Tag Archives: web

Pune Rails Drinkup: Ruby-on-Rails tech talks over (free) drinks

The Pune Rails Meetup Group invites all enthusiasts of Ruby-on-Rails for their second “Drink Up” event. Gautam Rege writes:

This time we have a technical drink-up. We shall have 1 or 2 technical sessions followed by networking.

Thanks to IntelleCap for sponsoring this meetup entirely!

Venue: Boat Club

Agenda: We have 2 technical talks of 45 minutes each.

6pm – 6.45pm: “Rhodes in a Nutshell” by Akshat Paul & Abhishek Nalwaya
7pm – 7.45pm: Talk from IntelleCap (TBD)
7.45pm – 8pm: A short talk from our sponsor – IntelleCap

8pm – onwards: networking! 😉

This event is free and open to all but, there is reserved seating to meet at most 30 people. Please RSVP in advance to avoid organizing constraints. You must register here

DocType HTML5 – Free 1-day conference on html5/css in Pune – Dec 4

DocType HTML5 is a one day conference on HTML5, CSS3 and related technologies. This is a free, technology-focused event aimed at helping folks get started with HTML5 as a rich application platform.

DocType HTML5 will be held in Pune this Saturday, December 4, from 9am to 6pm, at COEP (College of Engineering, Pune).

This is a free event, and anybody can attend. You need to register here

The first edition of DocType HTML5 was in Bangalore on October 9. A full report of that edition is available here. That should give you an idea of what the conference is about. The schedule and list of speakers for the Pune event haven’t yet been finalized, but the talks are likely to be similar. Each edition has a different set of speakers and is customized around the interests of participants. After you register, you will be asked to pick the topics you’re interested in. They will customize the sessions and find subject matter experts based on your choices.

About the Organizers – HasGeek.in

DocType HTML5 is organized by HasGeek, a new initiative focused on creating high quality community-driven technology events.

HasGeek was created by Kiran Jonnalagadda after he realized that technology events “by the community” could be improved significantly if someone else were to take over the job of logistics and of finding sponsorships. That way, the community could focus on the content. This is what HasGeek does. It is a private company that organizes the DocType HTML5 conference in various cities (and will presumably start organizing other tech conferences in the future). The conferences are free for anybody to attend, and HasGeek takes care of the logistics (venue, lunch, tea/coffee, registration) and getting enough sponsorships to pay for all of that.

What I really like about HasGeek is the professional way in which the it appears to be run. Poke around on the HasGeek wiki to understand what I mean. See the detailed updates on the feedback received from previous conferences. Look up the conference router project.

What should you do

If you would like to attend, register here.

If you would like to be a speaker get in touch with Kiran at HasGeek.in.

Free Web Development Training for Freshers from Ozran Academy Pune

(This information is mostly taken from the website of Ozran Academy. Although we at PuneTech don’t really know anybody at Ozran personally, but the courses look interesting enough, and it appears that they could be useful to many freshers, and best of all it’s free. We’re publishing this information in the hope that students find it useful.)

Orzan Academy Logo
Ozran Academy is a web development company that is offering five courses to freshers in IT/Arts/Maths for free. Click on the logo to see their website.

Ozran is a small Dutch company that has a development center in Pune. They are providing five free courses targeted towards freshers in IT, Arts or Maths, with the intention of developing skills that industry is interested in and identifying talented individuals. Each course consists of 6 evening classes (2-1/2 hours each) and one exam on a Saturday afternoon. The whole thing is free, and a certificate is given to each participant who attends all classes, and passes the exam. Talented participants who demonstrate the ability to quickly learn and apply the concepts taught in the Ozran Academy courses may be offered a paid traineeship or job.

The five courses being offered this year are:

  • For HTML coders – Advanced HTML/CSS techniques and concepts, includes a primer in HTML5
  • For Programmers – Adobe ColdFusion for rapid construction of dynamic web applications
  • For Artists and Graphic Designers – Web Design European style
  • For Number Crunchers and Marketing Geniuses – Optimizing website conversion with marketing and analytics
  • For Artistic Programmers and Programming Designers – Replacing Flash with the jQuery JavaScript library

There are different cut-off dates for applications, and for the start of the actual course, and unfortunately, we believe one of the courses is already over. But check the Ozran Academy Page for full details of the courses.

