What: Pune OpenCoffee Club meeting on Taking your startup to the next level, with Vilas Kelshikar. When: Saturday, June 19th, 4pm-7pm Where: TaaraGo Center, A4, Ashiayana Park, Above FabIndia, North Main Road, Koregaon Park Registration and Fees: This event is free for all to attend. No registration required.
Taking your startup to the next level
Mr. Vilas Kelshikar is an IIM-Ahmedabad Alumnus with 30+ years professional experience – wherein he held progressively responsible positions in reputed companies engaged in diverse product-lines/sectors (including Education / Training, Hospitality, Real Estate Services, Trading ) in Gulf, Africa and India.
Vilas has hands-on experience in diverse functional areas including Strategy, Joint Ventures, Sourcing, Setting-up, Turn-around, Expansion, Project Finance, Feasibility Studies, Sales & Mktg, HR, etc.
He can also talk about the possibilities of Pune companies exploring business opportunities in Gulf and African countries. If people are interested, he can talk about country profiles, business practices, currencies, establishing/doing business, SWOT analysis, etc.
Vilas is Currently based out of Muscat.
Thanks to TaaraGo for hosting the event. Please visit TaaraGo.com for event updates in Pune
There are a number of interesting tech events in Pune today and tomorrow. Here is a brief overview of each. All of these events are free, and no registration is required.
PLUG Meet – Presentation on Unicode by G Karunakar
Tomorrow, Saturday, June 5, 4pm-6pm, 7th Floor, SICSR, Model Colony,
The Pune Linux Users Group’s monthly meeting happens on the first Saturday of every month, from 4pm to 6pm at SICSR, Model Colony. This month, the agenda includes a talk by G Karunakar on Unicode. Linux CD/DVDs will also be available at the meeting for anyone looking to install linux.
This is a great place to meet open source enthusiasts in Pune
Mentoring Workshop on clean energy financing in Pune
Today, Friday, June 4, 10am-1:30pm, 1st Floor, Hotel Le Meridien
Private Financing Advisory Network (PFAN) is a multilateral, public-private partnership initiated by the Climate Technology Initiative (CTI) and funded by USAID. PFAN seeks to identify clean energy projects at an early stage and act as a project financing coaching and consultancy service to facilitate financial closure of such projects. After establishing dedicated in-country networks in China, Indonesia and Philippines, PFAN has now launched its services in India.
This workshop will introduce Indian clean energy entrepreneurs and stakeholders to the PFAN initiative and how they can leverage this platform to connect with investors and avail pro-bono mentoring services.
Agenda:
9.30 pm: Registration
10:00 am: Welcome Note, Suneel Parasnis, Team Leader – Clean Energy Finance, Contractor, USAID ECO-Asia Clean Development and Climate Program
10:10 am: Introduction to CTI-PFAN, Kavita Kaur, Country Manager – PFAN India, Contractor, USAID ECO-Asia Clean Development and Climate Program
10:30 am: MOU Signing – IT Power India and IndiaCo Ventures
11:00 am: Investor’s Expectations out of Business Plan â Rahul Patwardan, Vice Chairman and Managing Director, IndiaCo Ventures
11:30 am: Tea/Coffee Break
11:45 pm: Promoting Clean Energy – R.Chandrasekhar, CEO, IT Power
12:15 pm: Components of a Good Business Plan âSuneel Parasnis, Team Leader, ECO-Asia
1:00 pm: Panel discussion
1:30 pm: Lunch
PuneCleanTech meet: Energy Efficiency – Opportunities and Challenges
Tomorrow, Saturday, June 5, 11am, Venture Center, NCL Innovation Center, Pashan Road
The new gee-whiz technologies such as solar, wind, geothermal, biofuels et cetera take all the limelight these days. But the fact remains that they are still a miniscule part of our energy mix and will remain so for the foreseeable future. A far bigger opportunity, however, exists all around us. There is enormous potential for making the conventional energy generation, distribution, storage and utilization much more efficient than what it is.
What is this opportunity? Where is it? How does one find it? How big is it? What can be done about it? How can it be addressed? Does anyone address it today? How do they do it? What qualifications do they need to do it?
Mr. Shishir Athale, founder of Sudnya Industrial Services, an energy services company, will discuss all these questions on June 5th, 11am at the NCL Venture Center (June 5th is also the Environment Day, a fitting coincidence!).
Tomorrow, Saturday, 5 June, 4pm-7pm, 4th Floor, SICSR, Model Colony
The initial stages require only a handful of core team-members (3 to 5). These few are crucial to the success of the startup product or service. Finding these people, is one of the primary challenges facing startups today. Chetana Mehta will tackle a whole bunch of questions related to this topic. Chetana Mehta, ex-VP HR at GS Lab helped grow Persistent Systems, GS Lab when they were at a similar stage has offered to cover some aspects of nurturing and training teams.
As tech startups will identify, the initial stages require only a handful of core team-members (3 to 5). These few are crucial to the success of the startup product or service. This idea extends to startups in other domains as well.
Chetana Mehta, ex-VP HR at GS Lab helped grow Persistent Systems, GS Lab when they were at a similar stage has offered to cover some aspects of nurturing and training teams.
From my own experience, startup hires are only getting younger (freshers, 1 to 2 yrs of experience). These candidates don’t have the big-company mindset and are willing to take on a no-name startup.
I would like to explore the following challenges:
How do you nurture these few to take on ownership of diverse areas and cope with the uncertainties of a startup?
How do you set them on a path where they can take charge of their own effectiveness and learning?
How do you encourage teamwork and confidence in team members in the capabilities of others?
Another key challenge is how do you convince this core team to work for you for not just the money, but above all for a common vision or goal and the fulfillment of kick-starting a profitable venture.
Does equity even work here or is it misplaced? With students, they expect immediate returns rather than wait 8+ years for an IPO.
As the startup gains traction and moves on to the next level, the challenges are different. As Navin called out when interviewing Druva CEO:
How does a startup scale up hiring and training high-quality personnel?
How do you scale the corporate and / or engineering culture you have so carefully built?
Look forward to hearing about how you build teams and the challenges you are facing.
