Tag Archives: internet

Turing100 Lecture: Vint Cerf + Bob Kahn – “Fathers of the Internet” – 8 Sept

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Vinton Cerf and Robert Kahn invented TCP and IP, the two protocols at the heart of the internet, and are hence considered the “Fathers of the Internet”. For this and other fundamental contributions, they were awarded the Turing award in 2004.

On 8th September, R. Venkateswaran, CTO of Persistent Systems, will give a talk on the life and work of Vint Cerf and Bob Kahn as a part of the Turing 100 Lecture Series organized by Persistent in Pune on the first Saturday of every month (although this month it was shifted to the second Saturday).

In addition, this Saturday’s event will also feature a talk on “Net Neutrality: The Supply and Demand Side Perspective” by Dr. V Sridhar, a research fellow with Sasken.

About the Turing Awards

The Turing awards, named after Alan Turing, given every year, are the highest achievement that a computer scientist can earn. And the contributions of each Turing award winner are then, arguably, the most important topics in computer science.

About Turing 100 @ Persistent Lecture Series

This year, the Turing 100 @ Persistent Lecture Series will celebrate the 100th anniversary of Alan Turing’s birth by having a monthly lecture series. Each lecture will be presented by an eminent personality from the computer science / technology community in India, and will cover the work done by one Turing award winner.

The lecture series will feature talks on Ted Codd (Relational Databases), Vint Cerf and Robert Kahn (Internet), Ken Thompson and Dennis Ritchie (Unix), Jim Gray, Barbara Liskov, and others. Full schedule is here

This is a lecture series that any one in the field of computer science must attend. These lectures will cover the fundamentals of computer science, and all of them are very relevant today.

Fees and Registration

This is a free event. Anyone can attend.

The event will be at Dewang Mehta Auditorium, Persistent Systems, SB Road, from 2pm to 5pm on Saturday 8th September. This event is free and open for anybody to attend. Register here

Fab.com (co-founded & developed in Pune) raises $40 million

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Fab.com, an online ‘deals’ website specifically targeting ‘design’ items, and co-founded by True Sparrow Systems, has just closed a $40 million round of funding led by Andreessen Horowitz.

Fab.com started off as Fabulis, a social network for the gay community, but pivoted to a daily design deals site.

This is the second Pune-startup by Jason Goldberg, co-founder and CEO of Fab.com. Earlier, he had started social|median, again with True Sparrow Systems of Pune, and this had a successful exit to Xing in less than an year.

In general, Jason Goldberg seems to have perfected the art of co-founding a startup with a development team in fully in Pune. This is not outsourcing in the regular sense of the word; he works with Pune based True Sparrow to build a dedicated team for his startup, he works very closely with the team, involving them in the conceptualization, architecture and design of the product, and spends one week out of every 6 in Pune. For more details on how he does this, check out this PuneTech post from his social median days: How social|median is Developed out of Pune

In any case, the full article about Fab.com’s funding is here

IPMA Event Report: Market Research Using Social Media

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(This is a live blog of the presentation on Market Research using Social Media, by Pinkesh Shah, for the Indian Product Managers Association (IPMA) Pune event. Since it is a live blog, it might have errors, and won’t be as well organized as an article ought to be. Please keep that in mind while reading.)

Background – Why is Market Research Important

Product Management is really about Value management. There are five parts to it:

  • Understanding Value: Understand what the customer wants / care about
  • Creating Value: Build the Product
  • Capturing Value: Making sure that your product is appropriately priced. It is not necessary that you charge for the product immediately, or at all. You might make money somewhere else.
  • Communicating Value: Position your value proposition appropriately
  • Delivering Value: Making sure your product / value reaches the right person. Having the correct Channels.
Pinkesh Shah talking at IPMA Pune

For your next product or product feature, you will have lots of idea. But knowing what will really be the right thing to focus on is difficult. For a successful product or feature, the following pipeline is important:

  • Market Analysis: Choosing what to build
  • Strategic Analysis: Building the product profitably
  • Building the Product: In India we are very good at this step
  • Go to Market: Marketing it Right
  • Sales Enablement: Selling Effectively

The rest of this talk will focus on mostly on Market Analysis.

