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How to get your event promoted on PuneTech

The PuneTech calendar is the most comprehensive source of information about tech events happening in Pune. And, with a large focused readership, PuneTech is a great way to provide publicity to your event. In this post, we provide guidelines on how to get your event promoted on PuneTech.

There are two different ways in which an event can be promoted on PuneTech. The first is to get listed in the PuneTech calendar. This is easy, and anybody can do it. The second is to get listed on the PuneTech main page. This is more difficult, and is subject to selection by PuneTech editors. Details on how to submit your event for these two listings is given below.

Adding an event to the PuneTech Calendar

To add an event to the PuneTech Calendar, follow these steps:

  • Add your event to Yahoo Upcoming. To do this, click on this link and then fill out the form in as much detail as possible.
  • Note: you will need to sign in using your yahoo ID. If you don’t have a yahoo ID, you’ll have to create one.
  • Don’t forget to indicate whether the event is free or paid.
  • If registration or RSVP is required for the event, please include information about how to do that. If no registration is required, please say so explicitly. (Otherwise we get mails from people asking us how to register for the event.)
  • Remember to click “Preview Event”, followed by “Submit”.
  • After the event has been created, send us the link via email to punetech@punetech.com and we’ll add it to the PuneTech calendar.

Requirements:

  • The event must be in Pune, and must be a technology event. (We sometimes relax this condition if we feel that enough of our readers might be interested.)
  • The event must be a real, physical, offline event. No webinars/webcasts or other online events
  • Did we mention that the event must be in Pune? No Mumbai/Hyderabad events. (Yes, we routinely reject requests to list events from other cities.)
  • Listing of paid events/trainings is allowed, but only if the price is clearly indicated.

Remember to send an email to punetech@punetech.com with the link after you’re done.

Featuring your event on the PuneTech main page

Events that we find particularly interesting are posted to the PuneTech main page. This gives much wider coverage to the event. In addition to being seen by all the visitors to the website, it also goes automatically to the 2500 “subscribers” of PuneTech who get the latest PuneTech news via RSS or email. It also shows up on http://punetech.com/category/events/ and is sent to the @punetech twitter account.

To get your event promoted to the main page, you need to first add it to the PuneTech calendar (by following instructions in the previous section), and then send us an email suggesting that we promote it to our main page. Here are the rules:

  • Only free events or events that charge a nominal fee are considered for inclusion on the main page. Specifically, any event that charges more than Rs. 1000 is definitely not promoted. Events charging less might be considered, based on interestingness of the event.
  • Adding the event to the PuneTech Calendar with all details filled out properly significantly improves your chances of being promoted. You could try sending us an email with just the event details, but without adding it to the PuneTech Calendar. But that significantly increases the time and effort required on our part to add the event. And then, since we’re doing this in our free time, for free, we might or might not get around to it depending upon how busy we are.
  • Please make sure that the “Description” is filled in detail using plain text. Just a link to an image or a PDF is not good enough. (We can’t cut-n-paste text from images, and we’ll probably not feature events for which we cannot give a good text description.)
  • Promotion to the main page is based on various subjective criteria, including “interestingness”. There are no guarantees. You sends us an email, and you takes your chances.

Suggestions/comments/feedback? Let us know in the comments below.

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