Innovize Tech has built a software product, called Sapience, that helps companies measure the exact amount of time spent by employees in various work related activities. When Sapience is installed on employee PCs, it automatically figures out what work was done, by whom, for how long, and for what purpose. It produces reports that highlight gaps and deviations from pre-determined goals. The basic idea is to provide managers with data that can be used to drive efficiencies, detect underutilization, and compare with industry metrics. Sapience protects privacy of individual employees by only providing aggregate data and trends for teams > 10 employees in most cases.

Here’s their pitch from the press release:

Sapience’s key USP is that it delivers automated visibility into Enterprise Effort. It is cloud based, though an on-premise option is available for large enterprises. Their client portfolio is expanding rapidly, and currently includes large and medium IT Services firms like Zensar, product ISVs (IDeaS, Bio-Analytical Technologies), KPOs (SG Analytics), and Engineering Services companies such as EnVenture and Excelize.

Innovize has been founded by Shirish Deodhar, Madhukar Bhatia, Swati Deodhar, Hemant Joshi – Each has 25+ years of technology and leadership experience in US and India. They are Serial Entrepreneurs with 2 previous successes (Veritas Software India, and In-Reality (sold to Symphony)) in outsourced product development. Shirish, Madhukar, and Hemant were first together in Veritas Software

Innovize is also one of the companies to get multiple honours in the PuneConnect 2011 event recently held in Pune, (which PuneTech helped organize).

Read the full press release about this funding

Get a 25%+ discount on Unpluggd tickets (buy here (Ayojak – Pune startup) or here (doattend)) until 13th November by using the discount code PTECH. This gives you the ticket for Rs. 500 instead of the full price of Rs. 700.

What to expect at Unpluggd? Demos from 10 startups, selected from over 340 nominations received from all over India. Talks by some of India’s most successful startup founders and VCs. And networking. The community in Pune does an excellent job of holding lots of tech/startup events in Pune and giving opportunities to network locally; but events like Unpluggd give the opportunity to network with the startup community from all over India.

Demo Hall at PuneConnect was overflowing with the who's who of Pune's IT and Startup community

12 Pune technology startups were chosen from about 30 applicants to showcase their products at PuneConnect 2011. The 12 companies selected were: AdMogul, ApplyEzee, BizPorto, CoTrakr, Deja VU 3D, DroidCloud, InnovizeTech, IntouchId, kPoint, ReliScore, Vaultize, and World Without Me.

Short write-ups of the 12 companies can be found here.

All 12 companies got to demo their product to the who’s who of Pune. Senior members of SEAP, and Charter members of TiE Pune were asked to vote for their favorite demos and the top 4 companies get a chance to present at the bitter “Advantage Pune” conference being organized by Zinnov in Pune, in December 2011. Separately, 4 companies were selected to be part of the “Staring Up” show on ETNow, and their pitches were recorded to be televised nationally on ETNow on 15th November.

Companies selected for Advantage Pune

These 4 companies won the top votes from Senior Members of SEAP and Charter Members of TiE Pune, and hence get a chance to get exposure at the national level at the Advantage Pune conference in December where lots of India’s larger IT companies will be present. The winners are:

1. kPoint
2. Vaultize
3. InnovizeTech
4. DroidCloud

Companies selected for Starting Up show on ETNow

4 Pune companies, InnovizeTech, ReliScore, DroidCloud, AdMogul were selected to be part of the Starting Up program on ETNow

These 4 companies were selected by the selection panel consisting of Gaurav Mehra, Suhas Kelkar, Moti Thadani of SEAP in consultation with Sudhir Syal of ETNow, and they got to pitch their startup to a panel consisting of Nickhil Jakatdar, Gaurag Mehra, and Suhas Kelkar on a program recorded by ETNow to be televised nationally later.

The winners were:

1. InnovizeTech
2. ReliScore
3. DroidCloud & AdMogul

In this program, InnovizeTech got the top marks from the judges and hence gets a direct entry to the final round of ETNow’s SuperAngels’ show where they get a chance to pitch for a million dollars of funding.

The Starting Up now show recorded at PuneConnect will be telecast on Tuesday, 15th November at 11pm on the ETNow channel. It will be re-broadcast 9pm on Saturday, 19th November, and 10:30am and 7:30pm on Sunday, 20th November. It should also become available on YouTube and PuneTech will post a link to the YouTube video.