The Rise and Fall of Google Wave

(In this guest post, Markus Hegi, partially-Pune-based CEO of partially-Pune-based company Colayer, laments the death of Google Wave, and points out that the concept behind the Wave is right. Google should have re-launched a new, improved Wave, he feels, because the world does need a paradigm shift in business communications. This article is a shortened & modified version of a post published on ex.colayer.com)

Google Wave
Google's revolutionary new communication and collaboration platform Wave is dead. Did it deserve to die? Markus Hegi thinks not. He believes that sooner or later, the world needs a Wave like system. Image via Wikipedia

3 days ago, Google announced that it would stop the development of Wave and would stop supporting it by the end of the year. Even though the buzz about Wave and the (visible) progress of Wave was low for the last few months, the shut down is surprising: I would have expected a re-launch, a change of the architecture, integration with gmail – anything, but not a complete halt – The concept behind Wave is right and ahead of its time – and Google could have been a leading player in this space!

When I looked at Wave for the first time right after the announcement one year ago, it struck me, how similar the concepts were to what we were working for years with Colayer. I started Colayer in 99 – suffering myself the mess of email communication. As a travelling business consultant I was convinced, that this can not be the way we will communicate in future! This is fundamentally wrong! – I mean: the basic idea of SENDING information on the web is wrong! (You GO TO and ARE ON Facebook, twitter, yahoo – you don’t ‘download’ it.) Google Wave addresses exactly these same issues.

We were excited to see, what approach Google would take to implement the new paradigm of online communication – But also realized quickly, that this product in this stage would not be usable for 3 main reasons:

  1. The Technical Architecture was too heavy and complex
  2. The Operability – The way to operate the tool was limiting
  3. The Notification – the way the users would be notified about updates in their many waves.

If you would use this product in a real world scenario with heavy communication, it would not work! – But Wave was at its very start. We thought Google would quickly realize the problems and implement solutions for it – and with their market power, Google would be able to initiate the paradigm shift in online communication.

But after the Wave launch, it seemed that innovation stopped. Yes, there was development, improvements & many extensions were released. But the above 3 problems were not addressed. They couldn’t be solved through improvements or extensions, but needed fundamental shifts in the product design – which never happened. And as many users seemed to loose patience too, Google pulled the plug for poor user adoption after only one year.

What went wrong? – Gartner has a valid point: “Startup innovation” has simply no place in a large enterprise software company. Well, this is not exactly what Gartner writes, but this is essentially the meaning: Either you are in the business of breaking & paradigm shifting innovation (Startups), or you are serving a large base of enterprise customers – Both together is almost impossible, because there is no breaking innovation, without messing up with your customers. After Wave was launched, even though it was still tagged as ‘beta’, the team could not just say to its 100’000 users: “you know, we just realized that the architecture has a fundamental problem – lets start it all over again …!” – which we, in a small company did several times …

Maybe another problem of Wave was, that Google choose the wrong market: Wave was intended for the broad consumer market, as well as for enterprises – But the paradigm shift happens elsewhere first: If you observe today’s kids and young nerds, you can imagine, how the next generation of businesses will use online communication: Email for them is ‘lame’ and just used for communication with outsiders, older people and the ‘conservative’ business world. Why would you need email anyway in a world of Facebook & Foursquare?

After 10 years, we are still in the beginning of the massive paradigm shift of online communication. I am eager to see, who will join the journey next!

About Google Wave

Wave is a web application for real-time communication and collaboration.

(See one of the most popular videos explaining the basic concepts of Wave)

Announced in May 2009, Wave attracted a lot of attention for a couple of months. The project was stopped by Google after just a little more than one year for poor user adoption.

About the author – Markus Hegi

Markus Hegi founded Metalayer (now renamed to Colayer) 10 years ago. The Colayer platform is a software technology to create collaborative web sites.

Colayer is a Swiss-Indian company with headquarters in Zurich, Switzerland and development center in Pune, India. Markus ‘commutes’ since 10 years between Zurich and Pune and spends almost half of his time here in Pune. See his linked-in profile, or follow him on twitter.

About Colayer vs Google Wave:

See an overview of articles about Colayer vs Google Wave on colayer.com.