What is their (Druva’s) primary challenge currently?
Jaspreet says that they want to build a high-quality, world-class product, and for that he needs lots of high-quality, world-class people. While theyâve obviously managed to build a team like that which got them so far, they need many more such people in the coming days, and thatâs a significant challenge. He says that it is difficult, if not impossible to find âreadymadeâ world-class talent here (even when âworld-classâ salary and/or equity is offered!). Instead, he feels that the only approach that works is to find individuals (whether freshers or industry veterans) who have the right attitude and potential and then nurture them into the required shape.
(As an aside, wed like to point out that is a pattern. Pretty much every startup we talk to mentions hiring of high-quality people as one of their primary challenges. This is a problem that needs a solution, and I’m hoping that some entrepreneur in Pune is looking at this as an opportunity.)
About Pune OpenCoffee Club
Meet with other entrepreneurs, investors, startups, advisors, (and anyone else) from Pune, India in an informal setting.
ShopSocial.ly is a Pune-based startup that launched a couple of weeks back and immediately got coverage from both TechCrunch and GigaOm – which is a major achievement for any startup.
To give PuneTech readers some insights into what it takes to build and launch a startup like this out of Pune, we talked to a bunch of people associated with ShopSocial.ly.
First, here is a short interview with Jai Rawat, CEO of ShopSocial.ly:
Congratulations on the launch of ShopSocial.ly and the coverage from . Can you give a brief overview of ShopSocial.ly from your point of view?
We all trust our friends advice much more than what the advertisers tell us. Yet, currently most of our shopping is influenced by the ads. ShopSocially is built on the vision that the influence needs to shift from ads to our circle of trust – i.e. friends.
ShopSocially allows you tap into the collective wisdom of friends to get trusted recommendations. Friends can not only ask questions, they can also share their purchases to get comments and feedback.
The idea of social shopping is not new. In fact, many people in the Pune startup ecosystem will be familiar with the success of Kaboodle which launched in 2005. So how is ShopSocial.ly different?
First a disclosure – Kaboodle CEO happens to be a very good friend and fellow IIT Kanpur Alumnus.
While the original premise behind Kaboodle was similar to ShopSocially, they have really focused more on shopping search rather than creating a network for friends. Recall that at the time Kaboodle started, social networking had not taken roots.
On the ShopSocial.ly about page, I notice that you appear to have used a lot of small Pune companies/freelancers in building your product. I recognize Shashank Deshpande (of Clarice Technologies) who usually does usability, Prakash Thombre (of widemediaguy) who does graphic design, Rohan Dighe (of SocialWebFactory) who does social-media/facebook apps, Mangesh Yadav (of Joomlian) who builds websites, and I’m sure there are others that I do not recognize. As someone interested in the Pune “startup ecosystem”, I’m thrilled at this level of collaboration amongst Pune’s small companies. Would you comment upon how you approached this aspect of building your product, and whether you see this as a continuing/sustainable approach in the future?
There is certainly no dearth of great talent in India – even for the cutting edge web 2.0 technologies. My previous startup, AirTight Networks is also based in Pune and was one of the first product companies born out of India. Just like AirTight, ShopSocially product development has happened completely in Pune. The team has done a phenomenal job. In fact when people visit the site, one of the first question they ask me is who built the site and where did I find these people. They are quite incredulous that we were able to find such talent in India.
So yes, I very much see this as a continuing /sustainable approach going forward.
What do you see as the primary challenge for ShopSocial.ly to tackle now?
The immediate priority is to really understand and analyze user behavior and make necessary changes. If we can delight our users, they will feel compelled to invite their friends and it will go viral.
Your previous company, Airtight Networks, was an enterprise software company, and this one is a consumer web service. Can you talk about the difference in approach required for these two different kinds of companies? What extra efforts does a Pune-based startup need to take to be able to succeed in these two markets?
Enterprise software and consumer web service are two very very different animals. Enterprise products sell on functionality. Usability is important but it is more of a race to build the most number of features. The product comes with a thick user manual and is used by a few people who get special training to use that product.
Consumer web service on the other hand needs to be very intuitive and simple. It is very tempting to add a lot of features and the hard part is to maintain the discipline of keeping it simple.
I would say that building an enterprise product is a little harder especially if your customers are abroad. Unless developers understand the customer mindset, it is hard for them to build the right product. For consumer facing products, it is a bit easier because you can think like a consumer yourself. However, at the same time, consumer facing products require a lot of iterations on the user interface which can be very frustrating.
What are the most common mistakes you see amongst the young entrepreneurs these days?
I think one of the biggest mistake I see is that often they are more focused on perfecting their VC pitch rather than their idea. Their goal is to somehow convince a VC to put some money into the company. This is exactly the wrong approach. First and foremost you need to convince yourself that it is worth spending the next few years underpaid and overworked chasing this idea. Your energy should be focused on researching and refining the idea until you can honestly sell it to yourself. Once you are fully convinced, even if you don’t get VC funding, you may still find the passion and energy to pursue it anyways.
I always tell them to ask a simple question to themselves – is the idea worth failing at? The odds are stacked up against you. 9 out of 10 companies fail. However, even if you fail, you should be able to look back and say it was still worth it.
As indicated in one of the questions to Jai, we at PuneTech absolutely loved the fact that so many different Pune companies have been used by ShopSocial.ly in building their product. We tried to talk to some of them to get a feel for the interesting aspects of working on ShopSocial.ly.
Rohan Dighe, Pune-based founder of SocialWebFactory, who did the tight integration of ShopSocial.ly with facebook, points out that this exercise had some interesting challenges:
We noticed that people end up with two different networks of friends – one on ShopSocial.ly, which is smaller and more focused, and another on Facebook, which is larger and more diffuse. The conversations + comments that happen around any post are very different in these two settings. To ensure a seamless experience, what we now do is pull the entire Facebook discussion around any ShopSocial.ly post, and display it on ShopSocial.ly along with the native comments.
Another great thing about the Facebook integration is that ShopSocial.ly does not have a user registration or user login mechanims. We fully leverage Facebook for this, and thus we are able to get a full profile of any user (from Facebook) without them having to provide any data, and without them having to remember yet another username and password.
