it is a unique industry as several other industries offer innovation opportunities either in process or product
• New market development is the key for the long term success. Markets like US, Europe, Japan and South Korea are fast approaching saturation. However markets like India, China and Brazil are the markets to tap into. Especially for publishers who have a long term focus areas in Social/Casual Gaming. Every publisher needs to have an entry strategy for these markets and the early entrants would enjoy significant loyalty
• Newer distribution channels need to be developed. The traditional channels are putting a lot of pressure on the margins, even for large players like EA and Microsoft. Cloud Gaming solutions are the way to go, even for new markets. Companies like Gaikai and InLive are investing heavily in cloud solutions
• Gaming industry can play a significant role in socially impacting areas like education. Newer markets like India and China are especially receptive to finding innovative means of learning and therein lies the opportunity for the industry

Concluding, we believe the gaming industry is poised for a significant churn in the near future propelled partly by the rush to be the ‘first’ to exploit the burgeoning and untapped social gaming market.

To discuss this perspective in more detail you can contact Rohit at rohit.gore@in.fujitsu.com

About the Author – Rohit Gore

Rohit Gore is a Pune-based senior IT Professional and novelist. Rohit is a Lead Consultant at Fujitsu Consulting India, and has 10+ years of Industry experience including stints at Infosys and Sasken after an MBA from S P Jain Institute.

Rohit is also the author of ‘FOCUS, SAM’ a novel from Rupa Publications and the upcoming ‘A DARKER DAWN’. He grew up in a number of towns in India. At various times in his childhood, he wanted to be a theatre actor, an architect and a bookshop owner.

He loves sports, specifically the discussing and watching part of it, since the playing days are long gone. He has travelled a lot – a consequence of living in Mumbai and London. His greatest passion is reading and it inspired him to write. He is a frequent contributor to many online writing forums and wishes there were more writing groups.

Vaultize is next generation data protection: cloud-based backup and disaster recovery that also enables collaboration between users, synchronization of devices and sharing over web. Vaultize turns your zero-returns investment in backup into an asset that improves availability, increases productivity and makes sharing easy.

Anoosmar Technoloies has been founded by Anand Kekre and Ankur Panchbudhe, both of whom are Pune old-timers, with an ex-Veritas (Symantec), and ex-McAfee background. Both of them have been in the data protection, security, and storage space for over 10 years, and have deep expertise in enterprise infrastructure software. Between them they have 64 US patents.

Before you dismiss Vaultize by comparing it with Dropbox, or , remember that Vaultize is not a consumer product – it is targeting the enterprise space. In that sense, I see Vaultize as more of a competitor to Pune’s Druva. However, given the backgrounds of the founders of Druva and founders of Vaultize, I would be tempted to guess that Druva is likely to be more interested in enterprise backup, and replication and generally areas more to do with performance and availability in an enterprise, while Vaultize is likely to move more in the direction of archiving, and e-discovery and generally areas more to do with risk management and legal compliance. But that’s pure speculation – I might be wrong.

Also check out the customer case studies page and the management team page.

Druva is one of the few Pune software product companies that has received funding from well known VCs, and hence, Anoosmar, which has a similar pedigree and similar target markets, is a company to watch closely.

eduVARTA provides informational SMS updates to rural and semi-urban college students with a focus on educational, jobs, and skills information. The idea is to empower students, and increase the opportunities they get, in terms of more education, employment and self-employment opportunities.

eduVARTA hopes to reach 5 lakhs rural and semi-urban college students (11^th std. and up). Considering that the people behind this initiative are the same as those behind SMSOne, which is already reaching 5 lakhs rural and semi-urban households with local updates and ads, it should not be difficult for them to achieve their target quickly.

There is a pressing need for a service like. While students of colleges in cities like Pune are very aware of what is going on in the world, and usually end up getting decent jobs, there are millions of students elsewhere who are so devoid of information, basic skills, and confidence that even a little trickle of information can pay huge dividends. And, at this time, there is no better way to reach this population than SMS.