Other Media Coverage

The event was very well covered by local and national media. The Financial Express, the Financial Chronical, Business Standard, and the top Marathi newspapers Sakal and Maharashtra Times all carried detailed articles about PuneConnect. Three of the articles mentioned all 12 companies, and one of the articles mentioned ReliScore and InnovizeTech.

Pune Mirror had a half page article on World Without Me as a direct result of being featured in PuneConnect 2011.

Overall, we believe PuneConnect 2011 was a huge success, and we hope to do many more such cross-organizational initiatives in the future.

(Disclaimer: Navin and Amit of PuneTech were deeply involved in the creation, conceptualization and organization of PuneConnect, and are also the founders of ReliScore one of the companies that had applied for PuneConnect, got selected in the final 12, and also got selected for the ETNow Starting Up show. Due to the potential conflict of interest, Navin and Amit did not play any part in the selection process which was done entirely by people from SEAP, TiEPune and ETNow. For similar reasons, non of members of POCC who are in the PuneConnect organizers team played any part in the selection.)

If you have a startup, then Unpluggd is a great platform for showcasing your product. The who’s who of Indian startups will be here, and not only do you get exposure, but it also looks good on your startup’s resume (“selected for Unpluggd 201″). So nominate yourself.

Investment proposals are being accepted upto 30 November 2011.

Here are more details from the Venture Center website:

The Entrepreneurship Development Center (‘Venture Center’ ) recently received approval under the scheme “Seed Support System for Start-ups in Incubators” of the Technology Development Board, Department of Science & Technology to host a seed fund with a corpus of Rs 1 crore.

The purpose of the seed fund is to provide a technology driven startup with the much-needed early stage financial support for deserving ideas/technologies requiring up-scaling and related work.

Incubatees of Venture Center are encouraged to contact Venture Center for further information.

Quantum of financial assistance to the incubated entrepreneur

• Minimum: Rs. 1 lakh
• Maximum: Rs. 25 lakhs

The disbursement is normally linked to benchmarks / milestones. Broad Areas to be covered under the financial assistance include:

• Product development
• Testing and trials
• Test Marketing
• Mentoring
• Professional consultancy to engage Professors / experts with small firms
• Filing of Indian/International patents
• Man power for day to day operations
• Any other area as deemed necessary and recommended by the Management Committee.

Here is a list of make/break criteria for applicants:

• There must be at-least one dedicated entrepreneur involved in the venture
• There must be a formal business plan
• The venture and the team must have high ethical & professional standards
• The venture must have a strong technology/knowledge component
• EHS requirements must be met
• Key Proof-of-Concept must be demonstrated & must be reproducible
• The venture must be registered as a private limited company, or must be in the process of registration
• The amount of funding requested must be less than Rs 25 lakh
• The entrepreneur(s) must be willing to share equity in the venture
• The seed funds requested must be for activities such as product development, prototyping, scale-up, developing IP portfolio, test marketing, trials, certification, testing

Applications for the seed fund will be reviewed based on criteria such as (but not limited to):

• Is amount of funding requested enough to reach critical milestone?
• Does the venture have a clear, potentially significant/singular value proposition
• How big/fast growing is the potential market?
• Are target customers clearly identified?
• How credible is the technology? (Is PoC credible in the opinion of subject-matter experts?)
• Are there regulatory/certification/policy risks?
• What are the sources of sustainable competitive advantage (eg. novelty, patentability, etc.)?
• What is the quality of the business plan (revenue model, product roadmap, market segments, etc.)?

Typical terms for seed funding:

• Investment mode: Equity ownership in a private limited company
• Equity stake for seed fund: 10% – 25%
• Investment amount: Rs 1 lakh – 25 lakh (preferably, Rs 15 lakh – Rs 20 lakh)
• Investment to be deployed in instalments, tied to significant milestones
• BoD representation: 1 BoD seat or 1 BoD observer, with special rights
• Promoter/founder stakes: Vesting requirements
• Reporting: Bi-annual presentation to seed committee + Quarterly/annual financials

Application forms can be downloaded here

Business plan templates and other details are available at the Venture Center website

For more information, please contact bdm@venturecenter.co.in

PuneConnect 2011 is an event where Pune’s top tech communities (SEAP and PuneTech) and startup communities (POCC and TiEPune) have come together and chosen 12 Pune technology startups from a larger pool of applicants to showcase their product to the tech and startup communities.

