LetsVenture CEO Manish Singhal and Indian Angel Network’s Sharad Sharma acted as lead investors for the deal.
About the company:
The company was founded in 2012 by former Patni Computers employee, Kunal Lagwankar. AdSparx uses a server side technology to serve device independent, high quality, targeted, pre & mid-roll video ads for linear TV, live events and videos on demand. It counts NexGTV, Vodafone, Airtel and Sony Liv among its notable clients. The startup has done mid-roll ads for online streaming of Indian Premier League, French Open and New Zealand Cricket Series in the past.
About the product:
AdSparx’s unique real-time targeted Ad Serving technology works for all devices, irrespective of OS or form-factor, while retaining smooth switching between video and Ad content for a seamless experience
Linear TV, Live Events & On-demand Video
AdSparx works with your existing content delivery set up and requires no modification. AdSparx easily integrates with Wowza, Adobe FMS and Apache servers and content delivery networks
‘Lowest’ time to Market: A single point of integration on your servers for all your Ad serving needs, AdSparx does not require any changes in your client apps and cuts down your time to market drastically
About the team:
The founders all seem to be people who worked in Patni, founded Novix Media in 2005, then joined Patni in 2008, and finally started AdSparx in 2012. Details:
L3 has received multiple awards this year, including:
Selected as on of the top 5 finalists in the Economic Times Power of Ideas Competition conducted by the Center for Innovation, Incubation and Entrepreneurship (CIIE), IIM Ahmedabad. CIIE along with Dr. Narayan Murthy extended Seed Funding to this venture.
Selected as one of the Category Winner at the DST-Lockheed Martin India Innovation Growth Program.
Selected as one of the Red Herring Global 100 (Innovative ideas and ventures).
Winner of the Wipro-Wharton Global Innovation Challenge in the category of New Consumer-Centric Innovations, felicitated at the Wharton campus.
Prof. Gupte is part of the senior management team at Amplify Mindware, a group of educational institutions that are part of the Bharati Vidyapeeth family.
Note: this is a very, very basic introduction to REST and should only be considered as an appetizer to get you interested in REST. There are major important aspects to REST that anyone who’s really interested in REST must understand, like server statelessness, hypermedia as the engine of state, which are not covered in this video.
We are now experimenting with an additional format for PuneTech updates – short video clips hosted on YouTube.
Almost since the time PuneTech started, people have been suggesting to us that we should use video. Finally, something clicked last week, and we decided to take the plunge and start it on an experimental basis.
Our first few video posts are up here (proto.in reactions) and here (Druvaa update). Admittedly the video quality is not great. The sound quality is also quite variable. The main issue is that we are basically trying to balance the quality of the video against the amount of effort required to produce each video. Right now, we are in favor of going with a minimally acceptable quality of video that we can produce with as little effort as possible. This ensures that we continue to produce videos regularly (as opposed to starting with a bang and then discontinuing it because it is too much work.)
So the question for you is this:
Is the current quality good enough? (Sound quality will probably improve a little bit over time as we get more experience. Picture quality is unlikely to improve.)
Are you able to stream/download it conveniently and watch it, or is it too painful?
More generally: Is this useful? (Please note: doing the video takes about 5 minutes, while writing an article with the same information will probably take us 1/2 hour. Which means that either you get all this info in video format, or you get 20% of this info as articles, and the remaining 80% is lost. So please answer yes for this question if you think you will watch at least 30% to 40% of the videos, and answer no, if you think you’ll probably not watch the videos at all.)
Any other suggestions are welcome
Please leave your responses as comments. Your responses will help us decide whether we should continue this, or use that time to work on some other aspect of PuneTech.
xG Technology, Inc., provider of low-power, long-range wireless communications technology, has selected its VeriCall Edge embedded VoIP software for xG’s new xMax TX60 wireless handset.
VeriCall Edge software will provide a complete embedded VoIP software solution for the TX60 handset, including all of the signaling and media processing (codecs), and quality of service technology required to place and receive voice calls.
Trinity Convergence is a provider of embedded software platforms for VoIP and voice + video over IP (V2IP) products and services. Trinity has a development center in Pune on Senapati Bapat Road. See the PuneTech wiki profile of Trinity for more information.