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Pune-based SMSONE runs SMS news service for rural communities


Ravi Ghate talking about SMSONE. Click here if you cannot see this video.

From Mid-Day:

A Pune-based company has been running a SMS newsletter service for mobile phone owners in rural Maharashtra dedicated to local news for the last two years. This service reaches out to nearly 300 communities spread across 25 districts in the state.

And most importantly it has become a source of income for the rural youth, who call themselves ‘mobile’ journalists. They are paid Rs Rs 3,000 to Rs 6,000 per month.

“I had no job before I started this SMS newsletter in Parbhani. This venture has given me name, fame and a steady income,” said Ahmed Siddique, editorial coordinator for Parbhani district, who joined SMSONE Media Services Pvt Ltd last year.

“The concept was awarded the social innovation award by the The National Association of Software and Services Companies (NASSCOM) on February 11,” said said Ravi Ghate of SMSONE, who began the newsletter by training 300 unemployed youth in mobile journalism.

See the full article. The video embedded above has the founder Ravi Ghate giving a good overview of how the whole thing works.

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