The event consists of two parts – a demo room, where all the startups will first be demonstrating their products, followed later by an on-stage session where 4 of the startups will pitch their product to a PuneConnect panel. This panel pitch session will be televised to a national audience on Economic Times’ ETNow channel.

Event Details

11am-12noon: Closed Demo Session

From 11am onwards, all 12 startups will set up demos in Bajaj Gallery, 5th Floor, A Wing, MCCIA, ICC Trade Tower. This is a closed session that is open only to members of SEAP and charter members of TiE Pune; this is intended to allow intimate discussion between Pune’s tech startups, and senior members of Pune’s more established software startups. If you are not a member of SEAP or a charter member of TiE Pune, but would like to attend this session and you’re a CXO or MD of an established software company or an investor, please write to puneconnect@punetech.com with a little background about yourself to request an invitation.

12noon-12:30pm: Open Demo Session

From 12noon onwards, we’ll open the demo room (Bajaj Gallery, 5th Floor, A Wing, MCCIA, ICC Trade Tower) for everybody. The bottom of this article gives an overview of the companies that will be present.

12:30pm-2pm: PuneConnect-ETNow Session

4 selected companies will pitch their product to a distinguished panel followed by Q&A with the panelists, in a session that will be televised on Economic Times’ ETNow channel. This session will happen in the Sumant Moolgaokar Auditorium (Ground Floor of the same building, A Wing, ICC Trade Tower), and is open to all subject to availability of seats (on a first-come-first-served basis).

Registration and Fees

This event is open to all after 12noon, and is free. Please register here

The Startups

The following is the list of 12 chosen startups in alphabetical order. These were selected from amongst the startups that applied to PuneConnect, by a panel of selectors from SEAP. The following selection criteria were used:

• Is the vision of the startup clear?
• Do they have a differentiation and is the potential market correctly identified? In other words, can they make a valid business out of it?
• Do they have a novel idea or IP that is hard to replicate? i.e. Sustained competitive advantage.

Note: PuneTech and POCC did NOT play any part in the selection, due to potential conflicts of interest. See the bottom of this article for details.

AdMogul

The AdMogul is a social (Facebook) game built around the concept of TV commercials which rewards and encourages people to rate commercials from a pool of choices from a particular campaign. (For example, Cadbury’s recent Diwali Campaigns). When people rate commercials, they capture basic demographic details which help us generate insights which can help advertisers refine and re-target their commercials.

The AdMogul is started by Saurabh Jain (BE Computer Science from UoP) and Gaurang Sinha (BE Computer Engineering UoP) in November 2010, and the game was launched in August 2011. This is their second startup.

Link: http://intellista.com/#/what-we-do/the-admogul

ApplyEzee

ApplyEzee.com is a platform for students to apply to a large number of educational institutes across the globe via a common application form. It makes finding institutes much simpler, with easy-to-use tools that quickly let you find institutions and finally applying to them via the common application form. The Institution Eligibility Calculator that instantly tells you your chances of getting into your favorite institutions Institutions Profiles for 1,000+ institutions.

ApplyEzee has been started by Himanshu Jain and Sanjay Kumar, entrepreneurial sales and marketing strategists with over 40 years of composite experience in the domain of education & training having a record of demonstrated success in driving multi-crore sales.

Link: http://applyezee.com

BizPorto

BizPorto provides an Internet based business-to-business (B2B) marketplace where business buyers (outsourcers, wholesalers) can find and buy b2b goods from sellers (manufacturers, suppliers). Customers are both the sellers and the buyers, typically from the medium and small scale industries, who create online stores through the BizPorto website & advertise their products or needs. BizPorto has operations in 6 different cities in Maharashtra and Karnataka.

BizPorto is founded by Suresh Salunkhe, who has 10+ years of experience in MSME sector.

Link: http://bizporto.com

CoTrakr

CoTrakr is a platform that allows organizations to collect and use the collective knowledge of their employees, customers, and partners by leveraging open innovation techniques. This allows organizations to discover new ideas, business opportunities, locate subject matter experts and utilize their expertise in taking an idea from concept to cash.

CoTrakr has been founded by Abhijeet Dhamankar who has 10 years of IT experience in knowledge management and information architecture.

