FirstCry, an online portal for baby products and toys, founded by Pune’s Supam Maheshwari and Amitava Saha has just raised $4 million from private equity company SAIF Partners. FirstCry works with 100+ vendors internationally to make available 4000+ items for online sales, and with free shipping. As their website says:
Over time, we hope to ‘Change’ the way, Indian parents buy, so that they can be at home to spend more quality time with their ‘Little ones’ and family.
FirstCry.com receives 10,000 daily visitors and has over 15400 fans on Facebook. It has initiated various contests for parents on Facebook. The firm, which delivers to 25,000 cities and towns in India, expects to do 1000 transactions per day in next three months.
Supam Maheshwari had earlier co-founded Brainvisa in Pune, which was sold to Indecomm Global Services in 2007. Amitava Saha was a Senior Vice President at Brainvisa and had been with the company from 2003.