Opinion: Pune’s IT industry must focus on electronic design (ESDM) – Gouri Agtey Athale
Gouri Agtey Athale has an interesting article in the Pune Mirror pointing out that following the success of the “animation and gaming” niche sector, the IT industry in Pune should start focusing on other niche sectors – for example electronic design.
[The] niche area of animation and gaming has worked out for Pune the way the software industry worked on the existing industrial base: combining the existing dormant and untapped potential and build a whole new business out of it.
Pune’s arrival on the animation and gaming scene has received recognition at the international level: two animation films made by companies based in Pune have made it to the list of Oscar nominations, Krayon’s Delhi Safari and Reliance Big’s Krishna and Kaunsa.
That was in the past: the move now is to move on and the next wave could be a convergence of the hardware and software sectors to create ESDM, or Electronic System Design and Manufacturing. Cmde (retd) Anand Khandekar, former member of the IT committee of the MCCIA, who helped draft the state’s IT policy over a decade ago, suggested that existing expertise in embedded software and the presence of the hardware sector in the city could be married to the city’s industrial culture and the educational base to create an industry around ESDM.
The blue print that ESDM is looking at is that of the automotive sector, where there are vendors who supply to the original equipment manufacturer, the OEM. On these lines, local entities could become vendors to global companies, the example usually cited being that of Taiwanbased companies who work on projects for global majors like Apple, Oracle-Sun Micro and Google- Motorola.
And the sector needs a champion, a strong, non-partisan platform, which in the case of Pune’s software industry was the MCCIA.