The eduVARTA website points out that provide the students with this kind of information:

• Notices, announcements, alerts, decisions
• Courses, admission, fees, due dates
• Trainings, workshops, seminars, guest lectures, camps, study tours
• Researches, articles, references, books, publications
• Competition, Events, youth festivals, programs, gathering
• Exams, competitive exams, results, forms
• Sports, magazine, cultural, social committee activities
• Higher education, job opportunities
• Facilities, needs, demands
• Achievements, appointments, success news, sad news
• Alumni news, guest visits
• Scholarships, awards, prizes

And the information comes from the following sources:

• National Innovation Foundation, IIM, Ahmedabad
• CIET, National Center for Educational Research and Training (NCERT), New Delhi
• Stanford Mobile Empowerment and Entrepreneurship Network, USA
• Youth Employment Summit, USA & New Delhi
• Youth & Sports Committee of Planning Commission, GoI
• Digital Empowerment Foundation, New Delhi
• NASSCOM Foundation, Mumbai
• Development Communication India, New Delhi
• Nehru Yuva Kendra Sanghathan (NYKS), New Delhi
• National Service Scheme (NSS), Maharashtra
• National Youth Awardees Association
• Universities, Researchers, Career guidance organizations
• and many individual honorary contributors…

A few days back, at the mbillionth awards 2011, eduVARTA was given the VODAFONE “Mobile for Good” Award by VODAFONE INDIA Foundation & Digital Empowerment Foundation. The award carries a cash prize of Rs. 10L.

Check out the eduVARTA About Us Page to find out more about them.

PARI Robotics is a company that sells automation products / services (i.e. industrial robots) to industry. They have robots for various different manufacturing applications, including automated welding, assembly, thermal cutting, automated storage and retrieval systems, surface coating, taking measurements, and a bunch of other uses. There a whole lot of interesting information on their website. Their customers include the who’s who of the automobile, home appliances, engineering goods and other manufacturing industries. Their success stories page also makes for interesting reading.

Here are some interesting excerpts about PARI from the New York Times article:

When Ranjit Date returned to India 20 years ago after earning a doctorate in robotics from an American university, he hoped to help automate factory assembly lines in his home country.

His company, Precision Automation and Robotics India, has done that. But more recently it has also begun selling robots to Western manufacturers like Caterpillar, Ford and Chrysler. This year, in fact, a third of Precision Automation’s sales will come from exports, up from almost nothing five years ago.

On how PARI got started:

Mr. Date started the business with a friend, Mangesh Kale, who, like him, grew up in Pune. After earning advanced degrees from Rensselaer Polytechnic Institute in Troy, N.Y., they returned to India in the early 1990s – just as policy makers were pushing through early economic changes.

At first many Indian manufacturers were unwilling to invest in robots, Mr. Date said, because labor in India was so cheap. But in the increasing global economy, Indian manufacturers had to improve productivity to meet rising demand and compete with foreign companies.

So, after all this, how are they doing now?

Mr. Date, the robotics entrepreneur, expects sales at his company to increase 20 percent this year, to $67 million. The company is building a second factory, a 150,000-square-foot plant on the outskirts of Pune, to keep up with demand for its robots and automated assembly lines. He said Precision Automation’s products were 10 to 50 percent less expensive than similar equipment made by Western suppliers.

Read full article

If you don’t see a video above, click here to see it on YouTube.

Impressed?

Does not seem like something done in India, right?

And yet, it was created here in Pune.

The preview above is for a movie Delhi Safari, directed by famous Bollywood director Nikhil Advani (yes, the same guy who directed Kal Ho Na Ho). And the animation was done by Krayon Pictures, a Pune-based software animation company.

This Friday, you’ll get a chance to hear the founder of Krayon Pictures, Namrata Sharma, talk about their story, thanks to TiE Pune. The event, “TiE Pune’s My Story – with Namrata Sharma” is on Friday, 1st July, from 6pm to 8pm, at the Sumant Moolgaokar Auditorium at MCCIA Trade Towers, ICC, SB Road. This event is free for all to attend. Register here

(Note: one of the investors at Krayon Pictures is Pune-based angel investor Maneesh Bhandari, whom we covered recently in More.Punetech)

More details follow…

Namita Shibad writes:

AFTER EONS that it has spent on humans, bollywood is now expending some time and resources on animals and the environment via the animated feature film Delhi Safari. Directed by Bollywood director Nikhil Advani, the film owes its creation to pune-based Krayon Pictures.The company,therefore,seems to have taken India’s prowess in animation to a new high through the rich colours they have bestowed upon the film, thorough textures and realistic characters being the cherry on top.