Shashank Deshpande of Clarice Technologies who helped ShopSocial.ly on user interaction design & product branding, points out that one of the most difficult things to do in a product like this is to keep it simple:
Shopping and socializing are two activities that we all have been doing for years, and hence we know a lot about them. Due to this, the first instinct would have been to add lots of features related to shopping and lots of features related to socializing to the product. However, doing that results in a product that non-techy consumers find a little confusing and overwhelming. We had to work really hard to reduce the functionality of the product and bring it down to a very small number of actions that are intuitive, and yet powerful enough that encompass the most important aspects of the product. The “Shout” and “Share” actions that you see on ShopSocial.ly are the result of that process.
Visual designers at Clarice Technologies had a challenging task to create product brand that would appeal to the international audience. Choice of product logo, colors & overall visual treatment was critical to make the product stand out from the plethora of consumer portals.
At the end of all these conversations, doubts still remain about what potential is there in this area, and we decided to get an expert opinion.
Basically, Social shopping is not a new concept, and there have been a number of startups in this space, including successful ones. For example, was started 5 years ago, and sold to Hearst corporation in 2007. Luckily for us, one of the co-founders of Kaboodle, Chetan Pungaliya, is now based in Pune. Although Chetan is not connected to ShopSocial.ly in any way, we caught up with Chetan to get his views on this market. Specifically, if social shopping is more than 5 years old, is there still scope for new startups to do interesting things in this space? Chetan thinks there is still a lot of potential:
The existing batch of social shopping startups, of which Kaboodle is one of the most successful, happened in the pre-Facebook era. They have their own social network, and users went there specifically. However, if social shopping can happen in the context of a user’s other social activity, for example, while doing other things on facebook, that can significantly improve the reach. New social shopping sites that nail this can do well. Also, as the internet becomes more entrenched and people start buying more categories online (which were not being bought online before – for example, art), new models of social shopping will emerge. I think, this remains an exciting space to watch.
There you have it – a broad multi-person view of ShopSocial.ly. This is an experimental format for PuneTech, so please let us know what you think of the format in comparison to a more conventional overview/interview.
What: An overview of the opportunities and challenges in the area of conventional energy efficiencies, by Shishir Athale When: Saturday, June 5, 11am Where: Venture Center, NCL Innovation Park, Pashan Road. Map: http://bit.ly/VenCen (To reach Venture Center, go past NCL towards Pashan, pass the cricket ground adjacent to NCL and then you’ll find NCL Innovation Park / Venture Center on the right hand side.) Registration and Fees: This event is free for all to attend. Free seating on First Come, First Seated basis only Further Info: Contact Harshad Nanal (harshadnanal@gmail.com), Anil Paranjape (amparanjape@gmail.com)
The new gee-whiz technologies such as solar, wind, geothermal, biofuels et cetera take all the limelight these days. But the fact remains that they are still a miniscule part of our energy mix and will remain so for the foreseeable future. A far bigger opportunity, however, exists all around us. There is enormous potential for making the conventional energy generation, distribution, storage and utilization much more efficient than what it is.
What is this opportunity? Where is it? How does one find it? How big is it? What can be done about it? How can it be addressed? Does anyone address it today? How do they do it? What qualifications do they need to do it?
We are fortunate to have Mr. Shishir Athale enlighten us on all these questions on June 5th, 11am at the NCL Venture Center (June 5th is also the Environment Day, a fitting coincidence!). Shishir is one of those very few intrepid entrepreneurs, who have the guts to get into this very tough market, where he has been painstaking building his company called Sudnya Industrial Services. Sudnya is an ESCO (Energy Services Company) which identifies energy efficiency improvement opportunities for clients, often putting their own money on the line, getting paid only if those savings materialize (now you know why this business is not for the faint-hearted!) Besides guts, this business also needs a rare mix of capabilities: engineering, project planning, management, finance, marketing all rolled into one. It will be exhilarating walking Shishir’s journey (while safely holding his hand 🙂 on this tough trail.
Before Sudnya, Shishir spent many years at Thermax and other companies, getting trained on many engineering skills in heat and co-generation fields that ultimately culminated into Sudnya. Before Thermax, he managed plants for CPG companies where he often implemented energy saving projects, sometimes achieving 25% energy savings.
Shishir is well recognized as a trainer for energy managers by none other than FICCI. He was on CII’s sub-committees on Cogeneration and Energy End-use Efficiency and on an MNES Committee for evolving a National Policy on Bio-mass Based Cogeneration. He is a qualified Lead Assessor for ISO 9000 certification and has undergone training in India and abroad. He qualified as a Certified Energy Auditor in the first examination conducted by the BEE in 2004.
Shishir is a graduate in Chemical Technology and now resides in Pune.
As always, seating is limited, no reservations and strictly on a first-come, first-seated basis.
About PuneCleanTech
PuneCleanTech is a special interest group of PuneTech focusing on Clean Technologies. It is an awareness, education, and networking platform to showcase Clean Technologies developed and used in and around Pune, one of the largest Industrial hubs in India. The network brings together technology professionals, entrepreneurs, students, policy makers, investors, and citizens interested in Energy Efficiency, Renewable Energy, Waste management, Water Management, and Environmentally-Friendly Design/Development/Delivery Alternatives to Traditional Products and Services. Those interested in this area are urged to join the PuneCleanTech mailing list, Anil Paranjape (amparanjape@gmail.com) with support from PuneTech and NCL Venture Center.
About NCL Venture Center:
Venture Center – a CSIR initiative – is a not-for-profit company hosted by the National Chemical Laboratory, Pune. Venture Center strives to nucleate and nurture technology and knowledge-based enterprises by leveraging the scientific and engineering competencies of the institutions in the Pune region in India. The Venture Center is a technology business incubator specializing in technology enterprises offering products and services exploiting scientific expertise in the areas of materials, chemicals and biological sciences & engineering.
