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RuralRelations.com – harnessing IT to help villages

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Gandhiji once said India lives in her villages. The current times see a march towards converting the villages into industry land rather than sustaining the essence of villages with new technology. Pune based Pradeep Lokhande, who himself hails from Wai village (Satara), decided to dream big and reach out to the villages to realise his dreams. The result, Rural Relations, is an organisation that harnesses IT to develop villages.

Lokhande went about the basics alongs the lines of the Mahatma again:

“I embarked on a journey of discovery, to find out what constitutes the real India. Though I myself hail from a village, I knew that deep down there’s more to life than what I had seen or lived myself. I wanted to know the essence of the various traditions, cultures and soak in its thinking. It was a journey of 40,000 villages of which I have personally visited 4000, across the country. I tried to understand rural India’s administration methodologies, markets or the bazaar-haat systems and the process of the education system. In the process of my journey, I established direct contact with opinion makers in villages and started recording obscure details of the local economy. And in 1996, I made my first customers, Tata Tea and Parle to delve in the data that I had collected. Since then there has been no turning back.”

After that, Lokhande decided to take the computer revolution to the villages. The intention was not to make computer literates of people but at least to get them to touch, feel and try computers. So he began to install used computers in villages, particularly in secondary schools, where the interest and curiosity levels were very high. When he personally could not find the means and finance to provide infrastructure, he appealed to individuals, organizations and corporates to contribute used machines. Today he has been instrumental in installing 600 computers across 540 villages.

What I found most interesting in Lokhande’s philosophy was the concept of the Non-resident Villager, which he has turned into a movement to raise ideas, funds and hands for development. The idea is to get people from cities to adopt a village (typically a village that they have some past connection to), and use this network of NRVs to help the villages. “Each one of us is an NRV, for our roots do, in some way, come from the villages. So as an NRV, we can always reach out, support and contribute something to the development of rural India.” says Lokhande and it rings really true. This is a concept which is in tune with the concept of the NRI and offers a person a chance to lend a helping hand to what once gave him a life, if not in this generation, then to the generations before that. Roots matter, in India at least.

Those interested in participating in the NRV scheme can get in touch at nrv@ruralrelations.com.

Lokhande has more active concepts in execution under Rural Relations. Take a look at his next concept, Village Developers, these are over 300 trained local village youths across 9 states and most of them are connected with mobile phones and emails to facilitate all ground activities.

Or the concept of rural marketing he employs called The Rural Barometer, which is ‘experience backed by cutting-edge technology’; live, dynamic, and regular information, by region and by state, which is subscription-based to help understand the villager like never before, gain valuable insights, learn about competition, distribution and empowers one to forecast trends. Large multinationals like Hindustan Lever, Reuters, and even Microsoft have used Rural Relations’ expertise in this area.

Then there is the library movement, the Gyan-Key, which makes a library in every rural secondary school a reality. It is a unique concept – a library of the students, for the students and by the students. The library will be run by one of the girls (Gyan-Key monitor) from that village studying in class VI. Each library to start with will have minimum 150-200 books in that local language covering various subjects. To instil a sense of ownership, students will be encouraged to donate books, (regardless of their value) for ‘their’ library on their birthday, creating a feeling of belonging. The Rural Talent division is a talent bank endeavour for the villages under the umbrella.

Lokhande himself is “from very humble background” he claims and has done his graduation B.Com externally and admits to have “taken a less travelled path”. His proportions for investment of time and money are as clear as his concepts for development, “After 2000, I have been investing 40% for business, 40% for professional social activity & 20% for teaching”

I had a curiosity to find what he considered the greatest achievement ever since Lokhande started Rural Relations? To be sure, he has a clear and ready answer to that too. “In professional achievement, it’s a case study on rural relations in Philip Kotler’s book and in personal & social achievement – I have more than 6,00,000 letters from villagers & the satisfaction I see in the eyes of the students from rural areas.”

He has a team in place to handle the essentials, 13 people in office staff & 31
associates as village developers.

So Lokhande, where do you see yourself five years down the lane?

