Tag Archives: startups

IPMA Event: PM Journey – From Startup to Billion Dollar Co by Amit Paranjape

Events, , ,

IPMA Pune, the Pune Chapter of the Indian Product Manager’s Association, presents a talk by Amit Paranjape, this Friday, from 4pm to 7pm, at BMC Software, Tower A, ICC Tech Park, SB Road. Amit will talk about his Product Management Journey – from a startup to a billion dollar company

Abstract – Product Management Journey – from a startup to a billion dollar company

Amit will discuss his experiences and learnings in product management – from helping set up the first product management team in a small startup like company, to the team’s rapid evolution as the company grew to a billion dollars in revenue, in just a short span of few years. Will discuss various aspects of product management ranging from customer requirement prioritization, development support, customer support, product marketing, industry focus, strategy, sales support, etc.

About the Speaker – Amit Paranjape

Amit Paranjape is a co-founder of PuneTech. He has been involved with several startups in India and U.S. Formerly Amit worked at i2 Technologies. Amit has over 15 years of experience in Product Management, Marketing and Strategy in the Enterprise Software Industry. He has a B.Tech in Mechanical Engineering (IIT Bombay) and an M.S. in Manufacturing Systems (University of Wisconsin Madison). His current interests include consumer internet, healthcare and enterprise software.

Agenda

  • 4.15 pm – Registrations and Networking
  • 4.30 pm – Opening Remarks
  • 4:45 pm – Talk by Amit
  • 6:00 pm – Q&A
  • 6.15 pm – Reserved for some exciting session
  • 6.30 pm – Closing Remarks

About IPMA

India Product Management Association (IPMA) is a not-for-profit, voluntary, grassroots organization. IPMA Mission is to Foster Product Design and Innovation and Catalyze Product Management/Marketing Talent in India across software, mobile, hardware, telecommunications sectors in the IT industry. IPMA organizes knowledge sharing and networking forums such as Monthly Speaker Series, Workshops, P-Camps etc for professionals interested in product management and marketing. IPMA operate chapters in major product hubs across India and for more information about upcoming events, visit indiapma.org

Fees and Registration

This event is free and open for anybody to attend. Register here

Event Report: “Building Tech Products out of India” with Naren Gupta of Nexus Ventures

Event Report, External Visitors, , ,

(This is a live blog of the event Nexus Venture Partners’ event “Building Global Tech Product Companies out of India” where Naren Gupta, founder of Nexus chatted with Abinash Tripathy, founder of Pune-company Infinitely Beta about the challenges faced by companies trying to build a global product. The other four partners at Nexus were also there. This is essentially a collection of observations made by the various speakers during this event.)

  • Indian companies are good with technology, but we don’t build sales and marketing organizations early. Most engineers think that if you build a great product, customers will be easy to get. This is the biggest shortcoming that needs fixing.
    • Having a sales & marketing person in the founding team is great, but not necessary. Having one of the technical co-founder play a sales/marketing role is really great. Customers tend to trust technical guys more than pure sales guys. And this is a skill that can be learned. Initially, it will be hard, as you will be turned down by a large number of people, but you’ll figure it out. We all know how to do sales & marketing – because we do a lot of that when dealing with our parents, teachers, siblings. We’ve just forgotten to apply those skills in the context of our work.
  • The large markets are in the US, so how do you build a good sales and marketing organization? The best people in the US are both expensive, and hard to find.
    • India now has customers who are willing to pay for tech products. So it is possible now to use India as a test market, and build a small sales/marketing team based on this.
    • Not all sales/marketing has to happen on the ground. You can achieve a lot with the internet and phone.
    • The market of the future is not necessarily in the US. For example, new technologies, the US is a maturing market (i.e. there are legacy products and you have to convince people to migrate) whereas less developed countries are green field markets who are more receptive to new technologies.
  • The most experienced companies in the world are not just building great products – they are building great customer experiences. And experience is everything – from how the customer first hears about your company, how your product functions and makes the customer feel, and afterwards, if there is a problem, how you handle the problem and how you treat the customer. You need to be building great experiences. Example: craigslist is the top classifieds site in the world, but has a not-so-good experience. AirBnB took one small slice of this market, built a great experience around it, and now has a billion dollar valuation. DropBox makes the experience of backup and file-sharing so smooth and unobtrusive.
  • The biggest challenge in building a company is how to build the right culture. Before hiring, Pune company InfinitelyBeta makes prospective candidates build a mini-product and then review that code. Hence their hiring process takes 2 months. But then they know exactly what kind of a programmer they are getting.
  • Pune is ahead of other Indian cities as far as people building or interested in building products. This is probably because Pune has traditionally not had that many software services companies, and it has had some large development centers of product companies (like Veritas/Symantec, nVidia), so the product DNA has thrived more in Pune.
    • Because it is ahead of others in product orientation, Pune is the Indian city that is best positioned to be able to reproduce the Silicon Valley ecosystem.
    • It already has a microbrewery (like Silicon Valley’s Gordon Biersch), so an important component of the valley culture is already here 🙂
  • Currently, top Indian tech universities (like IITs) are quite isolated from the industry. But as more and more product companies start coming out of India, there is likely to be more collaboration between universities and companies. So we should start seeing more of this in the next 5 years.
  • We are getting into an era where fast response to changing conditions is much more important than protecting your intellectual property. Thus building an agile engineering organization is more important than getting patents.
  • You can build a B2C company immediately after college, with minimal experience. But building a B2B company really requires you to have some experience in the industry.
  • Challenges of selling into the SME market in India: Selling products for the SME market is tough for the following reasons:
    • No one has really solved the problem of distribution. Creating a product that SMEs find interesting is not good enough. Creating an efficient system for selling the product to a large number of SMEs remains a challenge. Often the cost of selling a product to a customer turns out to be higher than the income from that customer. And it is sometimes easier to sell to large companies than it is to sell to SMEs (which tend to be very price and feature conscious)
    • Far too many Indian companies in this space are creating products that they think SMEs want, but in reality, SMEs are not really that interested. Finding products that SMEs really want is very tough. Few startup founders have a good understanding of the SME space.