Link: http://cotrakr.com

Deja VU 3D

“DejaVu 3d” is an image processing service, that works with its channel partners to process and convert 2d photographs to 3d that can be viewed as print or digital content without the need of expensive electronic hardware. The resultant 3D content would not require any special screen, viewing device or glasses. DejaVu 3D will tie up with event photographers to create 3D images, promote 3D services across the country, and in general become a technology processing and marketing company with future ventures in Realtime 2D to 3D video conversion and glasses free 3D.

Deja Vu 3D is founded by Krunnal Gharre (MBA Thunderbird, BE E&TC UoP), who has 5 years of experience in operations, sales and marketing in US and India. Customers: TATA, Kirloskar, PARI, Warade Automation, Accurate Gauges, Arrow MachineTools, PCMC, Patsons, Surya, Aurora Towers, Ashtekar Jewelers, Fine Equipments. Also winner of Times of India’s Power of Ideas Program in 2010.

Link: http://www.wix.com/krunnal/dejavu3d

DroidCloud

DroidCloud allows users to try and use Android apps from any desktop web browser. Normally, applications intended for Android phones cannot be used by people who do not have an Android phone. DroidCloud gives every user a virtual Android phone in the cloud that they can use to run apps. This is useful for app developers to demo apps to clients, app publishers to show demo of apps to potential customers and users, and different teams in large organizations to collaborate on apps.

DroidCloud is founded by Aniket Awati, who has experience building many mobile apps for many different platforms and Ratnadeep Deshmane who is an avid code enthusiast who has developed complex back-ends for intelligent education service applications.

Link: http://rainingclouds.com

InnovizeTech

InnovizeTech’s Sapeince is a software product that when installed on employee PCs automatically figures out what work was done, by whome, for how long, and for what purpose. It produces reports that highlights gaps and deviations from pre-determined goals. The basic idea is to provide managers with data that can be used to drive efficiencies, detect underutilization, and compare with industry metrics. Sapeince protects privacy of individual employees by only providing aggregate data and trends for teams > 10 employees in most cases.

Innovize has been founded by Shirish Deodhar, Madhukar Bhatia, Swati Deodhar, Hemant Joshi – Each has 25+ years of technology and leadership experience in US and India. They are Serial Entrepreneurs with 2 previous successes in outsourced product development.

Link: http://innovizetech.com

IntouchId

IntouchId is a cloud and mobile based solution that allows people and businesses to securely maintain and share their contact information. Just update your contact info in one place and all your contacts’ automatically see the updates in their address books. Conversely, your address book is always up-to-date since it is being managed by the contacts themselves. The auto updating address book is always at your fingertips – visible directly in your mobile’s native phonebook. IntouchId brings these benefits to the corporates by providing an auto updating corporate directory accessible to employees and customers alike, ensuring you stay in touch with your customers, forever.

IntouchId is founded by Dr. Sarang Lakare (PhD in Computer Science from SUNY Stony Brook, USA). Previously he has worked in the areas of medical imaging analysis software and helped built the world’s first Virtual Colonoscopy device, and led the development of software for automatic cancer detection.

Link: http://www.theintouchid.com/

kPoint

kPoint is a cloud-based solution for aglie knowledge transfers based on innovative video search technology backed by 5 pending patents. It is basically a browser based software system that allows customers to create interactive videos that embed slides and other data that makes them easier to search and browse than regular videos. This can be used by enterprises to facilitate knowledge capture and collaborative learning. It can be used by product managers, team members, subject matter experts, trainers, and support.

kPoint is led by a team of 5 experienced industry veterans (including Shridhar Shukla and Sunil Gaitonde, founders of GS Lab) with repeated technology business successes, with seed investment by GS Lab, and now self-funded.

Link: http://kpoint.in

ReliScore

ReliScore.com is an interactive web portal that enables job-seekers to showcase their technology skills across various domains. Users of the portal solve problems and upload sample programs. This allows companies to search for the right candidate based on actual competencies and examples of work.

ReliScore is founded by Navin Kabra (PhD in CS, University of Wisconsin, USA, B.Tech IIT Bombay) and Amit Paranjape (MS University of Wisconson, USA, B.Tech. IIT Bombay) who each have 15+ years of software industry experience in the US and India – in large companies and in startups.

Link: http://reliscore.com

Vaultize

Vaultize is a cloud-based backup solution for enterprises. It is built ground up specifically for the cloud, with enterprise class SLAs and features, data de-duplication and encryption at source, and with clear return on investment in mind. Target customers are SMBs/SMEs/Enterprises – for files, emails, app databases on laptops, desktops and servers.