(This is an interview of Dr. Chitra Lele, Chief Scientific Officer of Sciformix Corporation, by Pallavi Kelkar, a Pune based tech entrepreneur, who interviewed Dr. Lele on behalf of PuneTech.)
Dr. Chitra Lele is the Chief Scientific Officer at Sciformix Corp, a startup focusing on providing KPO (knowledge process outsourcing) services to pharmaceutical and bio-tech companies. Chitra has done her PhD in Statistics from Stanford University, and she has more than 15 years of experience in this area.
Before this, she was an Executive Director, at Pfizer Global R&D, where she set up India’s first biometrics center, providing services in clinical data management, statistics, programming and medical writing, and she successfully grew it to a size of over 400 staff. She has also worked as a faculty member at the School of Statistics at the University of Minnesota, and IIT, Bombay. She was instrumental in setting up Academy for Clinical Excellence (ACE) at the Bombay College of Pharmacy (BCP). She is a visiting faculty member at University of Pune, teaching Statistics courses and supervising PhD students. She is one of the founding members of “Indian Association for Statistics in Clinical Trials”.
She is a lady who wants to do quality work, and to make a difference.
Tell us more about Sciformix
My Company is positioned as a KPO and the primary domain is pharma & healthcare. Ours is a data management/analysis/interpretation related company. We work for Global Pharma companies, primarily based in North America, who outsource the work to us. There are four primary areas in which work:
Statistics & programming: Pharmaceutical companies have to conduct clinical trials before they bring new drugs into the market. These experiments / trials have to be designed statistically & analyzed. A lot of statistics & programming is involved in it. This includes complex statistical simulation, modelling and analysis. It involves extensive programming, primarily using the software SAS, which is the most commonly used statistical software in the pharmaceutical industry.
Scientific Writing: We do all kinds of scientific writing that pharma companies need. For example, once a drug is in the market and consumed by a large section of a population, what kinds of adverse reactions are getting reported & what do they mean medically? We summarize that data and submit a safety report. All the pharmacological details of a drug, protocols and study result reports for the trials, medico-marketing literature and much more comes under scientific writing.
Safety Data Management (Pharmacovigilance): There is a toll free number present on package insert of medicines that are sold in the West. There you can report any issues regarding the drug. In the western countries, more so in North America, there is lot of awareness about this. Consumers as well as health care professionals, and pharmacists call that number to report adverse reactions. We run such call centres. There consumers might call to report adverse reactions to the drug, or any other quality issues with the drug, or medical doctors might call to ask if a particular medicine can be given along with other medication that their patients are already taking. We record such data, enter the data in Safety Databases, analyze and interpret it medically (for e.g, we assess if the adverse reaction is medically serious, and if it could be causally related to the drug) and submit reports to regulators around the world, including US FDA.
Regulatory affairs: We primarily provide document authoring and compilation services in the Regulatory Affairs area. For example, if there is a small change in the manufacturing process of the drug, it has to be reported, along with a pharmacological justification that this manufacturing change has no impact on the availability and action of the drug on the body. The report has to be submitted to regulators. When companies want to market their product in different geographies, dossiers have to be written, compiled and submitted as per the country-specific regulations.
Any specific problems you faced while setting up your office in India?
Well, although connectivity & other infrastructure has improved significantly over last few years, (smiles) it’s still not the ideal, optimal scenario. We had some challenges. For example, when we started our office in Mumbai, although we chose a commercial & industrial area in order to have good infrastructure, only one provider was available at that time (3 years back), who could provide connectivity from this location. We had to connect to the client’s domestic office in Mumbai, and the client didn’t want us to use this provider. However, we didn’t have a choice, and had to manage the client’s dissatisfaction. But now other companies are available to provide connectivity from this location.
Another, and a bigger, problem is about availability of skilled resources in the areas that we are focussed on. The entire area of pharmacovigilance was very new in India, and hence people were not aware of it. There are a lot of training institutes who train people in clinical research domain, so we do get people who have some basic awareness. But getting health care professionals to work in this area is not easy. In the west, it is common for certified nurses to work in pharmacovigilance. In India, it is not common for people having a degree in nursing to enter the corporate world. Not many MBBS doctors are willing to get into it. The clients often don’t want doctors with degrees in alternate medicine to do the medical review and analysis of safety data. So, to find the right people is the biggest challenge. And of course, we need to invest a lot in training these individuals once we hire them. The other problem area is statistics and programming. There is a pool of people in India who have a basic degree in statistics or who have done some course or certification in SAS software. But the average quality of these resources is not good, hence it’s difficult to recruit good statisticians and programmers.So we also recruit fresh graduates and train them form scratch.
One of the reasons we have our office in Mumbai is availability of experienced professionals in Mumbai, and we expanded in Pune because we can easily get fresh graduates here.
Do you find any difference in terms of quality of graduate students, between Pune and elsewhere?
Not really. One clear advantage of Pune is that Pune University’s Statistics department is very good. We don’t recruit hundreds of statistics graduates – we just need 1 or 2. We get them easily in Pune.
On a negative side what we have been experiencing is on an average, English language skills are significantly inferior in Pune compared to Mumbai.
In terms of infrastructure, what are the advantages and disadvantages of Pune?
Advantage: In Pune, it is easy to get office space. The scale of the city is such that you can reach anywhere in an hour. This is not the case in Mumbai.
Disadvantage: Every time they dig the road our phone lines are down. This is not the case in Mumbai. And of course, the biggest problem in Pune is the power situation, which is not at all an issue for us, given our office location in Mumbai.
One of the reasons to have an office in Pune is the low expenses. After accounting foreverything, it is much cheaper to operate from n Pune than Mumbai.
Being a woman in a team of men, was there any advantage or disadvantage?
I was in charge of my unit in Pfizer, my previous company. I didn’t find any disadvantage of being a woman at all, although I was the only woman in the senior executive team for quite a long period there. I was respected for my work, my capabilities. Even in my current company, I am the only woman in the senior executive team. Disadvantages, if any, are primarily due to personal biases of one or two individuals, and are not a general issue.
Advantage: In general, there’s a gender difference in terms of the style of management. Women have an advantage in some aspects, but I can’t generalize to say that there’s an advantage to being a woman manager. There are many men who are good managers as well.