What does a PM do? It’s more than just requirement analysis:

  • Champions the customer’s context within the organization
  • Define the roadmap for a product, and deliver products that customers will actually buy
  • Master orchestrator of the productization process

Market Research – An Art and a Science

Ways to do market research:

  • Surveys: very few people do surveys. And it is easy to do. The only thing difficult is to come up with good survey questions. But otherwise this is one of the best and scalable techniques for market research.
  • Talking to your sales guys
  • Reading research reports from people like Gartner
  • Ethnography: watching your customers in their natural setting. In Big Bazaar there are always people standing in a corner of the store and observing customers. They spend 8 hours watching the patterns.
  • User research: Bring users in and make them go through use cases
  • Win Loss Interviews
  • Product Advisory Council: Announce a product, as if it is already done. Put out a Google ad about this product that does not exist. Target it for the geography and demographics that you’re interested. And then check who and how many people are clicking on it. Gives you a good idea of whether it is really working or not. Very easy and cheap way of figuring out whether your product is going to work. And you can do it sitting at home in India for any product targeting anywhere in the world

Why is social media is a great tool for market research?

  • Getting real users in a the real world is a lot of effort. Easier to get users online: LinkedIn, Facebook, Blogger, Quora, Twitter, etc.
  • Viral propagation. Truly borderless. And impossible to do without social media even if you have lots of money
  • Asychronous. You and the users don’t have to be in the same place at the same time. Makes it much easier.
  • Figure out who are the influencers

LinkedIn

Great resource. All people in professional settings are on LinkedIn. Hence, for product management, especially enterprise products, this is a great resource.

Very easy to create surveys / polls on LinkedIn and ask questions about your potential future product / features, and get responses from people all over the world. With demographic information from LinkedIn.

You can not only get quantitative results, but also qualitative results and opinions.

In addition, you get to go back and give updates to all those who participated about what happened, what features were included, etc.

Audience Question: What about competition finding out about your product ideas / features?

Answer: This is a problem with all market research. But in most cases, the idea is not the most important part of the product, so it’s OK. If indeed your idea is the secret sauce, then don’t include it in your market research, but in most cases it is no.

Uservoice

If you are a product manager, you must use Uservoice.

Similarly there is CustomerVoice, an Indian Startup similar to Uservoice, but for India.

Facebook likes are not a good substitute for Uservoice. You need really granular feedback, which a “like” does not give.

Landing Pages

A landing page can be created within 5 minutes of creating an idea. Just put up your idea, ask people to register for the beta. At this point, you don’t have a beta, but you can decide whether to create one or not based on the amount of interest you generate.

Online Ads for Validation

Think of a product. Assume that the product already exists, and create an ad for the product. Put the ad out. Target a few important cities and sectors (e.g. Bangalore, Delhi, Pune, Chennai). See how many people click on the ad, and from which city and sector. That will give you an idea of how much interest is there for your product, and which geographies and sectors your product should target.

Do not start building a product unless you have done this.

Google Ads are good for validating a concept, but not very good for getting an idea of the people who clicked on the ad. LinkedIn ads cost more, but provide much more details about the click-throughs.

Analytics

Make sure you have Google Analytics installed on all your websites. It is free and gives you lots of data on who’s coming and what they’re doing.

In addition there are paid services (often fairly inexpensive) that do even better.

For example, there is an Indian startup called Wingify that allows you to do A/B testing on your website. If you don’t know what A/B testing is, find out now.

Other interesting websites/products

  • Ask Your Target Market: http://aytm.com – ask questions to specific target groups (mostly US)
  • Sprout Social: http://sproutsocial.com – get social media conversations about various keywords
  • CDC Pivotal CRM – get twitter and other social media conversations of each customer

Parting Thought

Samuel Colt, who invented the revolver, said that his invention was one of the most important things ever. Because, he said, “God made men. I’ve enabled them to be equal.” The person without strength, money, knowledge, can still win if s/he has a revolver.

Social Media is the revolver for product management. Anyone can do it now.

Don’t let this weekend end without sending out a survey.

Will Pubmatic be Pune’s First Software Product Company IPO?

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Online ad optimization platform maker, PubMatic, which is developed wholly out of Pune, has just hired Steve Pantelick, a CFO who specializes in preparing companies for an IPO, reports VC Circle.

Earlier, Business Insider ran a story claiming that Pubmatic had gotten an offer of $300 million from Amazon, but turned it down in favor of going for an IPO.

Pubmatic is doing extremely well, as seen in this excerpt from the VC Circle article:

PubMatic acquired ReviNet, a US-based advertising optimisation company in May this year. It recently expanded to Europe and launched more data management and mobile products. Its GAAP revenue has risen 33 times in the past two years and by 51 per cent between the second and the third quarter of this fiscal year.

While Pubmatic is technically US-based, it has two co-founders who are in Pune (Mukul Kumar and Anand Das), and all of its development happens in Pune (with the exception of the ReviNet acquisition).

If Pubmatic does indeed go for an IPO, it will the first mostly-Pune-based software product company to do so. While last year’s Persistent IPO was many years in the making, Pubmatic is just 5 years old, and will be a great source for inspiration for technology startups in Pune.