Event Report: Dr. Ramesh Raskar of MIT Media Lab

Featured, Live Blogging, , , ,

(This is a live blog of the talk given by Dr. Ramesh Raskar, of MIT Media Lab in Pune. Since this is a live-blog, it will not be as well structured as a regular article, and might contain more-than-normal grammatical errors.)

About EyeNetra

EyeNetra is a very small, cheap device (that costs less than Rs. 100) that can be clipped on to a regular smartphone and which can be used to detect vision problems including detecting their lens prescription, astigmatism, and even cataract. Since it is so cheap, and portable, it can be used in villages all over the world. In India alone, about 6% of the people wear glasses, but it is estimated that about 40% of them should be wearing them. That’s 200 million people in India who don’t have eye glasses that are needed.

Why is this a big deal? Blurry vision means that a child cannot learn. Blurry vision means that there are certain jobs that a day labourer cannot do. So EyeNetra can have tremendous social impact.

In EyeNetra, the software on the smartphone displays a number of dots on the screen. The clip on device has a number of tiny lenses which are placed in such a way that if you have normal vision, the light rays from all the dots will actually convert on the retina of your eye and you’ll see a single dot. If your eye has a problem, then you’ll see multiple dots. Now the UI of the software asks the user to adjust things until the dots converge and the user sees only one dot. Based on what adjustments are needed, the software will be able to figure out what are the defects in the user’s eye (in terms of spherical and cylindrical corrections)

EyeNetra needs high resolution displays, but in recent years the resolutions of phones have really gone up, from 160DPI for samsung to 300+ for the iPhone 4G. User demand is driving industry to improve the resolutions of their phone. So, every time you use your phone to see video clips and take photographs, you are forcing the industry to increase their resolutions, and will indirectly end up helping people around the world get better vision through EyeNetra.

Netra prototypes are now in dozen+ countries.

The next device in this series is EyeMotia – for detecting cataracts. It is a similar clip-on device for a smartphone which uses similar techniques to determine whether you have cataract. The basic idea is similar – the software draws various patterns on the screen which pass through a specific area of the lens in your eye before reaching the retina to form a clear green dot. If you have normal vision, you will see a simple green dot going around in circles. If you have astigmatism, you will see the green dot going around in an oval path. If you have cataract, the green dot will disappear at certain times as it goes round. This is because at a certain location, when it has to pass through a cataract affected portion of your lens, the rays will get scattered and will not form a nice green dot on the retina.

What else?

The eye is the only part of your body where you can see blood vessels directly without having to cut you up. Similarly, if you know what to look for, you can look into the aqueous humour (the colorless liquid in the eye), you can make deductions about the blood sugar levels in your body. So, the eye is an amazing device, and you can use clever visual computing to do various interesting deductions about your body using simple devices and smartphones.

