“Don’t develop any software until you have a customer” – Interview of serial entrepreneur Anand Soman
As a part of the new, experimental PuneTech video series, we interviewed Anand Soman, CEO of Pune-based startup Infinishare, and serial entrepreneur. Infinishare provides software for a host of internet enabled devices, including digital photoframe devices, digital displays, home internet devices. They provide a full software stack for such devices, but their core IP is in device-to-cloud, and device-to-device communications.
Before Infinishare, Anand has had two successful exits as an entrepreneur – one for a bootstrapped startup, and one for a VC funded startup. See the PuneTech report of last year’s POCC meeting “How (and Why) to bootstrap your own startup,” for some of Anand’s thoughts on this topics.
In today’s video we asked him about his company, and more importantly about what advice he has for young entrepreneurs. (We are still experimenting with our video creation process, so the sound is still bad. We will had a fix for this soon, but in the meantime, please max the volume when you view this video):
Some interesting excerpts from this interview:
- Don’t develop any software until you have a customer (so you’re sure there’s a market)
- Focus on paying customers from the beginning
- It is very difficult to get the freemium model to work
- If you have users for your product who are not paying, don’t call them customers! Get real paying customers
See the video for these and other insights.
About Anand Soman
Anand is co-founder of Infinishare technologies.
Before Infinishare, Anand founded Intigma Inc, where they wrote AI-based engines for automated classification and extraction of content. Intigma was acquired by Emptoris Inc., after which Anand headed their India centre. Before Intigma, Anand founded Testchip Technologies, developing tools and cell libraries for Testchip design. Testchip was acquired by HPL Technologies Inc.
Anand received his B.Tech from IIT Bombay, and was the recipient of the Institute Medal for Electrical Engg. He received his M.S.E.E. and Ph.D degrees from California Institute of Technology, Pasadena, USA, specializing in DSP & Communications. He worked at AT&T, Murray Hill, before founding Testchip. He has published numerous research papers in International Journals & Conferences and has several years of project execution & management experience.