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Mentor India internship for tech students: entrance exam on 4th July

For the last few years, Pune startup KQ Infotech has been running Mentor India, an year-long, free, internship program for technology students, aimed at giving students a very strong base in systems programming, web development, or web design and animation.

The next batch of Mentor India is starting in July, and the entrance exam is on 4th July. Interested students may register here

Click on this icon to see all PuneTech articles related to tech education in Pune
Click on this icon to see all PuneTech articles related to tech education in Pune

From Mentor India’s webpage:

Mentor India is a fusion of the cultural heritage of the ancient Gurukul system with modern methods of teaching and learning. This unique concept emphasizes experiential learning by the Shishya with the Guru skillfully facilitating it. Thus, students of this program would be paying from the day one but in the form of their contribution on live projects.

Being a Software Development & Consulting firm Knowledge Quest Infotech has a strong background of technology, thus enabling students in cultivating their technical roots.

Here are highlights of the program from the KQ InfoTech website:

  1. Mentor India Program ensures that the students learn and earn with upcoming technology
  2. Students don’t need to pay any fees and their training is paid by work on live projects
  3. Students can start earning within 6 months of their program based on performance
  4. Exposure to live projects along one year work experience
  5. Placement opportunity with KQ Infotech and other technology companies
  6. Course completion certification

Any student with one of these degrees is eligible: MCA,MSc CS/IT/Tech,MCM,BE/BTech. Candidates will be selected on the basis of a written technical and aptitude written test, followed by a technical and personal interview.

Syllabus for technical test contains

  • C Programming Language
  • Data Structure and Algorithms
  • Operating systems
  • Quantitative & Analytical Reasoning

Apply here

Safe Surfing, Safe Parenting: Security Awareness lecture by Rohit Srivastwa – 26 June

What: CSI Pune workshop on ‘Safe Surfing, Safe Parenting’ by Rohit Srivastwa
When: Saturday, 26th June, 3pm-6pm
Where: K.B. Joshi Hall, Cummins College of Engineering, Karve Nagar, Pune.
Registration and Fees: This event is free for all. Register here

Click on the logo to see all PuneTech posts about CSI Pune
Computer Society of India, Pune Chapter, is one of the oldest technology user groups that is still active. Click on the logo to see all PuneTech posts about CSI Pune

Safe Surfing, Safe Parenting

This workshop by security evangelist Rohit Srivastwa aims:

  • Create awareness among the society at large about the social threats hidden in uncontrolled access to internet
  • show how parents can inculcate safe internet habits in their children and how they can monitor for any unwanted activities by children.
  • show children as to how they should refrain from the internet sites which are tempting but not safe for their age / level of knowledge.

This event is sponsored by Symantec Corporation.

Update:
The slides used by Rohit are now available online:

Click here if you don’t see any slides above.

About the Speaker – Rohit Srivastwa

Rohit is a well known security evangelist, having an expertise in hacking, cyber crime investigation and IT infrastructure management.

He is actively involved in advising and assisting several military agencies, law enforcement personnel, media, corporate and Government bodies. He provides coaching and training to the Police department of Pune, Mauritius and Malaysia on the related subjects. He is also a visiting faculty at Asian School of Cyber Laws, Symbiosis and many other institutes.

Rohit is also the founder of ClubHack, a community to provide a platform to the security experts across the globe to come together, and to spread security awareness amongst laypeople.

Apart from ClubHack Rohit has been involved in many large scale projects in the field of IT infrastructure management & security. In his last assignment Rohit was Director Technology at Commonwealth Youth Games (2008) where he headed the technology division and delivered the complete technology of games. After that he was Director Technology and Network Operations for Commonwealth Games Delhi (2010).

ShopSocial.ly – A Pune-based startup that marries Facebook to shopping

ShopSocial.ly is a Pune-based startup that launched a couple of weeks back and immediately got coverage from both TechCrunch and GigaOm – which is a major achievement for any startup.

To give PuneTech readers some insights into what it takes to build and launch a startup like this out of Pune, we talked to a bunch of people associated with ShopSocial.ly.

ShopSocial.ly is a Pune-based social shopping startup. We talk to a number of Pune-based companies that worked on the product.
ShopSocial.ly is a Pune-based social shopping startup. We talk to a number of Pune-based companies that worked on the product.