EyeNetra is setting up a team in India which will work with hospitals, government organizations, NGOs and other groups to take the EyeNetra device to rural India. They tried just giving the devices away to NGOs, but that did not work well – so the current thinking is that it needs to be run like a business using a focused team for success. So, EyeNetra is looking for people who will join the team. A COO, maybe a CTO, BizDev are needed. Anyone interested should contact Ramesh.

Challenge to People – the smart phone is an amazing device. There is lots and lots you could do with it. Think of various ways in which you can use it for purposes that it was not originally intended for. There is the camera, the display, accelerometer, GPS, internet, bluetooth, RF. You can do magic.

Think of this example of thinking out of the box: create a video game in which people with normal vision will shoot one way, and people with abnormal vision (astimatism, color-blindness) will shoot a different way. So you get a medical test done while playing a video game.

For more information about EyeNetra, see http://EyeNetra.com

Why Visual Computation Will be Big

  • In the next few decades, the world will move from text and audio based communications to more and more visual information. Vision crosses language barriers, socio-economic barriers, and will help the next billion consumers. Hence, processing visual information intelligently becomes a very important capability.
  • In 6 years, the world went from zero cameras in mobile phones, to a billion cameras in mobile phones. And today, a billion mobile phones with cameras get sold every year. There is a major visual revolution underway, but most people haven’t realized it yet.
  • Hence, the Camera Culture group spends their time exploring various ideas related to visual computing. They spend 60% of their time on hardware and 40% on software. With this, they build crazy cameras – like the camera that can look around corners.
  • Looking around corners: How is this done? Use the flash from a camera. The light hits a wall/door/obstacle and bounces off in various directions. Some of the bounced photons actually go around the corner, hit various objects that are not directly visible, and then an even smaller fraction of them bounce back all the way to the camera. If you’re clever about analyzing the photons, you can actually figure out where each photon has come from and hence reconstruct features of the objects around the camera. For this you need to do an extremely fast camera – which does one trillion frames per second.

Other tips:

  • If you do the work that you’re supposed to be doing, and then spend a little more time doing ‘something extra’, that something extra has a high chance of being noticed. So everybody – do your job well, but make sure to do something extra
  • In a way, it is good to work in an emerging country like India. Here, you are not totally constrained by draconian governmental regulations that limit your creativity and possibilities. Of course, we also have regulations, but they’re not as strong, and not as strongly enforced. Hence, you can achieve much more here, and more quickly than what would be possible in the US. In fact, you can help people more because the Government is staying out of the way.
  • MIT has a $100k Entrepreneurship & Ideas competition every year. This has 3 stages. A 1-minute elevator pitch contest in October, with $1000 instant prizes, followed by a Executive Summary competition in November, with $1000 instant prizes, followed by a full-fledged Business Plan competition in Jan/Feb which has various track prizes, and a grand prize of $100k. Tip: get on their mailing list and you can get an idea of everything that’s going on. So that is something worth doing.
  • If Pune would like to start such competitions Ramesh is willing to put in some money from his Entrepreneurship class (Imaging Ventures) to fund the competition.
  • There are dozens and dozens of classes in MIT for converting innovation to commercial success. This includes basic+applied research all the way to classes targeting people in established companies. What you can do, sitting in Pune, is join the mailing lists of these classes, and see the course material on the web. For free.
  • Thinking about difference between Pune and Boston (MIT) – the same people who don’t do much here go to Boston and do amazing things. What is the difference? Network. Everybody has to go out of their way to help other people in the network – and this has a huge multiplier effect.

Talk by Ramesh Raskar, MIT Media Lab – 6th July

External Visitors, , , ,

Mark your calendars. This is an event you cannot miss.

Ramesh Raskar, Associate Professor at MIT Media Lab (that’s Massachusetts Institute of Technology, not Pune’s MIT), considered one of the top young innovators in the world, is in town, and we’re taking this opportunity to have him give a talk. The talk is at 5:45pm on Wednesday, 6th July, at the Venture Center, in NCL, Pashan. He will talk about various topics including:

  • Netra, the mobile phone based eye exam for developing countries,
  • His other work in the field of computational vision and imaging,
  • His initiatives in India and Pune,
  • Help/Collaborations he is looking for from people organizations in India
  • MIT Media Labs, commercializing inventions, the startup ecosystem in Boston.

This will be followed by time for discussions and networking

About Ramesh Raskar

Ramesh Raskar is the head of MIT Media Lab’s Camera Culture research group. His research interests span the fields of computational photography, inverse problems in imaging, and human-computer interaction. Recent inventions include transient imaging to look around a corner, a next-generation CAT-scan machine, imperceptible markers for motion capture (Prakash), long-distance barcodes (Bokode), touch + hover 3D interaction displays (BiDi screen), low-cost eye care devices (NETRA) and new theoretical models to augment light fields (ALF) to represent wave phenomena.