“Our goal for the next 5 years is to reach to all feeder villages of India, create 5,000 videos of changing villages & minimum 10,000 Gyan-Key libraries”

Ambitious? Not at all, if there is a will, there is not just one way, but many.

“Pune Tech Industry’s 40% decline” was an April Fools Day Prank

Featured, Pune City, , , ,

Earlier today, we published an article saying Pune’s Tech Industry to decline 40% by 2020, Negligible startup activity – Vivek Wadhwa. As many of you guessed (and, hilariously, some of you did not) this article was an April Fools day prank.

An April Fool prank post is a tradition here at PuneTech. This year, Hetal Rach suggested the idea that a prank involving an article written by Vivek Wadhwa would be a good idea. Based on this, we made up the whole article, all the statistics and graphs, and all the expert comments too.

We would like to apologize to Vivek Wadhwa for misusing his name like this. We did not contact him before publishing the article, so obviously did not have his permission to do so. We were not even expecting to be noticed by Vivek, so imagine our shock when the first comment on the article was by Vivek himself, pointing out that:

I have no idea why my name is being used here and is linked to my website. I have performed no such research and don’t believe that the metrics used here are valid.

We held the comment in moderation (so as not to give the joke away), and quickly contacted him over email to explain the situation. We are very thankful to Vivek for taking the whole thing with a sporting spirit.

Just so that it is clear to everybody, Pune’s IT industry is NOT going to decline. I’m sure it will see phenomenal growth. As Vivek Wadhwa himself said in his comment:

Pune may not be able to grow at its current rates, but I know of no reason why it should decline. To the contrary, it has built a stable of experienced engineers that are likely to want to start companies. They will boost entrepreneurship in the region.

Amen.

I’m sure entrepreneurship in Pune is flourishing and will scale newer heights.

More clarifications:

  • All of the “expert comments” in the “Reactions in Pune” section were made up by us.
  • Santosh Dawara is not joining Infosys (as far as we know)
  • Arun Prabhudesai is indeed focusing on the education sector as part of My Open Campus, but has no intentions of introducing Java in primary education, and certainly does not want to upset the powerful Geography lobby.
  • MrShri does want you to come to FourSquare Day Pune 2011 and find out for yourself.
  • Sahil Khan would really like you to visit yolkshire and eat a silky omelette
  • And I haven’t really checked, but I am certain that Rohan Dighe would heartily agree with his own advice that one should drink beer, write code, and let other people worry about the future.

This time though, most people figured out that it was a prank, and hence there are very few real bakras in the comments section. However, many people who figured it out, used the comments section to unleash their creativity, so it is well worth a read.

Also check out our April Fools Day pranks from previous years.

Update: Vivek Wadhwa left a detailed comment on this post, which we’re including in the post here for wider visibility:

Navin, there is no reason why Pune can’t become a center for entrepreneurship–build it’s own version of Silicon Valley. All of the ingredients are there. There is a highly skilled workforce, ambitious people who have experience and a desire to change the world, and relatively good infrastructure.

What is needed is for experienced entrepreneurs to start mentoring the fledgling, and for the creation of networks where people congregate, exchange ideas, and help each other. This is how Silicon Valley works and how Indians have become so successful here. One out of seven tech startups in Silicon Valley have an India CEO or CTO–which is amazing considering that Indians constituted just 6% of the Valley’s working population in 2000.

Pune can lead the nation in entrepreneurship and become a competitor to Silicon Valley itself if it does things right. This will take a decade or so to achieve, but is possible. You need to have the community get together and make this happen (note: I said community–not government).

And yes, the world is such a small place because of the internet and social media tools like Twitter, that articles like this reach people like me. I saw the Tweets which mentioned my name and wondered why you were using this in vein.

Regards,

Vivek
http://www.wadhwa.com

 

 

Pune’s Tech Industry to decline 40% by 2020, Negligible startup activity – Vivek Wadhwa

Featured, Pune City, , , ,

(Update: This article was a PuneTech April Fools Day Prank. A full apologyexplanation, is published here.)