First, here is a short interview with Jai Rawat, CEO of ShopSocial.ly:

Congratulations on the launch of ShopSocial.ly and the coverage from . Can you give a brief overview of ShopSocial.ly from your point of view?

We all trust our friends advice much more than what the advertisers tell us. Yet, currently most of our shopping is influenced by the ads. ShopSocially is built on the vision that the influence needs to shift from ads to our circle of trust – i.e. friends.

ShopSocially allows you tap into the collective wisdom of friends to get trusted recommendations. Friends can not only ask questions, they can also share their purchases to get comments and feedback.

The idea of social shopping is not new. In fact, many people in the Pune startup ecosystem will be familiar with the success of Kaboodle which launched in 2005. So how is ShopSocial.ly different?

First a disclosure – Kaboodle CEO happens to be a very good friend and fellow IIT Kanpur Alumnus.

While the original premise behind Kaboodle was similar to ShopSocially, they have really focused more on shopping search rather than creating a network for friends. Recall that at the time Kaboodle started, social networking had not taken roots.

On the ShopSocial.ly about page, I notice that you appear to have used a lot of small Pune companies/freelancers in building your product. I recognize Shashank Deshpande (of Clarice Technologies) who usually does usability, Prakash Thombre (of widemediaguy) who does graphic design, Rohan Dighe (of SocialWebFactory) who does social-media/facebook apps, Mangesh Yadav (of Joomlian) who builds websites, and I’m sure there are others that I do not recognize. As someone interested in the Pune “startup ecosystem”, I’m thrilled at this level of collaboration amongst Pune’s small companies. Would you comment upon how you approached this aspect of building your product, and whether you see this as a continuing/sustainable approach in the future?

There is certainly no dearth of great talent in India – even for the cutting edge web 2.0 technologies. My previous startup, AirTight Networks is also based in Pune and was one of the first product companies born out of India. Just like AirTight, ShopSocially product development has happened completely in Pune. The team has done a phenomenal job. In fact when people visit the site, one of the first question they ask me is who built the site and where did I find these people. They are quite incredulous that we were able to find such talent in India.

So yes, I very much see this as a continuing /sustainable approach going forward.

What do you see as the primary challenge for ShopSocial.ly to tackle now?

The immediate priority is to really understand and analyze user behavior and make necessary changes. If we can delight our users, they will feel compelled to invite their friends and it will go viral.

Your previous company, Airtight Networks, was an enterprise software company, and this one is a consumer web service. Can you talk about the difference in approach required for these two different kinds of companies? What extra efforts does a Pune-based startup need to take to be able to succeed in these two markets?

Enterprise software and consumer web service are two very very different animals. Enterprise products sell on functionality. Usability is important but it is more of a race to build the most number of features. The product comes with a thick user manual and is used by a few people who get special training to use that product.

Consumer web service on the other hand needs to be very intuitive and simple. It is very tempting to add a lot of features and the hard part is to maintain the discipline of keeping it simple.

I would say that building an enterprise product is a little harder especially if your customers are abroad. Unless developers understand the customer mindset, it is hard for them to build the right product. For consumer facing products, it is a bit easier because you can think like a consumer yourself. However, at the same time, consumer facing products require a lot of iterations on the user interface which can be very frustrating.

What are the most common mistakes you see amongst the young entrepreneurs these days?

I think one of the biggest mistake I see is that often they are more focused on perfecting their VC pitch rather than their idea. Their goal is to somehow convince a VC to put some money into the company. This is exactly the wrong approach. First and foremost you need to convince yourself that it is worth spending the next few years underpaid and overworked chasing this idea. Your energy should be focused on researching and refining the idea until you can honestly sell it to yourself. Once you are fully convinced, even if you don’t get VC funding, you may still find the passion and energy to pursue it anyways.

I always tell them to ask a simple question to themselves – is the idea worth failing at? The odds are stacked up against you. 9 out of 10 companies fail. However, even if you fail, you should be able to look back and say it was still worth it.

As indicated in one of the questions to Jai, we at PuneTech absolutely loved the fact that so many different Pune companies have been used by ShopSocial.ly in building their product. We tried to talk to some of them to get a feel for the interesting aspects of working on ShopSocial.ly.