Namrata Sharma, Co-founder and CEO of Krayon Pictures has over 14 years of experience in the Animation and Software Industry. Having traveled across Asia, she has worked with companies like Advedi Creations – Hong Kong, Disney – Hong Kong, Weta Digital – New Zealand, Maya Entertainment – Mumbai etc. She has worked in various roles right from hands on animation to assisting the management of full length animated feature films.

It was in 2006 that Sharma started Antariksh, a studio that developed video games. A year later, she got an opportunity to produce a full-fledged Bollywood animation film. And that’s how Krayon Pictures was born on 1st of April 2007 with a vision of creating a first of its kind 3D animation studio in India- based on the IP model. The studio’s first film, Delhi Safari, is due to release later this year.

Krayon was recently in news when the high profile investor Rakesh Jhunjhunwala bought 30% stake in the company.

About TiE Pune My Story Sessions!

“My Story – Inspiring Journey of an Entrepreneur”

This program is created to celebrate entrepreneurship and bring stories from successful entrepreneurs in their own words. The invited speakers will share their entrepreneurial journeys and talk about lessons learned, mistakes they wish they avoided, and key decisions that helped make their venture successful.

Fees and Registration

This event is free and open for anybody to attend. Please register here

What is Pune User Group?

PUG is a group of technology enthusiasts who are dedicated to spreading knowledge about Microsoft Technologies. It consists of people from various educational background and different age groups – students as well as professionals. PUG is a not-for-profit organization, a user group supported by Microsoft Corporation, the International .NET Association (INETA), and GITCA (formerly Culmanis).

How did PUG get started?

PUG was formed in February 2003 through the combined efforts of a few volunteers, Microsoft and INET. It started as an online discussion group for .NET Developers of Pune. In December 2003 the first offline user group meet was held in Wadia College and after this PUG has never looked back back. It’s no more just a .NET user group, and now it became a group for all Microsoft technologies. Every year new sub-groups have been added to PUG and now PUG became a big family – including PUGStudent – Pune User Group for students, PuneITPro – Pune User Group for IT Professionals, where we generally talk about IT related topics like servers, clients, networking etc., PASS Pune Chapter, for SQL experts, and PUG-MED i.e. Pune User Group for Mobile and Embedded Devices, SharePoint, SIG etc.

How big is PUG now and what are its major activities?

PUG is almost 8 years old now. We have around 7 special interest groups, around 20+ campus clubs in various colleges, 2100+ online members, around 8000 mailing list subscribers and a Team of 40+ volunteers. PUG regularly hosts lots of online and offline activities for professionals as well as students. Activities include regular monthly User Group meetings, various Product launch events for Microsoft Products, workshops, boot camps, online webcasts and our very special annual events like DevCon (developers conference for professionals), AcadDevCon (developers conference for students) and SharePoint Day. At college level, we have a team of 20+ MSPs (Microsoft Student Partners) who actively run campus clubs in their colleges and regularly conduct seminars, and workshops.

What help are you getting from Microsoft to run PUG? Also, what other organizations are there that help PUG?

PUG is an independent not-for-profit organization. It relies on the support of its various sponsors. PUG is officially supported by Microsoft Corporation and also by various international Associations like INETA, GITCA, PASS, and Microsoft UGSS. Support comes in various forms, specially funding for events and speakers, pre-release product trainings to our speakers, and books, training material, beta products etc. Along with these there are many IT companies and educational institutes of Pune who always support us by sponsoring our event or providing their Infrastructure for our activities, best example of this I can say is Persistent Systems Ltd.

Has your involvement with PUG helped you personally or professionally? How?

Mahesh Mitkari writes:

Of course, yes! PUG has played a big role in my carrier development. I was part of PUG from its birth, as I was one of the founder-volunteers of PUG. Today I feel very proud of this. I meet many technology gurus at PUG and learn so many things from them which always helps me in my Professional life. I made many friends not only in Pune but many other cities of India. They are just a one click away from me – for professional or personal help. I’ve been awarded “Most Valuable professional (MVP)” award by Microsoft 5 times so far, and I don’t think it could have been possible without PUG and the biggest support of all my friends here.