(For the last 6 months, Vivek Wadhwa, an entrepreneur academic, has been conducting a detailed study on the competitiveness of the tech industry in India, China and Indonesia. His detailed report is due next month, but since PuneTech was a data-collection partner, we have been given an early preview of a rough draft of the report. The full report goes into comprehensive detail for the tier 1, tier 2 and tier 3 cities of all three countries, and we don’t have permission to publish that data, but we have picked a few excerpts relevant to Pune. Many thanks to Hetal Rach, Western Region Co-ordinator for Wadhwa Research for helping us make sense of the report.)

The India Story – Not Shining

(The next few paragraphs are taken from Chapter 2 of the report)

Much has been made of the rise of India as an IT powerhouse in the last 2 decades. The story has been nothing short of miraculous – with $76.1 billion in revenues, the IT software and services sector constitutes 6.4% of the GDP of India, and 26% of all Indian exports (up from just 1.2% and 4% respectively in 1998). Looking forward, the general consensus, especially of experts based in India, is that the next decade will continue to be one of high value-added growth. A popular opinion amongst industry watchers is that while the first decade of growth in Indian IT/ITES industry was fueled by IT/BPO outsourcing, and the second decade of growth was fueled by software product outsourcing, the next decade will see the rise of software products being built and marketed out of India. The thriving startup ecosystem in India (for example, national forums like Proto and Headstart, and the even more resurgent local forums like Pune Open Coffee Club) are seen as leading indicators of this change that is sweeping India.

It has been clear to everybody concerned that this growth cannot really be driven by Bangalore, the poster city for the revolution. Bangalore and other tier 1 cities are already bursting at the seams as far as infrastructure is concerned, and there exists a massive problem of talent acquisition and retention. The general consensus was that the primary drivers of growth in the next 5 years would be tier 2 cities like Pune and Chennai, and tier 3 cities like Indore and Nashik would start contributing after 2015.

Most of these predictions have been based on very superficial data, and in many cases, just on the gut feel of the experts. There hasn’t been an attempt at a systematic collection of data until now, and this report is based upon the findings of a first of its kind research project that we have conducted by going all the way down to tier 3 cities. Unfortunately for India, the results are not promising.

A Pulse of Pune’s Future

(The next few paragraphs are taken from Appendix E of the report)

The young and dynamic city of Pune, often referred to as the Oxford of the East, is an example of the second wave of growth of the Indian IT Industry. Although a historically very important city, since the merger of Mumbai into Maharashtra in 1960, Pune has had to live in the shadow cast by its big brother, and has often not gotten the recognition it deserved. However, with its large student population, much better quality of life than Mumbai, and the famous Puneri attitude, it was perfectly positioned to take advantage of the IT revolution, and had done so admirably.

Pune Competitiveness Index
This chart shows how the competitiveness index of Pune is on a decline. A number above 1 predicts growth, while a number below 1 indicates that there will be a decline in exports within the next 3 years. This index is calculated based on the underlying trends that have also been plotted in this chart. Click on the image to see full-size chart.

Starting from almost nothing in the ’90s, it managed to reach the $1 Billion mark in software exports in 2004, and now, at $8 B, it is widely believed to be on the verge of exploding.

Unfortunately, though, all is not well. Just a half hour spent in the city (especially on a Thursday) will give an idea of the persistent problems that plague the city. Roads are a mess, and traffic is an increasing problem. The electricity board can barely keep the city on right now, and the problem is expected to get much worse in the next few years. A bigger problem is that the city’s famed educational institutions are turning out, to quote the colorful phrase of a frustrated city CEO, “half-illiterate idiots,” and finding talent is becoming more and more like looking for a needle in a haystack.

Pune Software Exports
This chart shows the estimated software exports from Pune. The predicted declines is a direct consequence of the fall in Pune's competitiveness index. Click on the image to see full-size chart.

As a consequence, Pune fares rather poorly on the Wadhwa competitiveness index, and based on that, the projected figures for Pune show that while it will see modest growth in the next two years, after that, there will actually start a period of decline for 7 years straight. See Figure 1 for more details.