Vaultize is founded by Anand Kekre (MTech CSE IIT Bombay, BE CSE SGSITS Indore) who has 17 years of experience in large software enterprises, and 53 US Patents, and Ankur Panchbudhe (MTech CSE IIT Bombay, B.E. CSE VNIT Nagpur) who has 10 years of experience in large software enterprises, and 17 US Patents.

Link: http://vaultize.com

World Without Me

World Without Me is a website that allows people to create a digital “afterlife” so that they can store their web passwords in a vault to be bequeathed to heirs after death, send messages in the future, create an autobiography on the go by archiving and curating social networks, and create private discussions. In the future, they would be able to offer country specific estate planning tools, and mentoring and coaching for life challenges.

World without me is founded by Bhaskar Thakur, a seasoned marketer and entrepreneur with over 13 years of experience. Bhaskar was one of the first wave of Internet Marketers in India and specializes in creating strategies, solutions and platforms for the Social Web.

Link: https://www.worldwithoutme.com/

(Disclaimer: Navin and Amit of PuneTech were deeply involved in the creation, conceptualization and organization of PuneConnect, and are also the founders of ReliScore one of the companies that had applied for PuneConnect. Due to the potential conflict of interest, Navin and Amit did not play any part in the selection process which was done entirely by SEAP. For similar reasons, non of members of POCC who are in the PuneConnect organizers team played any part in the selection.)

Unpluggd is coming to Pune on 19th November, so everybody interested in startups should seriously consider registering (click here (ayojak) or here (doattend) to buy tickets. (Ayojak is a Pune startup, so Pune loyalty dictates that you should try that first.) There is an early bird discount until 20th October (that’s just 2 days away), so you’ll need to hurry. (Use the code PIBUDDY to get your discount.)

If you have a startup, then Unpluggd is a great platform for showcasing your product. The who’s who of Indian startups will be here, and not only do you get exposure, but it also looks good on your startup’s resume (“selected for Unpluggd 2011″). So nominate yourself. Take a look at the nomination FAQs. (And while you’re in the nominating mood, if you happen to be a B2B startup, then nominate yourself for Pune Connect 2011 also.)

If you haven’t started your startup yet, but have an idea, and would like to get it kickstarted AND featured at Unpluggd, there is a way. Unpluggd is holding a Hackathon on 4/5/6 November in Bangalore, where they will provide you with everything necessary to convert your idea into a prototype – Mentors, Domain Experts, Food, Infrastructure. Two winning entries from Hackathon will get to demo their product at Unpluggd Pune. This is also a paid event, and the registration pages are the same as those for Unpluggd (links above; use early bird discount code HACKBUDDY).

Important dates: 20th Oct – deadline for early bird discount on Unpluggd. 4/5/6 Nov, Hackathon. 6th Nov, deadline for startup nomination for Unpluggd. 19th Nov Unpluggd.

(Note: Normally, PuneTech does not promote paid events on the front page (although we do include them in the PuneTech Calendar. We make exceptions if the ticket price is nominal (e.g. the Rs. 100 that TiE Pune charges for some of its events) or if the event is important enough and the price is low (e.g. a national/international event with a price that’s not too high). Unpluggd is being plugged here since it is in the second category.)

The best three start-ups from this event will be further showcased at Zinnov Consulting’s Conference in Pune on Nov 17th.

SEAP will be lining up press coverage behind both events to make sure that the start-ups get maximum mileage.

If you’re interested, and have a product that you can demo on November 5th, and if the target audience includes mature software/IT companies in Pune, please submit a deck of slides to puneconnect@punetech.com, on or before Monday, 24th October, 2011.

The slide deck should cover the following aspects of your company/product:

• Overview
• Explanation of the core idea/offering
• Value prop to the customer
• Customer case-studies/references
• Differentiators / unique features
• Cofounders and sr mgmt team background
• Short term and long term Plans
• One slide with company profile including the following information:
  • When was company started
  • When was your product launched
  • (Approx) number of employees currently
  • (Approx) number of customers using your product currently (if any)

Also, please mark the date & time of the actual event (5 November, Saturday, 10:30am-3pm) in your calendar.