Vikram Pendse writes:

I joined PUG online forums as regular “User” who logs in to check on the latest Microsoft Technologies at PUG. At that time I was a student doing my post graduation. I got inspired by various PUG enthusiasts and I started conducting PUG sessions in my college and also slowly started contributing to the online forums. PUG lead, Mahesh Mitkari, and other members recognized my contribution and encouraged me to attend PUG meetings and I became a volunteer of PUG. Due to this, I was able to get the Microsoft MVP Award in the Year 2008

It was because of PUG that I started Silverlight activities, and as a result was awarded the First South Asian Silverlight MVP. PUG has given me recognition in the Pune community as well as various other communities across India and outside India as well. PUG has helped me to enrich my technical skills and added much more to me to become good IT Professional. PUG is fun and learning, and it is a good friend and teacher for me, and will be with me for years to come.”

What other related user groups could be created in Pune, and how?

As mentioned earlier, from last 8 years we adding User Group for all Microsoft Technology, While thinking about Expanding PUG and starting other related user group, I think we still have big scope to expand PUG, we still don’t have a User Group for Office Users, Architects, Project Managers, Business owners, and one biggest community of Consumers – the regular users of Windows or MS Office – specially non-technical or semi-technical people.

What do you mean by INETA APAC, GITCA, PASS, MVP, MSP?

Well out of these INETA, GITCA and PASS are international associations who support User groups worldwide. MVP is the award given by Microsoft and MSP is educational program.

• INETA APAC: The International .NET Association Asia Pacific (INETA APAC) provides structured, peer-based organizational, educational, and promotional support to the growing worldwide community of Microsoft .NET user group, INETA’s mission is to offer assistance and resources to community groups that promote and educate their membership in Microsoft’s .NET technologies. INETA welcomes user group or special interest groups from all facets of the .NET user community including developer, architects, project managers, and IT Professionals.
• GITCA: The Global IT Community Association represents over 1000 member organizations and over 5 million IT professionals. GITCA is the world’s largest international not-for-profit independent organization powered by dedicated volunteers devoted to the development and growth of the IT community by providing services to support leaders and connect user groups, associations, and student IT organizations. GITCA stands committed to the free exchange of resources, ultimately elevating the status of the IT Professional both in their industry and in the community.
• PASS: The Professional Association for SQL Server (PASS) is an independent, not-for-profit association, dedicated to supporting, educating, and promoting the Microsoft SQL Server community. From local user groups and special interest groups (Virtual Chapters) to webcasts and the annual PASS Community Summit – the largest gathering of SQL Server professionals in the world
• MVP: Most Valuable Professional: The Microsoft MVP Award recognizes exceptional technical community leaders who foster the free and objective exchange of knowledge by actively sharing their real world expertise with users and Microsoft. Over 100 million people take part in technical communities every year. Microsoft awards around 4000 MVPs, in recognition of their exceptional community contributions, sharing of real world expertise with others. We have around 4000 MVPs in over 90 countries, speaking over 30 languages and awarded across nearly 90 technology areas. Over 65% of MVPs are outside the USA.
• MSP: The Microsoft Student Partners is a worldwide educational program to sponsor students majoring in disciplines related to technology. The MSP program attempts to enhance students’ employability by offering training in skills not usually taught in academia, including knowledge in various Microsoft technologies.

What is not as well know, however, is that since 1995, Persistent Systems has been donating 1% of its net profit every year to NGOs in the field of health and education since 1995. To institutionalize the Corporate Social Responsibility initiative the company formed a public charitable trust, named Persistent Foundation in 2008. The Persistent Foundation is primarily involved in three key areas of Healthcare, Education and Community Development.

This fiscal year, Persistent Foundation contributed Rs.1cr towards social work and supported 44 NGOs through their Pune, Nagpur, Goa and Hyderabad offices. Some of the unique activities and programs the Foundation carried out and participated in were student and girls scholarship program, cyber genius competitions across schools, infrastructure development at schools and villages, exhibitions for promoting NGO activities, breast cancer screening initiative, blood donation camps, text books and uniform donation drives, teaching English and Math to students of govt. run schools, planting trees to preserve the ecology of the hills in and around Pune, providing computer education to under privileged school children and teachers etc.

