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Animation, multimedia shifting to Pune from Mumbai/Bangalore

On the occassion of World Animation day yesterday, the Times of India reports that Pune is becoming the premier destination for animation and multimedia companies and educational institutes in the country.


The city has always been known for its creative talent, and its famous twin Mumbai for the media and entertainment industry. However,
NASSCOM’s Lavanya Jayaram feels the multimedia business is now shifting base from Mumbai to Pune, thanks to improved connectivity.

“It is now possible to provide better work environment to multimedia application
developers in Pune and reduce the overheads as against the situation in Mumbai,” she said speaking exclusively with the TOI.

“Pune is fast progressing as a multimedia hub. The talent here is backed by necessary social infrastructure and the right training facilities. The city has already taken the lead in developing and promoting itself as an animation and gaming hub,” Lavanya added.

And the facts confirm the trend. In last two years, 4-5 animation giants have shifted base from Mumbai and Bangalore to Pune. Chetan Deshmukh, committee member of the Marhatta Chamber of Commerce, Industries and Agriculture’s (MCCIA) animation company said, “Big Animation, Anibrain, Krayon pictures, Jump Games are just a few of the many biggies that have shifted to Pune. Besides, experts from international animation giants like Dreamworks regularly visit the city to conduct workshops and seminars. The township of Nanded city on the outskirts of Pune is coming up with a gaming park too. The acceptance that animation industry has received in the city has laid the platform to make Pune an animation hub in the country over the next few years,” Deshmukh said.

Read the full article.

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4 responses to Animation, multimedia shifting to Pune from Mumbai/Bangalore

  1. Prof Joshi SG says:

    I am prof Joshi SG doing Ph D in disaster management would like to create a animation film for school children on prevention Mitigation and preparedness of disasters please help me in creating animation film

    prof Joshi SG

  2. Ajit says:

    Yes … Recently we have Opened Our Animation Studio Creative Verve in Pune….http://creative.theverve.in


  3. Satlaj says:

    After auto sector and education we are looking Pune as animation hub of India.

  4. vivek parseshi says:

    animation market is nothing in pune nor in mumbai ….better dont give hopes to any freahers and make it more worste …artist are working on 7 to 8 k on monthly bassis which is a shit …anfter investing lacks in studies …better dont give institutions a second chance of playing with carrera of students

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