PuneTech

PubMatic Launches Default Optimization Service to Recapture $1 Billion in Lost Advertising Revenue

A large number of websites rely on advertising as their primary source of income. Typically the ads are served by third party ad networks (for example Google’s adsense). When an ad network is unable to find an appropriate ad for a specific page being served to a specific reader, they put in default or public [...]

Monkiri adds Blogger/Wordpress support - becomes more useful

When Pune-based social web-clipping service Monkiri had launched a couple of weeks ago, I had complained that it’s utility is very limited because it does not allow posting the clips to the user’s personal blog. They have moved quickly, and fixed the problem. They now support Blogger and Wordpress blogs. That should certainly increase its [...]

A Vision for e-Governance in Pune

In an earlier article, I wrote about how Pune now has a CIO, who is pushing various initiatives to make Pune the city with the best use of technology for governance.
At my request, Dr. Anupam Saraph, the CIO of Pune, has written two articles about this aspect of his work. The first one is a [...]

xG Technology, Inc. Selects VoIP Software Solution From Trinity Convergence for New Wireless Handset

xG Technology, Inc., provider of low-power, long-range wireless communications technology, has selected its VeriCall Edge embedded VoIP software for xG’s new xMax TX60 wireless handset.
VeriCall Edge software will provide a complete embedded VoIP software solution for the TX60 handset, including all of the signaling and media processing (codecs), and quality of service technology required to [...]

PMC to re-charge Pune wi-fi project

From ExpressIndia.Com
With private company, Microsense, “struggling” to implement the Unwire Pune project a year after its launch through out the city, the Pune Municipal Corporation is planning to rope in multiple agencies to provide the (Wi-Fi) wireless internet connectivity facility.
[...]
“Four more private agencies have offered to provide the wireless internet connectivity service and we [...]

(!)Yureekah - the Google of Online Advertising

(!)Yureekah is a Pune+New York based company which is aiming to become the Google of online advertising information. They feel that information about ad campaigns, competitive analysis, lead generation, which used to be the domain of highly-paid experts, should be accessible to anybody at the click of the mouse.
Here’s their pitch:
Today millions of ads [...]

Blog Posts from: InfoSignz, Druvaa, Pubmatic

This is a quick round-up of some interesting posts on blogs of Pune-based companies recently.
InfoSignz
InfoSignz is a Pune-based company which offers digital signage as a service. Digital signage refers to the video screens you see in malls, grocery stores, department stores, airports, train stations, elevator LOBBIES and so on.
InfoSignz reports that the Georgia Aquarium - [...]

PubMatic releases AdPrice Index: Sensex for Online Ads

Pune based online advertising optimization startup PubMatic has announced the availability of the PubMatic AdPrice Index - essentially a sort of an Sensex (or S&P 500 Index) for the online advertising world.
The AdPrice Index essentially reports on the average online advertising revenues earned by 3000 web publishers worldwide who are PubMatic’s customers. And it only [...]

AirTight Networks offers Wireless Security as an online service

Pune-based startup AirTight networks, which provides wireless security products, has announced that it is making wireless security available as an online service. The customer has to buy some wireless sensors (little plug-n-play hardware accessories) and attach them to appropriate machines in their company, respond to a few questions about their wireless setup and that’s it. [...]

Pubmatic and Komli to power all eBay.in ads

eBay India), today announced an exclusive advertising relationship with Indian ad network Komli Media. Komli is now the exclusive seller of all of eBay India’s banner advertising inventory up to end March 2009.
In addition, eBay India will also use Komli’s Pubmatic ad optimization service to improve ad revenues. Pubmatic can estimate the revenues that a [...]