Awards and Honours for Ramesh Raskar:

  • Top young innovator under 35, from MIT Technology Review in 2004
  • Top 20 Indian technology innovators, from Global Indus Technovator Awards, MIT, 2003
  • Sloan Research Fellowship, 2009
  • DARPA Young Faculty award, 2010
  • 40 US patents
  • 4 Mitsubishi Electric Invention awards

Fees and Registration

This event is free and open for anybody to attend. No registration required

“Building Tech Companies out of India” – with VC Naren Gupta co-founder of Nexus – 12 July

External Visitors, ,

Dr. Naren Gupta, co-founder of Nexus Venture Partners, is visiting India and will be in Pune on July 12th. An event for Pune’s entrepreneurs has been arranged where Naren will chat with Abinash Tripathy about “Building Tech Companies out of India”, and this will be followed by networking. The event will be from 2pm to 4:30pm, at the Sumant Moolgaonkar Auditorium, ICC Trade Center, SB Road, on 12th July.

About Naren Gupta

Naren is co-founder of Nexus Venture Partners.

Naren has been an entrepreneur. He co-founded Integrated Systems Inc (ISI), a leading embedded software company, where he served as the President/CEO for fifteen years. He took ISI public and subsequently merged it with Wind River Systems. Naren continued to serve on the board of Wind River till its recent acquisition by Intel. Currently, he serves on the boards of Red Hat and Tibco. He also serves on the Board of Trustees of the California institute of Technology and the Silicon Valley Community Foundation.

Naren has over 20 years of early and early-growth stage investment experience in US and India. Several of his earlier investments have had successful public exits, including Digital Link (IPO), E-Tek Dynamics (IPO), RightNow (IPO), Numerical Technologies (IPO, acquired by Synopsis) and Speedera Networks (acquired by Akamai).

Naren holds a B. Tech. degree and is a recipient of President’s Gold Medal from the Indian Institute of Technology (IIT), Delhi; an MS from the California Institute of Technology and a Ph.D. from Stanford University. Naren has received distinguished alumni awards from Caltech and IIT and was elected a Fellow of the IEEE. He is an active advisor to entrepreneurs worldwide.

Fees and Registration

This event is free and open for anybody to attend. Please register by sending an email to register@nexusvp.com

Event Report: TechSparks Pune 2011

Event Report, ,

(This is a live-blog of the TechSparks 2011 event in Pune. Since it is being written as the event happens, please excuse the typos, and the general low quality of the writing. Hopefully the quality of the speakers and the content will make up for that.)

Some interesting statistics. The event is at Dewang Mehta Auditorium, and it’s mostly full – which means that there are about 250 people attending. And apparently 2/3rd of them are entrepreneurs. And most of them are first-time entrepreneurs. Less than 1/3rd appear to be developers/techies.

The rest of this article is broken up into sections according to the different talks at this event.

Story of VSS Mani, JustDial

  • “I am a TamBram, so probably there has not been a entrepreneur in my family for 100 generations.”
  • He first started “AskMe” in 1989. Ran out of money in the first two years – too many meetings in 5-star hotels, and too many high-quality, high-salary employees. And since he was the sole breadwinner of his family, he had to go do something else to earn money. So, JustDial really started in 1996.
  • This incarnation of JustDial did not repeat the mistakes of AskMe – so the first office was tiny – 300 sq. ft., and did not move to a bigger place unless absolutely necessary. Rented everything possible, including chairs, tables, computers, and even LAN network cables.
  • Focused on many small customers (instead of a few large customers). And took money in advance. Helped with cash-flow (because there was little VC money in India at that time, and none at all for a new business model.)
  • When the dotcom bust of 2000 happened, most internet based companies collapsed, but JustDial was only minimally affected, because they had been conservative about betting on the internet.
  • Decided to bet big on voice enable local search and marketing around 2002.
  • Met a VC, who told them that he wasn’t interested in their existing business, but would fund them if they converted to a BPO. This convinced them to not pursue VCs any more. This remained true until 2006, at which point a VC approached them, heard their story and signed a term sheet the next day.
  • They finally launched the web-based version in 2007. Lost of internal conflicts about whether to do this – because of the fear that the internet business would cannibalize the voice based business. Interestingly, their internet business grew like a hockey stick, and at the same time the voice-based business continued to grow at the same rate as before.
  • Rode the telecom penetration and internet penetration wave on the way to fantastic growth.
  • It appears that further growth in metros is not possible because the market is already saturated. But, India is not just a metro-based market. JustDial will go to all the small cities.
  • The JustDial WAP site is growing at a tremendous pace.
  • Apps (Android/iPhone/Blackberry) are being launched next month
  • Throughout the journey, there have been naysayers. The second time he re-started JustDial, everyone told him that it was a bad idea to re-start a failed business. When they launched the web-based version, people told them that they were not a tech company, and would fail in this segment. Now the same story is repeating with their app-based business that they’re launching in the US market. (What they’re seeing that “human assisted search” is finding a lot of takers in that market – where talking to actual humans is rare.)
  • JustDial.com has the largest number of reviews and ratings in the world – 2.5 million. The secret sauce? Most people don’t actually go online and give reviews. Most online review sites have paid staff generating “reviews”. JustDial calls their voice customers back for ratings/reviews and then uploads them to their site.
  • It’s difficult to give one-line advice to entrepreneurs. But here’s an attempt: Remember, entrepreneurship is different. It’s not like a regular job. It’s a calling. So don’t do it unless you have it in you. It has to come from inside. Not because someone told you. Or copying someone else. And remember, there will be lots of failures. And learn from them. Don’t do minor, incremental things that copy someone else’s idea. Do something disruptive. Don’t do coupons.

