Pubmatic

From PuneTech

PubMatic is a (currently) free service provided by Komli that allows a website owner (aka publisher) to automatically increase their ad revenue by optimizing the ads that are shown on the site.

1 Product
2 Competition
3 People
4 Links

[edit] Product

It provides a free service that automatically allows a web publisher to figure out

What ad style should a publisher use? Publishers have to figure out what’s the best color combination, size, ad type, and other parameters that best appeal to their users. There are over a billion different combinations for publishers to consider.
How to manage multiple ad tags? Each ad network and ad style requires a unique set of ad tags that publishers have to maintain and manage.
Which ad networks to use? There are several hundred significant ad networks operating around the world today, with that number growing every week.
How to get consistent reports across ad networks? Each ad network is only able to provide reporting visibility for a subset of the publisher’s ads, but yet publishers need the ability to view their ad inventory performance holistically. Learn more about PubMatic for publishers.