What: POCC meeting on “Branding your IP: A mantra to global success” and “Hi-Technology Marketing”
When: Saturday, 18th April (today!), 4pm
Where: Symbiosis Institute of Computer Studies and Research, Atur Centre, Model Colony. Map.
Registration and Fees: This event is free for all. No registration required

Branding your IP: Your mantra for global success – Prantik Mazumdar

Prantik Mazumdar, Consultant and Country Manager for StrategiCom, has kindly agreed to take a branding session. StrategiCom mainly deals for brand evaluation and positioning for SME’s around the globe.

He shall be accompanied by Prof Kaustubh, Associate Prof and Faculty for Corporate Training at SIBM, Lavale. The 2 together operate the free weekly brand health clinic at SIBM for SME’s

Abstract of the talk

They say “Necessity is the mother of all inventions” and it is some of these inventions that empower and transform our world. Some of the grandest inventions that have had a significant impact on our lives today include the wheel, electricity, the light bulb, the automobile, telephones, mobile phones, the internet, etc. But was just inventing these ideas, concepts and processes enough for them to succeed and transform our world?

Just google “why startups fail” and there would be a host of sites proclaiming that about 9 out of 10 startups fail within the first two to three years of business! Is there something that can help increase and insure your chances of success? Something that can ensure and protect your growth? – The answer lies in commercializing, protecting and most importantly branding your intellectual property right from day one!

The session would focus on 7 key steps that entrepreneurs must take to build strong brands out of their inventions and innovations

Hi-Technology Marketing – Abhijit Athavale

Abhijit Athavale shall be talking on identity, positioning, sementation and market analysis, value proposition, messaging, campaigning and measurement.

See the PuneTech calendar for information about other tech events happening in this weekend.

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