Sanjay and Kailash Katkar, QuickHeal Technologies

  • “We are not seasoned entrepreneurs. We don’t yet feel that we have learnt everything. We are making mistakes everyday. We’ll try our best to tell you what we’ve learnt until now.”
  • Kailash Katkar’s entrepreneurial journey started in 5th standard. Over time did various minor things like screen printing, radio repairing, TV repairing. Was earning Rs. 2000 per month doing this, when he was offered a job for Rs. 400 per month – to repair calculators. He took that job because he wanted to learn the new technology. He was the only person in Pune who could repair calculators. Moved on to repairing other machines, including ledger posting machines. When his boss decided to close that business, he decided to take over that business.
  • In early 1990s he realized that computers were going to replace calculators and ledger posting machines. Decided that he needed to refocus his business on computers. Based on this, convinced his brother, Sanjay, to go for a degree in computers (BCS).
  • While doing computer repairing, he got lots of requests for fixing computers infected by viruses. Got Sanjay to write utilities for this. For example, a utility to kill the Michaleangelo virus. Started selling collection of such utilities to his customers.
  • Clubbing together all these utilities into a single product resulted in the birth of QuickHeal anti-virus software.
  • Convinced Sanjay to not take a regular job, not go to US, but instead, to join him so that they could do something different together.
  • Everybody told them that it was a bad idea to do an anti-virus product business, to go against the MNCs who had products in this space. However, the Katkars never really had that much of focus on the big picture – they only had a passion for helping their existing customers.
  • While studying for his MCS, Sanjay Katkar, in his free time, built the first version of QuickHeal, all by himself. He did not start with the intention of building an anti-virus product. He started playing with viruses and anti-virus utilities just out of interest.
  • They were late entrants in this business. In addition to the big MNCs who were selling anti-viruses in India, there were 7 or 8 Indian companies doing anti-virus products.
  • They earned money from the computer maintenance business and used it to develop the anti-virus product. And the main focus was customer satisfaction. For example, lots of organizations were using Norton Antivirus or McAfee. The software would detect files with virus, and then suggest that the infected files should be deleted. This worked in the US, because there were backups to restore the files from. In India, this never worked, because nobody bothered with backups. Hence, QuickHeal were able to actually win customers by offering versions of anti-virus which would clean existing files.
  • When the software was ready for the market, they found it very difficult to sell it. Because “buying” software was a new concept for Indians. Also, their sales partners were very comfortable selling hardware, but not with selling software. Lots and lots of effort went into educating not just customers, but also sales partners that buying anti-virus software was worth the money.
  • The Katkars were techies, not sales or business people. But their sales partners gave up on selling software, saying it couldn’t be done. So they had to do it themselves. Learn the hard way.
  • Other examples of how QuickHeal’s superior understanding of local customers helped them beat the MNCs: most Indian companies had much lower internet speeds compared to the assumptions that software from US companies made. Hence, QuickHeal, which was customized to the speeds here, was able to give a better customer experience.
  • Find good people who are committed to giving a good customer experience. Then give them a good package. And then educate them about the business. Give good after sales support (that’s how you beat the MNCs).
  • When expanding beyond Pune, they decided not to go to big cities. It is very expensive to develop the market, and you’ll probably not be in a position to make a splash. Better go to small towns where you’ll be noticed more easily. So they went to Baroda first, and then Surat, and other such places before finally going to Ahmedabad – where it was easier for them to get channel partners because they had already been noticed in the other, smaller cities in Gujarat. Today Ahmedabad is of course a bigger market than the other cities, but they couldn’t have tackled Ahmedabad without having taken the smaller cities.
  • If you are going to start a tech startup, you must have two strong pillars in your company – a very strong technology/engineering team, and a very strong marketing/business team. The other departments (finance, HR, etc) are support. But don’t start a company without having these two departments. If you’re a typical Pune entrepreneur, you’re probably a techie. Go find co-founders from the marketing/business side so that side is also strong.

