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Archive for the ‘pubmatic’ tag.

Pubmatic well positioned to take advantage of the growth of digital advertising

Business Standard has a good overview of Pune-based Pubmatic which sells products and services targeted towards the online advertising market. Here are some excerpts: Excerpt: In less than the time it took to type the first word of this sentence, advertisers are bidding for and placing advertisements on websites, thanks to the power of real-time […]

Pune’s Pubmatic gets $13MM funding; preparing for a $1B IPO?

Pubmatic, a software product company with solutions in the cloud and mobile advertising space, which is fully developed out of Pune, has just received $13 million in funding from Nokia Growth Partners, along with existing investors. This takes the total amount of funding raised by Pubmatic to $76 million. Excerpt: The company plans to use […]

Will Pubmatic be Pune’s First Software Product Company IPO?

Online ad optimization platform maker, PubMatic, which is developed wholly out of Pune, has just hired Steve Pantelick, a CFO who specializes in preparing companies for an IPO, reports VC Circle. Earlier, Business Insider ran a story claiming that Pubmatic had gotten an offer of $300 million from Amazon, but turned it down in favor […]

Top 5 things to worry about when designing a Cloud Based SaaS

(This article on things you need to be careful when designing the architecture of a cloud based Software-as-a-Service offering is a guest post by Mukul Kumar, who, as SVP of Engineering at Pubmatic has a lot of hands-on experience with having designing, building and maintaining a very high performance, high scalability cloud-based service.) Designing a […]

Interview with Mukul Kumar, Co-founder & VP at Pubmatic

Yesterday, Pubmatic.com announced that it had raised $7.5 million in funding from Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners. This is the third round of funding, and in all they have raised $18 million. Pubmatic, whose development team is entirely in Pune, is an Ad Optimization Platform that helps websites increase their […]

PubMatic Launches Default Optimization Service to Recapture $1 Billion in Lost Advertising Revenue

A large number of websites rely on advertising as their primary source of income. Typically the ads are served by third party ad networks (for example Google’s adsense). When an ad network is unable to find an appropriate ad for a specific page being served to a specific reader, they put in default or public […]

PubMatic releases AdPrice Index: Sensex for Online Ads

Pune based online advertising optimization startup PubMatic has announced the availability of the PubMatic AdPrice Index – essentially a sort of an Sensex (or S&P 500 Index) for the online advertising world. The AdPrice Index essentially reports on the average online advertising revenues earned by 3000 web publishers worldwide who are PubMatic’s customers. And it […]

Pubmatic and Komli to power all eBay.in ads

eBay India), today announced an exclusive advertising relationship with Indian ad network Komli Media. Komli is now the exclusive seller of all of eBay India‚Äôs banner advertising inventory up to end March 2009. In addition, eBay India will also use Komli’s Pubmatic ad optimization service to improve ad revenues. Pubmatic can estimate the revenues that […]