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Archive for the ‘marketing’ tag.

“What High Tech Marketing is … and isn’t” excerpts from book published by Pune’s @AbhijitAthavale

(Recently, Pune-based Abhijit Athavale, Founder of Markonix, a technology marketing and learning development company with deep roots in Silicon Valley, wrote a book called “The Edge of Zero: High Tech Marketing in the Age of Falling Growth”, with co-author Peter Gasperini. We invited Abhijit to give us a short write-up about the book and an […]

IPMA Event: Leveraging Social Media for Market Research – 3 Dec

The next meetup of the Indian Product Managers Association (IPMA), Pune, will feature a talk on Leveraging Social Media as a Market Research Tool (as opposed to outbound marketing), by Pinkesh Shah, Founder and CEO at Adaptive Marketing. The event is on Saturday, 3rd December. About the Speaker – Pinkesh Shah Pinkesh Shah, is a […]

POCC Event: Exploring North American Market for Indian IT SMEs – 20 Aug

Parag Khair, an IT consultant with experience in IT offshoring who lives in Toronto is visiting Pune and will give a talk on how small and medium IT companies from India can target the North American market, at 4pm on Saturday, 20th August, at 7th floor, SICSR, (Symbiosis Institute of Computer Studies and Research, near […]

Product Camp Pune: A free (un-)conference for Product Management & Marketing – 1 Aug

What: Product Camp Pune – A Collaborative, User-Organized, Conference (i.e. a barcamp) on Product Management and Marketing When: Sunday, August 1st, 10am-4pm Where: Symbiosis Institute of Computer Studies and Research, Atur Centre, Model Colony. Map. Registration and Fees: This event is free for all. Register here The Importance of Product Management and Marketing Have you […]

How can a Pune startup sell in the US? POCC event – Nov 7

How can a small startup with limited funds sell effectively in the US market? This Saturday, 7th November, the Pune Open Coffee Club will meet to discuss this important issue, and learn from people who’ve successfully done this.

Branding and Marketing for your startup: PoCC meet, 18 April

“Branding your IP: A mantra to global success” and “Hi-Technology Marketing” – a Pune OpenCoffee Club meeting for Pune Startups to understand branding and marketing

Marketing for Startups: A Pune OpenCoffee Club event – Mar 7th

POCC meet this Saturday on “Marketing for Startups” promises to be a power-packed event with Abhishek Goyal of Accel Partners, Alok Kejriwal of Contests2Win and Games2Win, Anuj Khurana of PurpleTrail speaking.

Revenue Optimization – Increasing profits for free

Image via Wikipedia Business intelligence and analytics company SAS announced a few days back that it is acquiring revenue optimization company IDeaS. Both, SAS and IDeaS have major development centers in Pune. This article gives an overview of the software that IDeaS sells. I always found airfares very confusing and frustrating (more so in the […]