There was an introductory talk about Cloud Computing at this point. Skipping it because it was too basic. Please check back around 5:30pm for the next update from the panel discussion.)

Panel Discussion – Go to Market for Startups

The panelists are:

  • Probir Roy, founder of Paymate
  • Sachin Kelkar, Head of Intel Software Partner Program
  • Shailesh Lakhani, from Sequoia Capital
  • Kris Nair, Partner, Opdrage Venture Partners
  • VSS Mani, Founder of JustDial

There where various questions and answers – I’ve tried to capture some of the more interesting quotes:

  • (Shailesh) It should not be easy to raise money. Lots of people who ask for money don’t deserve it. At early stages, people invest based on the people and not on the idea, because the idea isn’t really worth anything. And that’s the job of angel investors. Angels are slowly increasing in India.
  • (Mani) Focus on doing the best with you already have. Focus on existing customers and keep them happy. Don’t focus on what you could do if you had money. Forget the fancy stuff. Align the interests of your early employees with the interests of the company. So they should see that if the company does well, they do well.
  • (Mani) Don’t wait for a miracle to happen. Don’t wait for an angel to appear. Just focus on ensuring that your tomorrow is better than today. Focus on a small, core set of customers, and keep them happy. They will become your evangelists, they’ll get you more customers, and they’ll help you get investors.
  • (Shailesh) In deciding whether to invest in a company, we look at the size of the potential market, and a good (strong, intelligent, thoughtful) team.
  • (Probir) Entrepreneurs look for new business models. MBAs help administrate existing business models. Know the difference!
  • (Probir) Chances of you getting VC funding in India are low. So keep looking for alternative funding models.
  • (Mani) Timing is very important. We had a brilliant idea (JustDial) in 1989, and even had money. But it failed because it was way before its time. Analyze carefully whether your idea is before its time.
  • Brilliant question from audience. An entrepreneur (from SpotMyGadget) just got up and asked this question (without waiting for permission of the moderator): “How shameless should an entrepreneur be when approaching clients/etc?” Answer, from Mani was – as shameless as possible. But remember to deliver a good/relevant product in the end.

TechSparks Pune: Founders of JustDial, QuickHeal, Paymate and much more – 11 June

Events, External Visitors, , ,

http://YourStory.in is holding a half-day event for entrepreneurs, on 11 June, in Pune titled “Out of the Garage, Into the Market”. The event includes a few talks and a panel discussion, and the line-up of speakers and panelists is very impressive. VSS Mani, founder of JustDial, Kailash Katkar and Sanjay Katkar, Founder and CTO respectively of QuickHeal, Probir Roy, co-founder of Paymate, will be there. So will Shailesh Lakhani, a VC with Sequoia Capital.

This seems to be a must attend event for entrepreneurs in general, and more specifically, those interested in building a tech product/web-service in India.

Agenda

  • Keynote Addresses
    How to dial the right number – The “JustDial” Story by Founder, VSS Mani
    How to build a Global product enteprise – the “QuickHeal Technologies” Story by Founder Kailash Katkar and CTO, Sanjay Katkar
  • Cloud for Startups by Janakiram MSV, Technology Evangelist, India, Amazon Web Services
  • Go to Market for Startups – by Prashant Choksey, co-founder Mumbai Angels
  • Interact with the panelists:
    • Probir Roy, Co Founder, Paymate
    • VSS Mani, Founder, JustDial
    • Vimalraj Abrahman, IBM,Strategy and Marketing, ISV and Developers Relations, India
    • Shailesh Lakhani, Sequoia Capital
    • Kris Nair, Partner, Opdrage Venture Partners
    • Shradha Sharma, Founder, YourStory
  • Followed by Open House ( Q&A) and Networking Over Snacks

About TechSparks Regional Roundable meetings

These ‘Out of the Garage, Into the Market’ regional round tables are being held in Delhi, Pune, Chennai, Hyderabad and are a way of engaging with the entrepreneur community all over India, and also serve the purpose of generating visibility for the TechSparks 2011 Event in Bangalore in August (described later in this article).