Rohan Dighe, Pune-based founder of SocialWebFactory, who did the tight integration of ShopSocial.ly with facebook, points out that this exercise had some interesting challenges:

We noticed that people end up with two different networks of friends – one on ShopSocial.ly, which is smaller and more focused, and another on Facebook, which is larger and more diffuse. The conversations + comments that happen around any post are very different in these two settings. To ensure a seamless experience, what we now do is pull the entire Facebook discussion around any ShopSocial.ly post, and display it on ShopSocial.ly along with the native comments.

Another great thing about the Facebook integration is that ShopSocial.ly does not have a user registration or user login mechanims. We fully leverage Facebook for this, and thus we are able to get a full profile of any user (from Facebook) without them having to provide any data, and without them having to remember yet another username and password.

Shashank Deshpande of Clarice Technologies who helped ShopSocial.ly on user interaction design & product branding, points out that one of the most difficult things to do in a product like this is to keep it simple:

Shopping and socializing are two activities that we all have been doing for years, and hence we know a lot about them. Due to this, the first instinct would have been to add lots of features related to shopping and lots of features related to socializing to the product. However, doing that results in a product that non-techy consumers find a little confusing and overwhelming. We had to work really hard to reduce the functionality of the product and bring it down to a very small number of actions that are intuitive, and yet powerful enough that encompass the most important aspects of the product. The “Shout” and “Share” actions that you see on ShopSocial.ly are the result of that process.

Visual designers at Clarice Technologies had a challenging task to create product brand that would appeal to the international audience. Choice of product logo, colors & overall visual treatment was critical to make the product stand out from the plethora of consumer portals.

At the end of all these conversations, doubts still remain about what potential is there in this area, and we decided to get an expert opinion.

Basically, Social shopping is not a new concept, and there have been a number of startups in this space, including successful ones. For example, was started 5 years ago, and sold to Hearst corporation in 2007. Luckily for us, one of the co-founders of Kaboodle, Chetan Pungaliya, is now based in Pune. Although Chetan is not connected to ShopSocial.ly in any way, we caught up with Chetan to get his views on this market. Specifically, if social shopping is more than 5 years old, is there still scope for new startups to do interesting things in this space? Chetan thinks there is still a lot of potential:

The existing batch of social shopping startups, of which Kaboodle is one of the most successful, happened in the pre-Facebook era. They have their own social network, and users went there specifically. However, if social shopping can happen in the context of a user’s other social activity, for example, while doing other things on facebook, that can significantly improve the reach. New social shopping sites that nail this can do well. Also, as the internet becomes more entrenched and people start buying more categories online (which were not being bought online before – for example, art), new models of social shopping will emerge. I think, this remains an exciting space to watch.

There you have it – a broad multi-person view of ShopSocial.ly. This is an experimental format for PuneTech, so please let us know what you think of the format in comparison to a more conventional overview/interview.

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Overview of HTML5: CSI Pune Lecture – May 31

What: CSI Pune lecture on HTML5 by Swarraj Kulkarni, Principal Architect, Cognizant, Pune.
When: Monday May 31, 2010, 6pm-7:30pm
Where: 1st Floor Lecture Hall, I2IT (International Institute of Information Technology), Hinjewadi
Registration and Fees: Free for CSI members and students, Rs 100 for others. Register here and pay on the spot.

Click on the logo to see all PuneTech posts about CSI Pune
Click on the logo to see all PuneTech posts about CSI Pune

HTML5

HTML5 is the next generation of HTML, to reduce the need for proprietary plug-in based Rich Internet Application (RIA) development technologies such as Adobe Flash, Silverlight, JavaFx, etc. The new version will have capabilities of HTML v4.0 plus additional features like DOM management, offline storage database, document editing, drag-drop, etc. This talk will be focused on salient features of HTML5 and how it will influence the next generation RIA development process.

This lecture is useful for all IT professionals and students especially for those, who are seeking to have deep penetration in web and internet related activities in years to come. HTML 5 is probably going to be tomorrow’s mainstream platform for web development – so this lecture is surely going to be an eye opener!

