A new idea for a video distribution platform called L3, by Pune’s Prof. Anil Gupte, has won the “best Customer-centric New Idea” award in the Wipro-Wharton Innovation Tournament, 2011.

Here is a video of Anil Gupte giving an overview of L3:

If you don’t see a video above, click here to see it on YouTube

L3 has received multiple awards this year, including:

• Selected as on of the top 5 finalists in the Economic Times Power of Ideas Competition conducted by the Center for Innovation, Incubation and Entrepreneurship (CIIE), IIM Ahmedabad. CIIE along with Dr. Narayan Murthy extended Seed Funding to this venture.
• Selected as one of the Category Winner at the DST-Lockheed Martin India Innovation Growth Program.
• Selected as one of the Red Herring Global 100 (Innovative ideas and ventures).
• Winner of the Wipro-Wharton Global Innovation Challenge in the category of New Consumer-Centric Innovations, felicitated at the Wharton campus.

Prof. Gupte is part of the senior management team at Amplify Mindware, a group of educational institutions that are part of the Bharati Vidyapeeth family.