(The full report is expected to be published next month.)

Reactions in Pune

PuneTech caught up with some prominent personalities in the Pune tech community to gauge their reactions to this research. As expected, opinion is divided. Some have already seen the writing on the wall and started taking steps accordingly, while others simply see this as a challenge to try harder.

Santosh Dawara, one of the founders of the Pune Open Coffee Club, and founder of Dubzer, agrees that there is not much of a future in doing a technology startup out of Pune, but believes that the future of the IT/ITES outsourcing industry remains strong:

“A huge advantage Indians have is that most of us are multi-lingual, and learn 3 different languages as a matter of course,” he says. “This will be a growing advantage in an internationalized and localized software world. As long as we continue to produce millions of people proficient in English and 2 other languages, we will continue to get maintenance, testing, l10n, and i18n work.”

As of last week, Santosh has quit Dubzer, and is joining Infosys as the head of their Software Language Services practice, where he will be responsible for translations of more than 20% of the world’s software products.

Arun Prabhudesai, who returned to India 5 years ago to start hover.in, is a great believer of the resilience of India. He agrees with the data, but disagrees with the conclusion:

“The key point this report makes is that we are not producing software engineers who are good enough to take on the competition. We fix that, and the problem is solved.”

In keeping with this feeling, Arun will now focus on educating our engineers. He is taking over as the HOD of the Computer Sciences and Android Studies Department at My Open Campus.

“The two biggest problems our education system faces are these,” says Arun, “First, our most talented people, he ones who have the potential to be the best teachers and professors for our next generation, are becoming slaves to the lure of the dollar. I am setting an example by quitting that game right now, and joining academia. The second problem is that we waste so much of our children’s time by teaching them worthless stuff like history and geography. Tell me, which is the last great Geography startup you’ve seen? I will not rest until Java is introduced as a compulsory subject from the 1st standard in SSC board.”

Shrinath Navghane, better known as @MrShri, rejects the entire argument of the Wadhwa report:

“I don’t know what trends they’re seeing, but I think they’re completely wrong,” he opines. “It’s a joke to say that the tech industry in Pune will be just $5B by 2020. I expect just the Foursquare Based Services (FBS) industry in Pune to be $4.16B by that time, so the whole SoMe market will clearly be more than $5B. Come to Foursquare Day Pune 2011 and find out for yourself,” he challenges.

Younger entrepreneurs whom we contacted are apparently less worried. “#FAIL! B***nch*d,” responded Sahil Khan via twitter, “but no worries. Whatever the f**k happens with the software industry, people still have to eat. And the healthiest and cheapest food is eggs. Anyone care for a silky omelette?”

Rohan Dighe is even more chilled, “These baap people take too much tension. One should just drink beer, write code and let other people worry about the future.”

Amen to that, we say!

Update: As noted at the top, this article was an April Fools Day prank. To ensure that comments on this post did not give away the prank too early, some comments were held in moderation until the end of the day. All these comments have now been approved, but we have prefixed these comments with a [***]. Hence, when reading the comments below, please note that comments beginning with the [***] were not visible to anybody on 1st April.

A brief history of the Pune Open Coffee Club (Happy Birthday!)

Featured, Overviews, ,

(This month marks the 3rd anniversary of the creation of the POCC (Pune Open Coffee Club). A few days back, POCC membership crossed 4000. We decided to mark the occasion by writing an article about the history of PuneTech, how it got started, and the various milestones along the way. If you have any good story/anecdote about your association with PuneTech, and how it affected you, we’d love to hear about it.)

The Pune Open Coffee Club is a community of all those interested in the startup ecosystem in Pune. With 4000+ members as I write this, including founders, entrepreneurs, early employees, wannabes, investors, lawyers, accountants and freelancers who work with startups, it is a huge and very active community. POCC usually meets on the 1st Saturday of every month in Shivajinagar and in Koregaon Park. Attendance is open to everyone and admission is free, and you can actually network and grow under the umbrella of experience and fellow-feeling.