About the Speaker – Swarraj Kulkarni

Swarraj has more than 17 years of experience in the IT industry. At Cognizant, he is working as a Principal Architect for BFS-Technology Consulting Group. BFS (Banking & Financial Services) is at the centre of any activity whether it is a commercial or manufacturing. BFS has a very vast array of direct activities and derived activities. Multiple technologies get involved in these services. Being an Enterprise Architect, he focuses on multiple technologies, architecture patterns and enterprise adoption of upcoming technologies including Web 2.0, SOA, etc.

He has been closely following Web 2.0 in general and its adoption in enterprises to solve business problems.

Interview with Nitin Sonawane – co-founder of Tap ‘n Tap

(Last month, Tap ‘n Tap, a Boston based startup that has a development center in Pune, and which aims to “bring multiple iPad competitors to the market”, announced that it has raised $2.25 million in Series A funding led by New Atlantic Ventures. PuneTech interviewed Nitin Sonawane, co-founder of Tap ‘n Tap, and an ex-Pune-Nashik-ite, who is currently visiting Pune.

For more background on Tap ‘n Tap, see this MIT Tech Review article and this this detailed profile from MassHighTech.com

Disclaimer: Navin is a consultant for Tap ‘n Tap, and hence the PuneTech blog never covered Tap ‘n Tap, in keeping with PuneTech’s editorial policy. However, a Series A funding round is a rare and significant enough occurrence, that we felt justified in post.)

Nitin, congratulations on getting funded. Can you give us an overview of what Tap ‘n Tap does?

Nitin Sonawane is a co-founder of Tap n Tap. Having worked in Pune for a while before moving to the US, he knows from personal experience that Pune has lots of high quality talent available.
Nitin Sonawane is a co-founder of Tap 'n Tap. Having worked in Pune for a while before moving to the US, he knows from personal experience that Pune has lots of high quality talent available.

Tap ‘n Tap is a software and user experience design company. We are building a complete OS for Web connected Tablet devices. Tap ‘n Tap was founded almost two years ago, long before Tablet’s were cool. We envisioned a category of handheld touchscreen devices to conveniently enjoy best of the web at home.

Today people connect to the internet primarily through PCs and smartphones. PCs, while powerful, are not always-on and nearby where people spend time at home. Smartphones, while great on the go, have small displays that limit website viewing. Tablets fill in this gap in our enjoyment of the web at home.

Tablets can be permanently kept in high-traffic areas of the home on the wall or tabletop, and will be always-on while docked. The devices can also be removed from their dock and used in handheld mode at the kitchen table, on the sofa, in your bed, or anywhere in the home.
We believe these devices will become part of the daily life of a family and shared by everyone.

So your product is actually a handheld device targeting family audience for home use. Are you a hardware or a software company, or both?

Tap n Tap is building a full software stack for bringing touch based Home Internet Devices to the market.
Tap 'n Tap, which recently raised $2.25 million, is building a full software stack for bringing touch based "Home Internet Devices" to the market, with the help of their development team in Pune

Good question. We are actually a software and user experience design company. On a Tablet device a great user experience is critical. Now while the UI is what the user sees, behind it needs to be extremely well engineered software.

So Software and User Experience is our core competence. We are partnering with multiple hardware manufacturers, including OEMs, to bring our software solution on their devices.

I believe you’ve been working on this for a while now – before Apple announced the iPad. How does Apple’s entry into this market, and and apparent success of the iPad affect it?

We see the iPad as a very positive development for us. Apple has now established that there is a market for Tablets, and lots of other large players want to follow. We believe we are in a unique position to help them get to the market fast with a high quality product that will be needed to be able to compete effectively.

Apple is a large company which would have put in tons of resources to come up with its offering. How does a small company like yours match up to it?

Our software stack is based on the Android framework. So we are leveraging the work that Google and other open source developers have done for Smartphones. This allows our team to focus on what we really want to focus on – which is to build a really compelling and “wow!” Tablets . While we focus on the core of the Tablet product, Android also allows us to bring great third party applications written for Android smartphones to the Tablet world

If that is the case, what is the barrier to entry for any small company to come up with a similar offering?