There is a general impression that women take their work casually, have you experienced this?
I don’t think so. In fact, 2/3rd of my staff at Pfizer consisted of women, and even at Sciformix, more than half the staff comprises of women. The impression is created, mostly because of family responsibilities. Even today, in general the expectation is that women will take more responsibilities of house and kids than men, even though their husbands try to help. But women are able to deliver things in whatever limited time they have.
Also, there are enough examples of men taking their work casually, especially young graduates.
How do you balance the work-life cycle?
(Laughs…) In terms of work life balance, I don’t think I am doing a good job at all; I know I need to improve on that. I am a workaholic, working for very long hours on weekdays and working on weekends too. When you take an entrepreneurial route, it is even more challenging. There is no limit to how much you want to do & how much you want to grow.
So, what I do is that for 1/2 or 3/4ths of a Saturday or Sunday, I try not to work.
As an entrepreneur, what are the changes you had to make in your personality after starting a business?
Before starting my company, although I was doing a job and my employer was a large company, I was given the responsibility of starting a separate unit for them. I set up the group of 400 people. I had support, but lot of things I had to do myself. So, I had that experience with me, nothing was new for me in this aspect.
I had to change my personality quite a bit to bring in the business. Lot of persistence is required here. If I want to get some work from people then I have to keep following-up, and pushing people, which was new for me. Sometimes, I knew that I am much better than some of the people I am talking to, and I would wonder why do I have to give in to their whims and fancies…but I need the business, and they are in a position of providing me with that business, so I have to do it – this where I had to change myself. All such things require a very different mindset, persistence and aggression. Over the last three years, I think I have developed a good amount of skill of talking to clients. The way I talk now is very different from the way I used to speak before. Trying to market your company, talking about your capabilities now comes spontaneously to me in every conversation I have with the client. But I had to develop this very consciously.
How do you manage your stress? It must have increased compared to before.
Yes, it has increased. I try to manage by doing some exercise every day, which is a good stress buster for me. I have learned playing musical instruments. I do not play currently, but I want to start again – that can also be a stress buster. As I have already told, I try to be stay away from company work for at least half a day every weekend. Also, I have significantly increased the number of movies, plays and concerts that I go to. I catch one of these at least every other weekend. That is the stress buster too.
Did you think of giving up at any point of time for any reason?
Yes, such thoughts do come. When we have to deal with unreasonable customers, it is difficult. But things stabilize after a while. Sometimes, you have a difference of opinion with your peers and you strongly believe you are right, at that time it happens – but there has never been a make or break situation so far. I take it as a probably good learning for the future. The thing is, I look at the bigger picture.
I left my job because I wanted to test my credibility in terms of bringing in business and building an organization, without having a big company’s backing. I also wanted to do something that makes a difference to the environment. I think I have done a reasonably good job in this respect. This experience has given me greater confidence to encounter and mange difficult situations in the future. I believe that every experience, good or bad, teaches you something and makes you a better and a stronger person.
How is your family support system like?
My support system is primarily my husband. Ever since we got married, we have stayed away from each other a lot, in terms of being based in different cities, both in the US and in India. I took up whatever seemed to be the best opportunity at every stage of my career. He always believed that I should do what I think is good for me and has always encouraged me work where I can use my capabilities. Everything that I have been able to do and achieve has been possible because of his strong support & backing.
Was your career planned, I mean had you decided that I will do PhD and be in business after some time?
No, nothing was planned as such. By nature I am not the kind of person who decides what I will do 15 years down the road. At every point of time I did whatever I thought I wanted to do.
The only thing which was planned was my PhD. Nothing else was planned. So, if you ask me, what I will be doing after 3 years then I won’t be able to tell you that.
What are your hobbies?
Nothing unique. I like classical music; I am not practicing it now but I do listen to it, and reading and traveling.
Any guidelines for upcoming entrepreneurs?
I would say 2 things. First & foremost, be very clear about what you fundamentally want to do and achieve through the entrepreneurial venture that you undertake, and second, have the right kind of people with you.
Any regrets looking back & anything that you think of as a turning point?
Looking back, I think that every experience was enriching whether good or bad, so I have no regrets. The turning point for me was, when I decided to go for BSC in mathematics. I was a good student throughout my academic years. So it would have been natural for me to go in for medical or engineering degrees. I thought at that time that I liked Mathematics and Medicine. After the 12th standard, I chose to go in for BSc instead of trying to get into medicine or a field related to medicine I am convinced that it was the right decision. Though my parents were disappointed at that time, they are now happy that I chose this path.
About the Interviewer – Pallavi Kelkar
Pallavi is a co-founder of Krishna Infosoft, a software services company based in Pune. She has 3+ years experience in programming & development, and she works on .NET technologies, PHP etc. Pallavi is involved in design and development of customized desktop and web applications, and enterprise applications. Pallavi is also a co-founder of TechMarathi, a non-profit venture, where you can find information in Marathi for everything related to Tech.
What: MCCIA & KPIT Cummins presents a panel discussion on “From jugaad to systematic innovation” When: Friday 21 May 2010 at 6:00 p.m. Where: Hall no. 6 & 7, A wing-5th floor, MCCIA Trade Tower, ICC Complex, SB Road, Pune Registration and Fees: This event is free for all to attend. However prior confirmation is desired. Mrs. Vinaya Ingale (email : vinayai@mcciapune.com, tel : 25709180) Mrs. Madhura Chipade (email : madhurac@mcciapune.com, tel : 25709213) Mr. S. H. Kopardekar (email : sudhanwak@mcciapune.com, tel : 25709211)
(Note: NCL also has a seminar by Prof. Krishnan on this same topic on 20th May. See the PuneTech calendar for details.)
From Jugaad to Systematic Innovation
Grassroots innovation that adds value for many has emerged as the strongest theme driving innovation initiatives in India. This has resulted in some outstanding examples of frugally engineered products, that impact many people across a wider area. It is indeed a reason to be proud that many of these have been steered from Pune.
