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Archive for the ‘publishing’ tag.

“What High Tech Marketing is … and isn’t” excerpts from book published by Pune’s @AbhijitAthavale

(Recently, Pune-based Abhijit Athavale, Founder of Markonix, a technology marketing and learning development company with deep roots in Silicon Valley, wrote a book called “The Edge of Zero: High Tech Marketing in the Age of Falling Growth”, with co-author Peter Gasperini. We invited Abhijit to give us a short write-up about the book and an […]