History has repeatedly proved that building a really compelling and “wow!” product is very difficult. It cannot be done by just throwing a bunch of developers at it. What is needed is an intersection of top quality design and some really challenging technical problem solving to implement that design. Designing a great user experience requires some very smart usability people, and is something that developers, or “average” “ui designers” cannot really do; and implementing it to perfection requires very talented engineers, and is something that average engineers fail at. What happens when the design calls for capabilities that don’t really exist in the underlying software platform? What happens if a particular feature runs a little too slowly on the given hardware? An average-to-good developer will tweak the design to fit within the limitations of the software/hardware, and in the process killing the user experience without even realizing it. A great engineer will go to great lengths to make it happen without compromising the integrity of the design.

And you think that kind of talent is available in Pune?

Absolutely! Pune definitely has both, the design talent pool and the developer talent pool that can build a product on par with the best in the world. We have already formed the seeding team of both types of people and are actively looking at adding to it.

The process of setting up such a team has been both challenging and fulfilling. Our selection criteria went beyond the traditional ones of experience and software skills. We hired people with the ability to simplify complexity, very good problem solving skills and the ability to come up with multiple solutions to difficult problems and select the one that will appeal to users. Needless to say, they also looked for the ability to work under pressure that start-ups demand. We continue to look for the right talent to add to this strong team.

Why did you pick Pune? How did you go about it?

Pune has long been a high-tech center with a lot of world class colleges in the vicinity. There is high quality talent available and I happen to know this first hand :-).

We decided that for ramping up quickly, instead of starting from scratch, we would be better off partnering with some startup in Pune who could help us build our team. We picked Clarice Technologies because it had a very strong background in both core software technology, as well as usability and user interaction design – a combination that is not only difficult to find, but also absolutely essential to the success of Tap ‘n Tap.

The team in Pune is integrated with the team in Boston, we’re involved in all the hiring decisions, and as far as we are concerned, every member of the team is a Tap ‘n Tap employee.

Also, we are not viewing the India team as a source of cheap labour for low-end work. We want to tap the Pune talent pool and are willing to pay for it. The team here has the entire responsibility for a bunch of modules of the software stack. This includes everything, right from conceptualization of that the requirements for the module would be, to architecture, design and implementation. If you take a look at some of the things our team here has done, you’d think it came from Google or Apple. Their work so far is really world class and we expect that to continue and grow.

Interview with Mukul Kumar, Co-founder & VP at Pubmatic

Yesterday, Pubmatic.com announced that it had raised $7.5 million in funding from Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners. This is the third round of funding, and in all they have raised $18 million.

Pubmatic, whose development team is entirely in Pune, is an Ad Optimization Platform that helps websites increase their ad revenues. We interviewed Mukul Kumar, the Pune-based Co-founder and Vice President of Engineering of Pubmatic to understand better what exactly Pubmatic does, and how it does it.

[audio:http://www.archive.org/download/PunetechInterviewsMukulKumarOfPubmatic/p1.mp3]

Click on the “Play” button above to listen to the interview. If you don’t see a play button, or are unable to hear the interview for some reason, click here.

(This is an experiment. Audio interviews are much easier for us to do than full-fledged text interviews. So, if you like this, please let us know, and we can do many more such interviews. If you don’t, then we’ll assume that nobody is interested in listening to audio interviews, and we’ll go back to doing our (few, rare) text interviews. If any reader is willing to spend the time to transcribe (or ever write a text summary) of the interview, please let us know. You can get attribution a link from PuneTech in return for this social service! Thanks.)

Mukul Kumar is VP Engineering at Pubmatic. Search PuneTech archives for more interesting articles about and by Mukul
Mukul Kumar is VP Engineering at Pubmatic. Search PuneTech archives for more interesting articles about and by Mukul

About the Interviewee – Mukul Kumar

Mukul Kumar, is a founding engineer and VP of Engineering at Pubmatic. He is based in Pune and responsible for PubMatic’s engineering team. Mukul was previously the Director of Engineering at PANTA Systems, a high performance computing startup. Previous to that he joined Veritas India as the 13th employee and was Director of Engineering for the NetBackup group, one of Veritas’ main products. He has filed for 14 patents in systems software, storage software, and application software and proudly proclaims his love of ? and can recite it to 60 digits. Mukul is a graduate of IIT Kharagpur with a degree in electrical engineering.

Mukul blogs at http://mukulblog.blogspot.com/

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