This is an example of effective use of technology in public life in Pune. Sakaal Times reports that first-time corporator Rajendra Gorde, is using SMS to not only stay in touch with his constituents but also to provide them with useful information.
Rajabhau, as he is popularly known, has created a personal data-bank of nearly 80 percent of the electorate in his ward. Not only does he know people by name, where exactly they reside and the number of people in their families, but he also knows their birth dates, anniversaries and other important dates. Most importantly, he has the cellphone numbers of each of these people.
So, it is possible for him to send out personalised greetings, good wishes, condolences and other messages to each and every individual in his database. While this kind of SMSes help Rajabhau to establish a personal connect with his voters, what makes him stand out as a corporator are the public service and informational messaging that he sends out to hundreds of people every day.
For instance, he secured the names of all secondary and higher secondary students of municipal schools in the city who had secured 80 percent and above marks. It was a pleasant surprise for 83 such students when their parents received individual SMSes from Rajabhau informing them that they were eligible for grants of Rs 15,000 and Rs 25,000, respectively, under a PMC scheme for meritorious students.
And apparently, residents are finding this service useful.
The most popular messages are the ones informing people about water cuts and power shutdowns. It enables people to prepare for exigencies and not get caught unawares.
PuneTech readers will note that this is very similar to what SMSOne has been doing in over 500+ villages and urban localities in Maharashtra and a couple of other stages. Unlike Rajendra Gorde, who is using this “SMS newsletter” concept as part of public service, SMSOne has been running this as a for-profit business, and it appears to be doing rather well. SMSOne appears to have shown that this is indeed a sustainable business model.
Given the really low cost and low technology requirements for setting up an SMS Gateway, this idea is something that many others can and should implement. I see few “web-2.0” businesses/services that are using SMS as an add-on to their website/service. And I see fewer still who are fully SMS based ideas. But, considering that India probably has 50 million internet users, and 500 million SMS users, I think more and more people should be looking at SMS as a primary enabling technology.
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