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Archive for the ‘books’ tag.

“What High Tech Marketing is … and isn’t” excerpts from book published by Pune’s @AbhijitAthavale

(Recently, Pune-based Abhijit Athavale, Founder of Markonix, a technology marketing and learning development company with deep roots in Silicon Valley, wrote a book called “The Edge of Zero: High Tech Marketing in the Age of Falling Growth”, with co-author Peter Gasperini. We invited Abhijit to give us a short write-up about the book and an […]

Book: Digital Republic: India’s rise to IT Power – by Mathai Joseph

Mathai Joseph is one of the most respected people in Pune’s software industry. An EVP at TCS, Director of TRDDC, visiting prof at CUM, Eindhoven, Warwick and York, he has experience at the top levels of both industry and academia, and he has seen the rise of India’s software industry from it’s birth. Power Publisher’s […]