Pubmatic has been one of PuneTech’s favorite Pune startup companies, and we’ve been covering it (see here and here) since our first month of operation in 2008. We wish it good look, and hope that this is just a first in the series of Pune IPOs

Update: Reader V. Krishna points out Kale Consultants was probably Pune’s first software product IPO. Kale Consultants provides solutions to the airline and travel industry, and has a mix of products and services, so it is indeed, arguably, Pune’s first Software Product Company IPO.)

Top tech influencers of Pune (@dnene @ScepticGeek @trakin) give Google+ a Thumbs Up

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For the past few weeks, every techie in Pune has probably had Google+ on his/her mind. Many have tried it. Some have dismissed is as a Facebook wannabe that will never really catch on. Others think it is a little too complicated for the common man.

However, three of Pune’s top tech bloggers have weighed in with positive opinions about Google+

Arun Prabhudesai of trak.in was first to say that Google+ will be adopted by Businesses and Brands:

After Google’s half baked and feeble attempts at Social Networking earlier, Google Plus is a refreshingly fresh & honest attempt at making people’s lives Social.

and

The biggest factor that Google Plus takes care of – Individual Privacy. It probably has simplest of privacy policies and user can control everything as to what is supposed to be public and what is not. Yes, initially users do have to spend time in creating circles (aka groups of people), but once you are done with that, it becomes far more easier.

and

Google Plus adoption for Brands & Businesses might be slow initially, but over a period of time, it will surely catch on. It will be a place where Brands can put up their profiles, their “+ses” and it will be accessible to anyone and everyone without having to actually “follow” the brand.

After that, Mahendra Palsule, the Skeptic Geek, and Editor at TechMeme, wrote to say that Facebook and Quora should be worried. His main points are this:

  • The future belongs to the “Interest Graph” of users complementing the “Social Graph”. Facebook does a bad job of capturing users interests. Google+ is taking steps in the right direction with Sparks.
  • Quora should be worried because:
    > It was reported earlier […] that code for Questions has been found in Google Plus. If this comes as a surprise, you haven’t understood Google’s ambitions with Emerald Sea.

Finally, Dhananjay Nene was initially lukewarm about Google+ (“good, but people will not shift from facebook for this”, and “circles are too complicated for average users”) but after spending some time with Google+, he has decided that Google+ is the social network of the future:

[Google+] is really building public / private, asymmetric networking built using social graphs based on friendships, work relationships, online discoveries and probably soon enough interest graphs as well. It is building the network that will be. While google wants to own the experience, it is liberal enough to publicly commit that the data is owned by the user. Combined with the awesome google portfolio and its evergrowing warchest built out of search advertising revenues – This is the network to beat.

You really should read the full articles that I have linked above. In fact, you should follow these guys on twitter (@dnene, @ScepticGeek, and @trakin) and follow them religiously.

Event Report: CarWale.com CEO Mohit Dubey

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(This is a live-blog of the TiE Pune talk by Mohit Dubey, Founder and CEO of CarWale.com. This is essentially an unorganized collection of interesting/insightful statements made by Mohit during his talk.)