The Pune Open Coffee Club was started by several individuals in their own ways. The Open Coffee Club movement had become fairly popular abroad before it reached its pioneers in Pune.

Harshal Vaidya was the first of the lot who attempted to get the OCC off the ground by organizing the first meet up in February 2008. The first meet up helped send out the first few sparks in the community.

The real start spark came a month later, in March 2008, Anjali Gupta and Santosh Dawara created http://punestartups.ning.com, an online social network for the POCC on ning.com. (This was later moved to http://punestartups.org the current home of the POCC.) On April 5th, they put together another POCC event, and they worked hard to invite all the movers and shakers of the start-up community in Pune to the BookEazy office terrace for tea, coffee and networking. The idea of the POCC was seeded in their mind by Vijay Anand.

Says Santosh:

“This time around, the conditions were right and the word about the Pune Open Coffee Club spread out quickly. Our first meeting was very well attended by over 75 individuals including some very well-known names in the Pune circle such as Anand Deshpande (Persistent Systems), Chetan Shah (Synygy), Jaspreet Singh (Druvaa) and more.

On June 7th, 2008, Nick Karnik an early member of the POCC (who has since moved out of Pune), created the Pune Startups mailing list.

Although the second meetup was a great success, there was a problem. Santosh called the next meeting in the Barista on Law College Road, expecting “maybe 15” people to attend. 40+ people showed, and there was a significant amount of chaos.

After this, Navin Kabra got in touch with Prof. Harshad Gune at SICSR, Model Colony, for permission to hold POCC meetings in one of their classsrooms. The first POCC meeting at SICSR happened on 23rd August, 2008. SICSR then became the ‘regular’ place for POCC meetings. With that the final piece of the puzzle fell into place. The next few set of events was a mix of exciting talks and discussions that resonated very well the start-up community in Pune and the movement began gathering momentum.

More recently POCC is attempting to go deeper into Pune by replicating the Open Coffee Club across Pune. This initiative is seeing a lot of initial success, with the creation of POCCs in Kothrud, PCMC, Aundh, Kalyani Nagar, Tilak Road, some of which have already announced their second meetings.

Santosh, who came up with the idea, says:

“I have my fingers crossed that these will be just as successful as the original, if not more so. They are all backed by a very impressive set of individuals who want it to succeed.”

Amruta Ranade now brings out a fortnightly newsletter to cover start-ups in detail for the benefit of the community. These are posted on the Pune Startups mailing list, and on her blog on PuneStartups.org

So is it all serious and work?

No, says Santosh,

“We also have a very “fun” side to the Open Coffee Club. In the past, we have had a group paintball competition, football games, dinners and movie nights where entrepreneurs and their families can relax, mingle and enjoy. Apart from this, we intend to meet regularly every month over the weekend.” POCC has been creating POCC subgroups in each region of Pune and Santosh says the team has high hopes about the new initiative.

“Anyone who has been an entrepreneur will tell you that entrepreneurship can be very rewarding and at the same time very unforgiving. For those who have quit their jobs to become entrepreneurs, the pressure to perform is fairly intense. Moreover, there is no going back to the same skill-based boxes as entrepreneurs are expected to excel at multiple roles.

By replicating the Open Coffee Club, we hope to encourage those who have been unable to participate actively due to distance to come forward and seed their own groups just as we have done so. In good time, we are certain that each of these groups will build their own camaraderie and dynamics locally and at the same time contribute to the overall development of start-ups in Pune.”

The Open Coffee Club was always intended to be a support group of entrepreneurs who get what each other are going through and can intervene to help each other out, share ideas and motivate each other. It looks like POCC is going in the right direction since day one.

Don’t all the books that matter to mankind advise just this?

Call for Speakers – IndicThreads Conference on Cloud Computing

Events, Featured, , , ,

Pune’s http://IndicThreads.com, which organizes various conferences in Pune every year, has a call for speakers for their 2nd Conference On Upcoming Technologies to be held on 3rd and 4th June 2011 in Pune. The theme for this year is again Cloud Computing.

