(!)Yureekah – the Google of Online Advertising

(!)Yureekah is a Pune+New York based company which is aiming to become the Google of online advertising information. They feel that information about ad campaigns, competitive analysis, lead generation, which used to be the domain of highly-paid experts, should be accessible to anybody at the click of the mouse.

Here’s their pitch:

Today millions of ads run on millions of portals hourly. Imagine a world where you could identify where all your competitors are advertising, and use that information to decide how to advertise in the portals that best fit your brand — irrespective of geography, language, and time zone.

This service is now live (although it is still in “alpha”). According to co-founder and CEO, Devaraj Southworth:

“We set out with a singular mission; to organize the world’s online advertising information and make it universally accessible and useful through a single, automated portal – and in the process eliminate the enormous inefficiencies that currently exist. (!)Yureekah is free to all users, enabling agencies and advertisers to reduce costs, but also levels the playing field for small business owners and individual advertisers by offering the same access and ability. We believe that our suite of products will change the way in which traditional online advertising operates. Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google’s AdWord in the Display space.”

(!)Yureekah was started by the serial entrepreneurs behind iThink Labs and 30Seven Design. How did it get started?

At 3:00 am EST, 12:30 pm IST March 5, 2007 my cell phone rings. “Hello” I squeak into the receiver. Immediately I recognize the excited voice of my business partner Vishal over 3000 miles away. “Devaraj, are you sleeping?” “Uh, I was,” I replied. “Listen, we have to figure out a way to streamline the manual processes involved with online competitive research,” Vishal said. “This minute?” I questioned, rubbing the sleep from my eyes. “Yes, we may lose a $1 mm media pitch if we don’t provide a global competitor analysis to our client by next week,” Vishal exclaimed. This was clearly a business problem, but also an opportunity that deserved attention. There was no way we could provide real time competitor analysis globally within one week. If we, as a boutique agency, were facing these issues then certainly larger agencies, direct advertisers, and small businesses owners were feeling the same pains. That’s how it all started, a simple conversation between two guys at 3 am which fundamentally altered our frame of reference, how we approached our existing businesses, and our lives.


See full profile of (!)Yureekah at the PuneTech wiki for more details of target customers of (!)Yureekah, and the people behind it.