Each Regional RoundTable is characterized by two focussed activities -a Panel Discussion featuring key stakeholders in the startup ecosystem and an Open House where entrepreneurs will be given the opportunity to ask any question to any panelist and engage in meaningful discussions and not just be a spectator.

The idea is to have an absolutely open interaction over the topic of discussion, which will be – ‘Out of the Garage, Into the Market.’ Most product technology companies face a lot of teething problems with respect to their go-to-market strategies. There are no ‘one-size-fits-all’ solutions and hence, it’s an area where entrepreneurs need all the help that they can get and much more. Through the collective might of a panel full of ‘rockstars’, the TechSparks Regional RoundTable intends to support startups by helping them kickstart their product’s journey. In short, the RoundTable intends to help startups get their products ‘out of the garage and into the market.’

What is TechSparks 2011?

TechSparks is a a pan-India hunt for Product Tech startups that have the potential to scale and grow, that may need a push, and that are holding promise. The tech startups identified in this program would be provided national recognition, genuine support and meaningful networking opportunities.

For more details, including how to apply, selection criteria, and timelines see the TechSparks webpage

Fees and Registration for TechSparks Regional Roundtable Pune

The event will be held from 2pm-7pm, at the Dewang Mehta Auditorium, Persistent, SB Road. This event is free. Please register here (click on “Register Now” button).

FirstCry Pune-based Online Store for Baby Products gets $4 million funding

News, Overviews, , ,

FirstCry, an online portal for baby products and toys, founded by Pune’s Supam Maheshwari and Amitava Saha has just raised $4 million from private equity company SAIF Partners. FirstCry works with 100+ vendors internationally to make available 4000+ items for online sales, and with free shipping. As their website says:

Over time, we hope to ‘Change’ the way, Indian parents buy, so that they can be at home to spend more quality time with their ‘Little ones’ and family.

Economic times reports:

FirstCry.com receives 10,000 daily visitors and has over 15400 fans on Facebook. It has initiated various contests for parents on Facebook. The firm, which delivers to 25,000 cities and towns in India, expects to do 1000 transactions per day in next three months.

Supam Maheshwari had earlier co-founded Brainvisa in Pune, which was sold to Indecomm Global Services in 2007. Amitava Saha was a Senior Vice President at Brainvisa and had been with the company from 2003.

Indian Product Managers Association Pune – First Meeting 29 April

Events, , ,
  • Are you a passionate Product Manager or Techie who wants to build great products?
  • Are you a Product Manager who wants to network with other professionals?
  • Are you looking to switch over into the exciting world of Product Management? Or simply want to learn the basics of the discipline of Product Management?

The Indian Tech world is full of people who understand services, and even product outsourcing. But the one big thing missing from the IT ecosystem here is the ability to visualize and build great products. And, if things go well for the Indian IT industry, then the most important trend of the next 10 years will be the rise of product companies out of India, and with that, the field of Product Management.

So, if you have any interest in this area, then the Pune Chapter of the Indian Product Managers Association, which is being launched this Friday is the place for you to be.

IPMA Pune Inaugural Event – Details

Vishwas Mahajan, Co-founder and Former CEO of Compulink and member of Senior Management at Glodyne, will inaugurate IPMA Pune Chapter and kick start the Monthly Speaker Series.

Mr. Mahajan will be speaking on: “Made in India .. for Global Markets”

About IPMA

India Product Management Association (IPMA) is a not for profit, grassroots organization. IPMA’s mission is to Foster product design and innovation and Catalyze product management talent in India. IPMA organizes monthly speaker series, workshops and more for professionals interested in product management and marketing. For more information about upcoming events, visit http://indiapma.org

Membership of the IPMA is free at this time.

Fees and Registration

This event is free and open for anybody to attend, but registration is required. The event will be on 29th April, from 4pm to 6pm, at BMC Software, Tower A, ICC Tech Park, SB Road.

ShopSocially focuses on retailers with new offering “SocialConnect”

In Depth, Overviews, , , , ,

(Pune-based Startup ShopSocially, whose launch was covered on PuneTech last year has recently been in the news again for their launch of SocialConnect, a product for online retailers to easily add social shopping features to their existing e-commerce site. Suneetha talked to Samir Palnitkar and Sunil Arora of ShopSocially, and this article starts with an overview of ShopSocially (again), and then goes on to their latest offerings, and future plans.)