One of the aims of pioneering the Persistent Foundation was to encourage employees to take part in social welfare activities. ‘We have received a great response from the employees who enthusiastically participate in various initiatives like Student Scholarship Program, Green Persistent Movement, Blood Donation Program, etc.’ Says Sonali Deshpande Chief Trustee of the Foundation. This year the Foundation has also launched an innovative ‘Social Entrepreneurship’ program for the employees of Persistent. ‘Under this program the employees will be given a unique opportunity to implement their ideas related to social welfare which will be supported by the Foundation.’ Says Ms. Deshpande.

The Persistent Foundation focuses on the improvement of its immediate neighbourhood and the overall betterment of society. ‘We firmly believe that it is our moral duty to give back to the society that lends us an identity.’ Says Ms. Deshpande. The areas of health, community development, and education require immediate attention and the Persistent Foundation has been very actively involved in upholding these causes since its very inception.

The Persistent Foundation is actively soliciting proposals from local NGOs who are doing work in these focus areas.

The Harbinger Story

Harbinger was started in 1990 as a software services company. Vikas had just returned after doing a Masters in Computer Science from Syracuse in the U.S. and was a visiting faculty at the University of Pune. He, along with Swati Ketkar (one of his students) were the cofounders of Harbinger.

In these early years, they were mainly helping companies with building CAD automation, and other systems that help in the engineering lifecycle. A few of their projects involved the use of computers/multimedia in training. Around this time they created their own product, CBTPro (Computer Based Training), which, in 1998,  won MCCIA’s prestigious Parkhe Award (given to companies with the most interesting new products and ideas). From this point onwards they really started growing fast, both on the services side as well as the products.

From the beginning, while Harbinger was focusing on domestic customers, the Indian IT industry had been heavily involved in “body-shopping” (i.e. sending Indian programmers to the US for outsourced (but on-site) work). Harbinger were very clear that they did not want to do this. By 1999-2000 internet in India had advanced to a stage where it became clear that it would be possible to take on outsourcing work from the US without the need for programmers be moved to the US. This is when, after 10 years of existence, Harbinger went international. From that point on they have grown their international business to a point where the Indian market is now an insignificant part of their revenues.

Touch Tablets: Touch tablets are likely to have a profound impact on this industry. Not only does this give rise to a wide variety of screen sizes and hardware capabilities (which was rather limited in the PC/Desktop days), but also the fact that touch is a fundamentally different form of interaction.
• For example, a customer recently rolled out 1500 iPads to their entire sales force and would like the desktop/laptop e-learning products “ported” to the iPad. However, iPad is a very different beast, with a different paradigm. A simplistic port will fail. It needs to be re-thought from the ground up and a completely new offering needs to be released for this market.
• Harbinger believes it is well positioned to play in this space because of their research on interactivity (and a couple of patents they have in this area)
New forms of interactivity. With Kinect and other forms of interactivity becoming a reality now, very soon, there will be an opportunity to use them in e-learning/training systems
• Testing the limits of what is possible. For example, one person used Harbinger’s products and created 250 courses over 5 years and trained 20,000 users. A huge impact possible by doing such things – as compared to traditional training. There is an opportunity for e-learning technology companies to provide more and more tools to make such things possible.
Using e-learning/interactivity concepts in other areas: Capabilities of human-computer-interface systems are the plumbing. Interesting products are possible if we use the latest plumbing and build the most interesting, compelling, and impactful interactive products on top of it. Examples:
• Classroom Training
  • Every student has a internet connected device
  • And can be used to enhance class participation
  • And the presentation changes based on participation
• Richer business presentations
  • Using a Raptivity-like technique in presentations (PPT)
  • e.g. interactive graphs pack
    • Don’t show all information at once
    • Bring relevant information up via interactivity

Over time, we hope to ‘Change’ the way, Indian parents buy, so that they can be at home to spend more quality time with their ‘Little ones’ and family.

Economic times reports:

FirstCry.com receives 10,000 daily visitors and has over 15400 fans on Facebook. It has initiated various contests for parents on Facebook. The firm, which delivers to 25,000 cities and towns in India, expects to do 1000 transactions per day in next three months.

Supam Maheshwari had earlier co-founded Brainvisa in Pune, which was sold to Indecomm Global Services in 2007. Amitava Saha was a Senior Vice President at Brainvisa and had been with the company from 2003.