To foster the culture of innovation among businesses in Pune, MCCIA the apex trade body in Pune and KPIT Cummins – a leading product engineering and IT consulting company with a strong commitment to innovation have come together to present an exclusive opportunity to meet thought leaders who have played a key role in driving innovation.
MCCIA and KPIT Cummins invite you to a panel discussion ‘From Jugaad to Systematic Innovation’ based on a book by Mr. Rishikesha Krishnan, Professor of Corporate Strategy & Policy and Jamuna Raghavan Chair Professor of Entrepreneurship at the Indian Institute of Management, Bangalore (IIMB). The panel discussion will explore the innovation paradigm in India and its implications.
Speakers at the Panel Discussion are :
Mr. M. S. Unnikrishnan, Managing Director of Thermax Limited
Mr. Shrinivas Sharangpani, former Head of Knowledge Centre, Teardown & Benchmarking Centre and Innovation Centre at Tata Motors.
Mr. Kiran Deshpande, President, Airtight Networks (Winner of the NASSCOM Innovation Award 2009)
Mr. Rishikesh Krishnan, Professor of Coprorate Strategy at IIM Bangalore and author of the book ‘From Jugaad to Systematic Innovation’
Mr. Anup Sable, Senior Vice President, Automotive Engineering, KPIT Cummins
About the Speakers
M S Unnikrishnan
M S Unnikrishnan is the Managing Director of Thermax Limited, the Rs. 3200-crore energy and environment solutions company, headquartered in Pune, India. The company operates in the areas of heating, cooling, power, water and waste management, air pollution control and chemicals. The company has been consistently listed by Forbes as one of Asia’s best under a billion dollar companies. Prior to Thermax he has worked in companies like EID Parry, Terrazzo Inc, U.A.E.He is a Member of the Development Council constituted by the Ministry of Heavy Industries, Government of India, towards creating strategies for the Industrial development of the country. Apart from that he is actively involved with Confederation of Indian Industry (CII) as a National Committee Member for (i) Power and (ii) Capital Goods. He also served as a Member of the special Sub-committee created by the CII for enabling the Civilian Nuclear Agreement between India and USA. He is also co-opted as a Member of the Advisory Committee co-chaired by the Chief Minister of Jammu & Kashmir for creating a 2020 vision and plan for the state. Mr. Unnikrishnan is known for his strategic and human relations skills and is a keen champion of green technologies. He is also an alumnus of Harvard Business School’s Advanced Management Programme.
Shrinivas Sharangpani
Shrinivas is the former Head of Knowledge Centre, Teardown & Benchmarking Centre and Innovation Centre at Tata Motors. An author and researcher, Shrinivas has a patent on process of making mirror like reflective coating on large bodies and has 3 more patents pending. He holds a Bachelor of Engineering degree in Metallurgy and is an expert in the area of Innovation, Benchmarking, Product Development, Value Engineering, Cost Reduction and Creativity. Prior to Tata Motors he has worked with Bajaj Tempo Ltd (now Force Motors).
Kiran Deshpande
Kiran is the President of Airtight Networks, a global leader in wireless intrusion prevention systems, wireless LAN monitoring products and Radio Frequency management. Kiran brings 24 years of management and technology experience in the software industry. At AirTight he oversees sales and operations for the EMEA and Asia Pacific regions. Kiran was formerly the Managing Director and CEO of Mahindra British Telecom (MBT). Kiran grew the company from US $7m in five years achieving over 60% CAGR on revenue and 110% CAGR on net profit. The company became one of the top software services companies from India. Under his leadership Airtight Networks won the NASSCOM India Innovation in the New Technology Advancement category for 2009. Kiran has worked with companies like IMR (later acquired by CGI) and Tata Consultancy Services (TCS). Kiran has a BSEE from Birla Institute of Technology and Science, Pilani, India and MSEE from Indian Institute of Technology, Mumbai. He is a senior member of IEEE.
Rishikesha T. Krishnan
Rishikesha T. Krishnan is a Professor (and currently Area Chairperson) in the Corporate Strategy & Policy Area, & Jamuna Raghavan Chair Professor of Entrepreneurship at the Indian Institute of Management, Bangalore (IIMB), India. His research interests are in the areas of strategy, innovation and competitiveness. Prof. Krishnan holds degrees from IIT Kanpur, Stanford University and the Indian Institute of Management, Ahmedabad. He has been a member of the Confederation of Indian Industry (CII) National Panel on Intellectual Property, R&D, Technology and Innovation; the Advisory Council of CIIâs National Innovation Mission; and on the jury of Nasscom’s innovation awards. He has been a member of government committees to review the performance of the National Innovation Foundation, and to study âThe Future of Aviation and Aeronautics in India.â He has done external reviews of the plan schemes of Indiaâs Department of Scientific & Industrial Research and the Department of Biotechnologyâs SBIRI scheme. Prof. Krishnan is an independent director on the boards of several companies He is a trustee of the Foundation for Excellence India Trust (www.ffe.org). He was the Fall semester 2008 Visiting Scholar at the Center for the Advanced Study of India, University of Pennsylvania. Professor Krishnanâs first book, From Jugaad to Systematic Innovation: The Challenge for India (see http://jugaadtoinnovation.blogspot.com), was published in February 2010.
Anup Sable
Anup is the head of the automotive line of business at KPIT Cummins. With his commitment to innovation in product engineering and solutions delivery he has built strong relations with customers and has been helping them to globalize & standardize their products and operations efficiently. He has been instrumental in creating a robust delivery ecosystem which supports clients in bringing complex technology products and systems faster to markets. Passionate about technology in cars, Anup began his career as a research engineer at the Automotive Research Association in India (ARAI). With over 15 years of experience in the field of automotive electronics, Anup has played a key role in setting up the Automotive Electronics practice at KPIT Cummins. Anup has done his engineering from Government College of Engineering, Pune where he was awarded the Best Outgoing Mechanical Engineer. Anup has authored numerous articles and frequently speaks at national & international forums on automotive technologies and electronics in particular.
