PuneTech Event: Data Analytics in Location & Intent Aware Mobile Promotions

This Friday, we have a distinguished visitor from the Silicon Valley – Sanjay Mittal, a serial entrepreneur, investor, advisor to startups, with a highly successful track record in building and managing software technology companies. He will talk about his current interest – use of Data Analytics in Location and Intent aware Mobile Promotions.

The event is on Friday, 13 September, 5pm to 7pm, at MCCIA, ICC Trade Towers, SB Road.

Abstract of Talk

Search, Location and Mobile Ads can be put together to create targeted promotions for mobile users. Measuring and improving performance of these promotions is a different matter altogether. Join us to hear Sanjay Mittal (Chairman & CTO of Spotzot Inc) walk you through importance, methods and instruments of data collection, analysis and ad tuning, and how it can create a win-win situation for retailers, advertisers, publishers and consumers.

About the Speaker – Sanjay Mittal

Software Entrepreneur, Technologist, Private Investor, Advisor to Startups. Highly successful track record in building and managing software technology companies. Strong technology background in internet and artificial intelligence technologies.

Sanjay is currently a co-founder, Chairman of the Board, and CTO at mobile startup SpotZot. SpotZot has built a network of 30 million high-intent mobile shoppers who regularly make their purchases offline at brick and mortar retailers. Spotzot reaches these shoppers by providing a location based in-app shopping service to high traffic shopping, search and game applications. Spotzot allows retailers and brands to help consumers discover the hottest trends, best offers and coupons and find a store nearby.

Sanjay has been a co-founder and CEO of NASDAQ-listed company Selectica which makes software products to help the largest companies in the world improve the effectiveness of their sales and contracting processes.

In addition to being a serial entrepreneur, Sanjay has been a senior researcher at Xerox PARC, a director of TiE Silicon Valley, and many other achievements which can be seen on his linkedin profile

Sanjay has done his B.Tech. Electrical Engineering from IIT-Delhi in 1975, and an MS in CS from the University of Nebraska, USA.

Fees and Registration

The event is on Friday, 13 September, 5pm-7pm, at MCCIA Hall No. 5, 5th Floor, A-Wing, ICC Towers, SB Road. This event is free and open for anybody to attend. Please register here

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