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Archive for the ‘advertising’ tag.

>@PersistentSys acquires Pune-based Mobile Search and Ad firm @HoopzPlanetInfo

Persistent Systems has announced that it has acquired Pune-based Hoopz. What does Hoopz do? It allows users of mobile to see “interesting” information without having to specifically search for it. Based on whatever keywords happen to be in the content you’re currently viewing on the mobile, whether it is in an app, or a document, […]

Pubmatic well positioned to take advantage of the growth of digital advertising

Business Standard has a good overview of Pune-based Pubmatic which sells products and services targeted towards the online advertising market. Here are some excerpts: Excerpt: In less than the time it took to type the first word of this sentence, advertisers are bidding for and placing advertisements on websites, thanks to the power of real-time […]

Will Pubmatic be Pune’s First Software Product Company IPO?

Online ad optimization platform maker, PubMatic, which is developed wholly out of Pune, has just hired Steve Pantelick, a CFO who specializes in preparing companies for an IPO, reports VC Circle. Earlier, Business Insider ran a story claiming that Pubmatic had gotten an offer of $300 million from Amazon, but turned it down in favor […]

Overview of Sokrati – Online Ads Optimization Startup

(A few days back, Pune-based startup Sokrati announced that it has received an undisclosed amount of Series-A funding from Inventus Capital Partners, a company that has also invested in such companies as RedBus.in, TeliBrahma, and FundsIndia. PuneTech chatted with co-founder and CEO Ashish Mehta to get more details of the Sokrati story.) About Sokrati Sokrati […]

Interview with Mukul Kumar, Co-founder & VP at Pubmatic

Yesterday, Pubmatic.com announced that it had raised $7.5 million in funding from Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners. This is the third round of funding, and in all they have raised $18 million. Pubmatic, whose development team is entirely in Pune, is an Ad Optimization Platform that helps websites increase their […]

PuneTech’s “Monetization Plan” was an April Fools Day Prank

Our article yesterday, about our “Sponsored Saturdays” and “Pay Per Tweet” monetization plan was an April Fools Day prank. Actually, we were overwhelmed by the amount and intensity of the response generated by that article. In fact, we feel bad for having toyed with the feelings of all the people who actually got fooled by […]

Introducing “Sponsored Saturdays” – paid articles on the PuneTech blog & twitter account

(Update: This article was a PuneTech April Fools Prank. For a full apologyexplanation, see our article on 2 April.) At PuneTech, one of the things that gives us pleasure is coming up with new ways in which this site can help the tech community in Pune. To quote Dhananjay Nene, we display a “willingness to […]

Company Profile: hover.in

Go Ergo has an interview of the founders of Pune-based web startup hover.in. Excerpt: Q: Hover.in was born out of constant frustration that most bloggers and web publishers face regarding their content presentation and monetisation. Could you explain how hover bridges this gap? A:? As a professional blogger, one of my main problems has been […]

PubMatic Launches Default Optimization Service to Recapture $1 Billion in Lost Advertising Revenue

A large number of websites rely on advertising as their primary source of income. Typically the ads are served by third party ad networks (for example Google’s adsense). When an ad network is unable to find an appropriate ad for a specific page being served to a specific reader, they put in default or public […]

(!)Yureekah – the Google of Online Advertising

(!)Yureekah is a Pune+New York based company which is aiming to become the Google of online advertising information. They feel that information about ad campaigns, competitive analysis, lead generation, which used to be the domain of highly-paid experts, should be accessible to anybody at the click of the mouse. Here’s their pitch: Today millions of […]