What: Pune OpenCoffee Club meeting on how to pitch your startup, by serial entrepreneur Samir Patel. When: Saturday, May 1, 5:30pm Where: e-Zest Office Terrace, 2nd Floor, Anand Nilay Business Center, Near Karve Statue, Karve Road, Kothrud. Map (thanks Hetal) Registration and Fees: This event is free for all to attend. No registration required.
Samir Patel is a New York based serial entrepreneur, who is visiting Pune and we have arranged a talk by him about how to pitch your startup, and why you need to fine-tune your pitch (the investor pitch, the high concept pitch, the elevator pitch). Some of you might remember Samir from a POCC presentation last November.
Samir is the Founder of Prudent.ly, a social marketplace designed for connecting customers with questions to their social network, reviewers and sellers in the context of a question. Earlier, he co-founded SearchForce that helps manage search marketing campaigns in a burgeoning $6 billion yearly market with its algorithmic trading platform. At iPIN, later acquired by Valista for $50+ million, he designed the world’s first open scalable mobile payments platform. Samir also crafted the go-to-market strategy for eBay’s apparel division, which is now a $500 million business unit and growing. He architected efficient systems for Stanford Graduate School of Business in the area of analytics, courseware management and security. Much quoted in CNN, BusinessWeek, Reuters and Mercury News, Samir has a B.S. in Computer Science and an MBA in Brand Marketing from Cornell University.
During his 2009 sabbatical, he walked solo for 1000 kilometers in the wild Himalayas and circumambulated the Narmada river just with two pairs of clothes and little money. He also serves as a volunteer at ManavSadhna and Gramshree at Gandhi Ashram and has started http://www.maareva.org for the long term sustenance of Mother Narmada.
Outline of the Talk
Investors donât invest in businesses. They invest in stories about businesses. If you want to raise money on favorable terms, you need multiple investment offers. How do you get multiple offers? Tell a good story to several investors at the same time. A good story can’t sell a pile of garbage, but it will keep a gem from going unnoticed. You can tell a story in a sentence; you can tell a story in a paragraph; and you can tell a story in a 20-minute pitch. Startups need to do all three.
(In recent years, Pune is emerging as a hub for animation studios. Chetan Deshmukh, who was working in the top animation studios in Hollywood, returned to Pune a few years ago to set up his own studio, Toolbox Studios. PuneTech caught up with him at his lovely office on S.B. Road, which combines the old world charms of a Puneri wada with the latest technologies, in an attempt to provide workplace that inspires creativity. In this interview, we talk to him about what he’s hoping to achieve, and about Pune’s status as an animation hub)
Can you share with us your story, from the time that you landed up picking animation as a career choice, up to now that you’ve founded Toolbox Studios
Well…It all started of way back in 1993, when I was in my 10th standard. For me being in Animation and Visual Effects, credit goes to my Father, Anand Deshmukh, who is FTII Graduate and a film maker for last 20 years. I grew up around shooting, Editing, Dubbing, Music and post production. So the liking towards the industry was inevitable.
I was a decent student in school and as it used to happen that career was pretty much a group decision then – after 10th, Science and Engineering. It was decided – I would doing the same. However, after 2 years at MIT, Polymer Engineering, I was more than sure that the Animation is the career I want to go for. The hobby in earlier years had turned into profession. Without any guidance, I was getting pretty decent at animation and started contributing towards our studio activities.
I will not call myself a perfectionist, but I do believe in doing things in a best way possible. My dream of going to Hollywood to learn was taking shape. I got an admission at a film school at UCLA in 1999. After graduation, I had to work hard to get my foot in the industry. In my tenure of 4 years as a professional Visual effects artist and Animator, I worked at several studios in Hollywood. Chicago, Last Samurai, Daredevil, Shanghai Knights, torque, Timeline and few more are the feature films to my credit.
Hollywood is such place that you never get enough of, ever. I was learning everyday; but at the same time, my desire to start my own studio was growing bigger. Visual Effects and Animation was the topic in India 4-5 years ago and industry was about to take off. With this desire, I decided to come back and started off with my own small animation and visual effects shop called Toolbox Animation Studio.
What exactly does Toolbox studios do, and what are your future plans?
TOOLBOX is a Visual Effects house and Animation Studio, serving the Motion Picture, Animation and Interactive Industry from its home in Pune, India. With Creativity and Technical ability housed together, TOOLBOX offers a ONE-STOP facility for all their Animation and Visual effect needs.
Our work is the story or has to support the story. Sometimes our work is completely invisible and perfectly integrated, and sometimes simply defying reality. We believe in using science to create art which has particular a magic element to it, with certain appeal for both sides of the human brain.
Our Studio’s commitment to researching and mastering the latest digital imaging technologies allow us to create unique and creative visuals that uphold Toolboxâs reputation as cutting edge contributor to Animation, Gaming and Visual Effects Industry in India and Overseas.
We as in Toolbox, have been laying low till date. I have taken my own sweet time to ensure that work environment is right, work standards are at par with the world and we deliver quality on time. Animation and Visual effects is a collaborative business I feel. After 6 feature films to our credit along with several TV Commercials, we are branching out. We are hoping to hold hands with studios in Germany, Sweden, Paris and United Stated.
As far as animation is concerned, we have always imagined ourselves as content creators and not mere service provider. That’s in motion as well.
A company going Public, is a future to aim at.
Recently you acquired the rights to the cartoon character Chintoo. People from Pune or elsewhere in Maharashtra have grown up with Chintoo, but our other readers might not be familiar with the iconic status of Chintoo. Can you give us some idea of why you acquired the rights to Chintoo, and what you plan to do with the Chintoo character?
To me, Animation is just another medium to tell a story. And to do that convincingly, what you need is a very strong content. Along with that, what we look out for while designing or animating a character is that it should be emotionally believable. Only then people can relate and react to it.
Chintoo along with his family and friends certainly has that quality. With the history of last 20 Years, Chintoo has strong base as far as content is concerned. Chintoo is running in Kannada for last 4 years apart from Marathi. It’s been enjoying the same success in Kannada as it did and does in Marathi. That pretty much rules out the language barrier. Chintoo addressed common problems of kids along with parents which happens practically in every home in India. with certain Cultural differences that we have, a small tweak would keep the humor alive I hope.