Buying a camera or a laptop and looking for some advice? Referrals seem to be taking over shopping decisions now more than ever, and the web is a key player in this activity. It’s this concept that ShopSocially has leveraged successfully by integrating the concepts of online shopping and facebook. Samir Palnitkar and Sunil Arora talk about how ShopSocially has come on the online social shopping map. Samir Palnitkar, an alumnus of IIT-Kanpur, is the President of ShopSocially and Sunil Arora, an alumnus of IIT-Kharagpur is a Founding Member who now looks after the technology aspects of the company.

Sam says it all started with a thought about harnessing social networking. Jai Rawat (CEO of ShopSocially) had spent several years in the ecommerce and online shopping space. As social media channels such as Facebook and Twitter were becoming popular, Jai realized that social recommendations via Facebook and Twitter would become a key traffic and revenue driver for e-commerce. These thoughts were the foundation behind ShopSocially. In the offline space, we tend to consult friends before making a buying decision. Why not do the same in the online space? That led to the idea behind ShopSocially set up in 2009.

You just need to register a free account with ShopSocially and shoot your shopping questions or declare your impressions on the platform. Why waste countless hours researching stuff and reading anonymous reviews? Of course, this works best when you have lots of ShopSocially Friends. Your Facebook friends automatically become your ShopSocially Friends when they join in. You can also earn badges or become ‘Shopping Gods’ depending on the intensity and frequency of your activity.

And how does it work for a retailer?

“Retailers can integrate with ShopSocially’s social commerce platform to harness the tremendous power of social recommendations. ShopSocially helps turn every purchase into a conversation and a social endorsement driving significant ‘friend referred’ traffic back to the retailer site. Retailers can get 2% to 6.5% incremental sales by integrating with the ShopSocially platform.”

ShopSocially has evolved quite a lot its model. It started off as an end-user site. Then they realized that the ShopSocially platform was highly attractive for retailers who wanted to socially enable their websites. So they launched Social Connect, to allow retailers to easily plug in to the ShopSocially platform. SocialConnect allows the retailer to add social features into the existing e-commerce platforms. Specifically, after a customer has purchased something, they are encouraged to share this purchase with their facebook friends (i.e. recommend this item to their other friends).

In addition, ShopSocially also automatically creates a new “Shoppers” tab on the company’s facebook fan page, where website where prospective customers can check whether any of their existing facebook friends have bought anything from this merchant, and if yes, what they’ve been buying, and what the reviews are.

ShopSocially started working with retailers in a fixed fee model but soon realized that it was easier for retailers to work with a performance-based or a subscription-based model; so quickly changed their pricing to meet the needs of retailers. Samir quotes an experience here. “We were thrilled when one of our retailers saw an increase of nearly $1 million in revenues per year by integrating with the ShopSocially solution.”

By now, I was getting convinced that it was all limited to the web user, but no, ShopSocially is already seeing beyond that parameter. Samir tells me that ShopSocially is as relevant for a customer outside the web precincts. “Yes. Social recommendation is how we buy most of our products, whether online or offline. In the near future, ShopSocially plans to bring product sharing to mobile devices. That will allow shoppers to share offline purchases with friends.”

So what about India specific plans? Sunil Arora says “In the next few months, we will be rolling out our solution in India. We expect retailers to embrace ShopSocially really quickly. Currently, ShopSocially is the only company in the world that offers a comprehensive social commerce suite for retailers. There are other competitors, but no company offers a suite that integrates with the most common user touch points, order confirmation page, Facebook FAN page and order confirmation email. Check this out here http://shopsocially.com/partners

Social networks such as Facebook and Twitter create a convenient way for shoppers to share their purchases with friends. Social networks have made sharing simple. While ShopSocially uses other media such as Google and Email, Facebook and Twitter play an important part in the ShopSocially strategy. Technology wise, ShopSocially has an exceptionally talented team that has built a world class platform on some of the best technologies in the world, including MongoDB, Redis, Celeryd, Python, Ajax, Javascript and others.

So what is the future map?

“ShopSocially will continue to add other social components that benefit retailers. These components will increase sharing and drive incremental traffic to retailer sites. Another dimension is integration with popular shopping carts such as Magento, Shopify and osCommerce. ShopSocially will continue to make integration simpler by offering pre-integrated plug-ins for various shopping carts. We feel that ShopSocially has the opportunity to become a global billion dollar company. We do not need a large team (maybe < 100 people), but we will continue to handpick the brightest minds to work on the exciting problems that we are solving daily.”