  • “Carwale.com, the story so far: Started in 2005, seed funding in 2006, hit break-even point in 2007, series A funding in 2008, got acquired in 2010. So far, the website has served 3,12,68,180 people.”
  • “Nobody gave me a job. So I had to start my own company”
  • “I was never really good at coding. But I was good at jugaad, and co-ordination. I did an ecommerce course, but at the end I wasn’t good enough to create an ecommerce website. I convinced my teacher that she should do the website, and she would get a certificate of having worked on an industry project, which will help you in your career.”
  • “I am not a genius. I took a two-year drop but did not get into IIT. None of my colleagues in CarWale.com are geniuses. We’re all ordinary people. Who stayed together for a long time. Ordinary people + Years of effort together = Success.”
  • “If you have a purpose, it’s easier to find soulmates.”
  • “For two years, we kept trying to do tele-medicine. But that never really took off. In the meantime, we kept doing software work for anybody we could. Everything we did failed. Co-founders never complained, because we had a relationship.”
  • “Commitment is more important than competence. Sticking together is more important.”
  • “‘We’ll pay you whatever we can pay, whenever you can pay’ was the salary offered to Gaurav.”
  • “In 2005, I went to Bombay to figure out what to do. I told my team to give me 2 months to figure something out. Otherwise we’ll close down the company. I got a Rs. 10000 contract to build a website for a used car dealership. I spent 3 months understanding the business. My team wondered why I was spending 3 months for a Rs. 10000 contract. But the software that we built for the used-car dealership, we started selling to other used-car dealerships. At this point, I was given the advice that I was trying too many things, and wanted to do everything. I should focus. So I decided that I would focus only on automobiles. And thus CarWale.com was born. My team (8 people) disagreed with me, but I decided that they were wrong.”
  • “I sold the software to 30 dealerships. And after a while realized that none of them were using the software to sell cars. We decided that something was wrong. And changed the model within 10 days. We decided to take it to the customers directly ourselves.”
  • “Done is better than perfect. If you launch a product and it is bug-free, you waited too long to release it.”
  • “The purpose is fundamental. The purpose helps you get the right time. Cash? Go to spouse, parents, relatives, friends. If you can’t get money from them, how will you get it from strangers? Also HNIs and Angels. Everybody who was rich in Bhopal, I approached them for money. You need to be able to do that.”
  • “For funding purposes, we made a 60-page business plan. But with the strategy changing every 2 weeks, it was difficult to keep the 60 pager updated. So we went down to 5 pages, and even that was a problem. So we brought it down to 2 pages. What worked? 5 line email which resulted in a reference; and the reference really did it.”
  • “Everything takes longer. 2x or 3x. So stay optimistic about building a valuable company, not about the launch, or hiring, or a big client, or funding, or anything specific.”
  • “Things can change quickly. When that happens, we don’t wait for a weekly meeting, or a monthly meeting, or a big company meeting to decide. We have a quick huddle, and take a decision”
  • “These are the four core values of our company: 1. Treat Others Well. 2. Be Responsible. 3. Be Agile. 4. Company Before Self. These should be qualities you already have before we hire you. These are more important than ‘standard’ things like customer satisfaction.”
  • “By 2020, one of the world’s top 3 online auto companies is going to be from India.”
  • “We had no cash in the bank. I remember going to a dealership one day with no money, and I was thinking that I must make a sale today, and ask them to pay some money in cash upfront. That sort of a situation really helps focus your efforts.”
  • “To share equity in the company, I had a very simple method. Early in the company, you have no clue which co-founder is going to be most important. And the guy with the idea does not deserve more equity – the idea is not important, at all. The best answer is distribute equity equally. You’ll get better commitment that way. For early employees, the people who join the company within the first 6 months, I allocate 7.5%. A total of about 20% to be allocated to all your employees.”
  • “Today if someone wants to create an online store, there is no need to do a website. Just create a facebook page.”
  • “When writing content, focus on the user. Do SEO and SEM, but write content for the user, not for Google.”
  • “There are very, very few tech companies that need to operate in stealth mode. Everybody else should stop being secretive and talk about their idea in full detail with VCs etc. Your execution, your company culture, your method of hiring, cannot be copied. Startups have a DNA which allows them to move very fast and take decisions quickly. Big companies cannot do that.”

SIMC Seminar: Cyber Media Conclave – 28th March

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What: A day long seminar on issues in internet as a communications medium, with Kiruba Shankar, Atul Chitnis, Rajesh Lalwani etc.
When: Saturday, March 28, 10am to 7pm
Where: Symbiosis Knowledge Village, Lavale, Pune
Registration and Fees: This event is open to all. For details contact Hamsini +91 90110 21853, or Deepali +91 97658 97445

Details:
The Symbiosis Institute of Media & Communication (SIMC) is organising National Cyber Media Conclave ’09, a media seminar on the 28th of March, in its campus at Lavale. The event will explore various aspects of the cyber medium and its vast potential. A first of its kind initiative by any educational institution, NCMC aims to bring together stalwarts from the cyber world on a common platform where they can address enthusiastic young minds interested in cyber media.

The National Cyber Media Conclave will host two panels of speakers on the potency of cyber media for knowledge sharing, social change and networking; and the emergence of the web as a medium for branding and marketing. This would be followed by a workshop conducted by Mr. Rajesh Lalwani (Founder and CEO, Blogworks.com), and ‘Web Wunderkind’, a contest on the presentation of a business plan for the cyber medium. The winners of the contest would get cash prizes worth Rs. 15,000/-.

The following speakers are expected:
Kiruba Shankar, Co-founder, The Knowledge foundation
Namit Bhimbhat, CEO, Switch Media Services
Atul Chitnis, Senior VP, Geodesic Information Systems
Jasmeen Bhateja, Founder, www.blanknoise.com
Rajesh Lalwani, Founder and CEO, blogworks.com

See the event page for more details.

Also, remember that there are 6 tech events competing for your attention this weekend, including Dhananjay Nene‘s talk on strengths and weaknesses of programming languages, and Atul Chitnis on How the world is changing, and what startups should do about it. For details see the PuneTech calendar.

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