Likability and emotional quotient are the factors which are way bigger than the language I feel. Also Chintoo does not have a surname. It is a very funny, smart, witty, humorous character which exists in all colors that we have in India. In a nutshell, I see lot of potential for Chintoo in animation.
To begin with, we would be developing 30-second Chintoo animation clips for TV, Mobile and Web. A social community portal along with games and many more interactive experiences is underway for chintoo at www.clubchintoo.com. Work for TV Episodes will start by next year. Final aim would be to produce an Animated feature Film of Chintoo.
In trying to do all that you would like to do here, what are your primary challenges?
It’s been 4 years that I have been back and started off with Toolbox. Awareness for animation has not grown as it should have. To find a talent is a major challenge. Education is absolutely no way near the mark.
Apart from that the Mindset is a huge primary challenge. Mindset of the employees or students and along with that of the investors. People have been looking at animation as an easy career or an opportunity to earn quick buck without much to do for. We might be in for a rude awakening.
I believe you are using a lot of open source tools in your work. Can you give some details of what technologies/software packages you’re working with? And, as far as I understand, you are not a software development shop, and you don’t really have developers. So how are you coping? And is there some way in which the open source community in Pune can help you?
I have been fortunate enough to work at best studios in the world to see, observe, and learn their pipeline closely. I Have been trying to implement the same here in Pune at Toolbox. We do say that technology can never replace craft but the kind of technology which is available today is taking the animation and visual effects to a different orbit all together. We look at software or hardware as a tool to create whatever we imagine.
We are using Side Effect Software’s Houdini, Autodesk Maya, Eyeon’s Digital Fusion as our primary animation and vfx tools. Real flow would be another example which we use for liquid dynamics. C, C ++ would be the initial skillset which is needed. but in recent past most of the above mentioned programs have adopted “Python” as a core scripting language.
We understand the power of using open source programs where we can customize and create our own tools to suit a particular requirement. But not being a software development shop, process becomes a bit tough. We are developing our own skills all the time. We are fortunate enough to have few artists with inclination towards programming, who are getting trained in this domain. But I would rather let them animate, which they are good at. Open Source community can certainly of great help here to find technologists – who are an integral part of any animation and visual effects studio.
In recent years, Pune has emerged as an “animation hub”. Can you give us a feel for why Pune is being called an animation hub, and what advantages Pune has over other places for animation companies.
It’s been more than 3 years that a committee was setup for Animation, Gaming, Visual effects and comics at MCCIA (Mahratta Chamber of Commerce Industries and Agriculture), Pune under the leadership of Commodore Anand Khandekar. He along with committee members have taken great efforts in helping companies to set up their operations in Pune. Big Animation, Ubi Soft, Jump Games are just a few examples. We have been running awareness programs thru seminars for students and professionals. Dialogue has initiated between various studios, which will help create more collaborative productions. This in turn will help create a better content.
For last couple of years, Studios in Pune have grown significantly for Animation, Visual Effects and Gaming, taking Pune to a level where it can be called Hub for Animation. To add to this, Education Institutes have also been mushrooming in the city. DSK’s Supinfocom would be amongst the best. MIT School of Design, Symbiosis media School along with many private Animation Institutes are contributing towards creating our own talent pool.
Another achievement of the committee is the AVGC (Animation, Vfx, Gaming and comics) policy which has been submitted to government of Maharashtra. So the Animation industry will not only enjoy the similar benefits which IT has but will help flourish and attract foreign studios.
Pune advantage: I will quote Commodore Khandekar’s words here which sum it all up:
Art and culture combined with IT is Animation. Pune has all the ingredients.
While Pune is still an emerging animation hub, there is still a lot more that could be done for making it a truly world class destination for animation. What should we, as a community be doing? And are you aware of any such initiatives that are already working towards it?
Absolutely there is lot that can be done. Some initiatives I have already mentioned above which are being carried out thru MCCIA. Funding, Infrastructure, Distribution Network for the Content are some of the issues which needs to be solved. Animation and Gaming SEZ could be another idea.
Awareness programs for students and quality of education is another serious concern. Which has to be fixed ASAP so as to have better resources and for industry to survive as well.
Do you think there is scope for software / IT professionals to consider animation as a career choice? What kinds of opportunities exist in this domain?
As discussed earlier about technologists and their importance in Animation and Visual Effects , IT surely can play major role in Entertainment Business. With Open source Softwares in our arsenal, opportunities are many.
Every Module in the process to create animated content will have opportunities for programming. Lighting, Rendering, Compositing, Rigging to name a few.
Students from BE Computers, BE IT, MCM with some inclination and passion towards creative industry can surely think of Animation industry as another domain to work for.
Pubmatic, whose development team is entirely in Pune, is an Ad Optimization Platform that helps websites increase their ad revenues. We interviewed Mukul Kumar, the Pune-based Co-founder and Vice President of Engineering of Pubmatic to understand better what exactly Pubmatic does, and how it does it.
Click on the “Play” button above to listen to the interview. If you don’t see a play button, or are unable to hear the interview for some reason, click here.
(This is an experiment. Audio interviews are much easier for us to do than full-fledged text interviews. So, if you like this, please let us know, and we can do many more such interviews. If you don’t, then we’ll assume that nobody is interested in listening to audio interviews, and we’ll go back to doing our (few, rare) text interviews. If any reader is willing to spend the time to transcribe (or ever write a text summary) of the interview, please let us know. You can get attribution a link from PuneTech in return for this social service! Thanks.)
About the Interviewee – Mukul Kumar
Mukul Kumar, is a founding engineer and VP of Engineering at Pubmatic. He is based in Pune and responsible for PubMatic’s engineering team. Mukul was previously the Director of Engineering at PANTA Systems, a high performance computing startup. Previous to that he joined Veritas India as the 13th employee and was Director of Engineering for the NetBackup group, one of Veritas’ main products. He has filed for 14 patents in systems software, storage software, and application software and proudly proclaims his love of ? and can recite it to 60 digits. Mukul is a graduate of IIT Kharagpur with a degree in electrical engineering.