Exploring the North American Market for Indian IT SMEs

Although the focus is North America, the topics discussed will be, to an extent, applicable to other regions also.

• Current landscape and key selling points for established players
• Constraints of scale and how to overcome them
• What is your target customer
• Innovative ways of reaching out
• Today’s hot offerings for this segment
• Gearing up for exports – inhouse checklist
• Addendum – Macroeconomics view – will it change the game?

About the Speaker – Parag Khair

Parag has done his Engineering and MBA from Pune and since then has around 20 years of experience in various industries spanning manufacturing, stock trading, IT, etc. For the Last 10 years he has lived in North America, worked with leading Indian IT exporter (Infosys) on various assignments all over the globe including starting and growing the business in Canada. Currently, he is also into independent IT consulting with the focus on revitalizing IT function through the combination of Agile, Offshoring, PLM, Cloud and Social Media.

Fees and Registration

This event is free and open for anybody to attend. No registration required

• Indian companies are good with technology, but we don’t build sales and marketing organizations early. Most engineers think that if you build a great product, customers will be easy to get. This is the biggest shortcoming that needs fixing.
  • Having a sales & marketing person in the founding team is great, but not necessary. Having one of the technical co-founder play a sales/marketing role is really great. Customers tend to trust technical guys more than pure sales guys. And this is a skill that can be learned. Initially, it will be hard, as you will be turned down by a large number of people, but you’ll figure it out. We all know how to do sales & marketing – because we do a lot of that when dealing with our parents, teachers, siblings. We’ve just forgotten to apply those skills in the context of our work.
• The large markets are in the US, so how do you build a good sales and marketing organization? The best people in the US are both expensive, and hard to find.
  • India now has customers who are willing to pay for tech products. So it is possible now to use India as a test market, and build a small sales/marketing team based on this.
  • Not all sales/marketing has to happen on the ground. You can achieve a lot with the internet and phone.
  • The market of the future is not necessarily in the US. For example, new technologies, the US is a maturing market (i.e. there are legacy products and you have to convince people to migrate) whereas less developed countries are green field markets who are more receptive to new technologies.
• The most experienced companies in the world are not just building great products – they are building great customer experiences. And experience is everything – from how the customer first hears about your company, how your product functions and makes the customer feel, and afterwards, if there is a problem, how you handle the problem and how you treat the customer. You need to be building great experiences. Example: craigslist is the top classifieds site in the world, but has a not-so-good experience. AirBnB took one small slice of this market, built a great experience around it, and now has a billion dollar valuation. DropBox makes the experience of backup and file-sharing so smooth and unobtrusive.
• The biggest challenge in building a company is how to build the right culture. Before hiring, Pune company InfinitelyBeta makes prospective candidates build a mini-product and then review that code. Hence their hiring process takes 2 months. But then they know exactly what kind of a programmer they are getting.
• Pune is ahead of other Indian cities as far as people building or interested in building products. This is probably because Pune has traditionally not had that many software services companies, and it has had some large development centers of product companies (like Veritas/Symantec, nVidia), so the product DNA has thrived more in Pune.
  • Because it is ahead of others in product orientation, Pune is the Indian city that is best positioned to be able to reproduce the Silicon Valley ecosystem.
  • It already has a microbrewery (like Silicon Valley’s Gordon Biersch), so an important component of the valley culture is already here
• Currently, top Indian tech universities (like IITs) are quite isolated from the industry. But as more and more product companies start coming out of India, there is likely to be more collaboration between universities and companies. So we should start seeing more of this in the next 5 years.
• We are getting into an era where fast response to changing conditions is much more important than protecting your intellectual property. Thus building an agile engineering organization is more important than getting patents.
• You can build a B2C company immediately after college, with minimal experience. But building a B2B company really requires you to have some experience in the industry.
• Challenges of selling into the SME market in India: Selling products for the SME market is tough for the following reasons:
  • No one has really solved the problem of distribution. Creating a product that SMEs find interesting is not good enough. Creating an efficient system for selling the product to a large number of SMEs remains a challenge. Often the cost of selling a product to a customer turns out to be higher than the income from that customer. And it is sometimes easier to sell to large companies than it is to sell to SMEs (which tend to be very price and feature conscious)
  • Far too many Indian companies in this space are creating products that they think SMEs want, but in reality, SMEs are not really that interested. Finding products that SMEs really want is very tough. Few startup founders have a good understanding of the SME space.