Pune company Helpshift (previously known as Infinitely Beta), which is focusing on helping mobile app developers do better customer service, has received $3.25 million in funding from True Ventures and Nexus Venture Partners.

According to TechCrunch

Last year, Abinash Tripathy and Baishampayan Ghose founded Helpshift to address what they perceived to be a significantly underserved market in customer service: Mobile. After months of testing their mobile solution, the startup is getting ready to pull the curtains back on its business.

Basically the product is:

[a] mobile-focused, SaaS solution, which aims to be “the first embedded support desk for native apps,” allowing developers to capture device info from their users so that they can troubleshoot problems quicker and more effectively.

and:

To do so, Helpshift provides a native SDK that integrates with mobile apps to offer an “in app” customer experience that remains true to the look and feel of the app, rather than shoehorning its own design into each different mobile UX. Helpshift’s support screens can be customized to match the app’s visual style and is designed, the co-founder and CEO says, to be instantly searchable and available in offline mode, i.e. when a device isn’t connected to the network.

For more details about Helpshift’s product, see also PandoDaily’s coverage.

PuneTech readers would be familiar with Abinash Tripathy and Baishampayan Ghose the co-founders of Helpshift. A few years ago, Abinash started the company, then known as Infinitely Beta, whose first product was the website paisa.com. However, they shut down paisa.com to focus on “qotd.co” last year. Qotd.co has morphed into Helpshift.