Look at these PuneTech posts (article 1, article 2) to get an idea of what last year’s conference was like. Look here for slides of all the talks last year.

If you’re an Industry Professional and have any experience with Cloud Computing, you’re encouraged to submit an abstract by March 31st April 10th. The suggested topics are:

  1. Cloud /Grid architecture
  2. Cloud-based Services and Education
  3. Infrastructure as a Service (IaaS)
  4. Software as a Service (SaaS)
  5. Platform as a Service (PaaS)
  6. Virtualization
  7. High-Performance Computing
  8. Cloud-Delivered Testing
  9. Cloud Lock-in vs. Cloud Interoperability
  10. Multi Cloud Frameworks & APIs
  11. Monitoring Cloud Applications
  12. Data Security & Encryption On The Cloud
  13. Elastic Computing
  14. Cloud Databases
  15. Private vs. Public Clouds
  16. Cloud Scalability
  17. Cloud Analytics

But don’t be limited by these choices.

Click here to submit a proposal. Remember the deadline is 31st March… and all you need to submit at this time, is a one paragraph abstract.

Niwant TechVision – A team of blind software engineers in Pune

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Niwant TechVision, Pune
The TechVision team in Niwant, Pune who are a team of blind software engineers who do outsourced development

What’s common to Stevie Wonder, Surdas, Helen Keller and Siddhant Chothe, Nitin Dhaware, Sandhya Murkute, Sanghapal Bhowate and Vikas Waghmare? All of them are achievers whose visual impairment did not spell an end to their world. The latter five people form the Team TechVision, ‘a software writing firm’ at the Niwant Andh Mukta Vikasalaya in Pune.

Niwant is doing work in helping not just the visually impaired but society too in understanding their need for empathy and dignity. It is an organization that helps visually challenged students in pursuing higher education after the age of 18. Many of them are branded by their family and society as non-productive and useless. But in last fourteen years ‘Niwant’ has tried to change the picture by putting them back in the social fold. Many are now employed, have families and lead a mainstream life through Niwant efforts. More, they are now contributing back, through the alumni club, ‘So Can Eye’.

TechVision has just completed a paid project from the Silicon Valley, at BoardWalk Tech, a U.S. based company (whose founder, Sarang Kulkarni, recently moved to Pune) and they are raring for more. Sourabh Nolkha, Chief Strategic & Development Officer of Niwant Andh Mukta Vikasalaya waxes eloquent about how it all started.

“14 years back Niwant Andh Mukta Vikasalaya was established to help the visually challenged youth of India get a chance at holistic development in this fast growing new age world. When they did not have any education material, Niwant offered them the opportunity to gain knowledge initially through hand written Braille books and cassette recording for audio. This increased their zeal to study further which made Niwant look further into options of providing more knowledge at a faster rate. Niwant received a Braille Embosser, which opened a new eye for the Visually Challenged as they were able to compete with the sighted world.

The journey of making Visually Challenged students technologically savvy started with Niwant providing them with MP3 players, on which they could record the lessons. With this, Niwant understood the importance of the technology and computers. The students were also fascinated with the potentials it hold for them and the enhancement it could do to their learning process. But some of the students ventured even a step further and opted for Post Graduate Diploma in Computer Application (PGDCA). Then some more followed their footsteps and started early with Bachelor’s in Computer Applications.

Niwant had students capable of making a career in IT but there was a lack of trust by the main-stream IT industry. That is when Niwant, with the help of some friends and volunteers, decided to provide the prospective Techies, a launch-pad and started Tech Vision. We had our first break with BoardwalkTech Inc.”

So how do they learn software programming?

Sourabh says the team comprise of five visually impaired, all of whom have studied computers at their Bachelor degree level or have done special certification program in computer science from renowned Pune University. The curriculum consisted of computer basics, Operating Systems (Linux, Windows), MS Office, Tally and many program languages C, C++, Java, VB, ASP, SQL, HTML, Dot (.) Net.

“In addition to their regular classes at the college, we provided them with additional coaching classes at Niwant with the help of some volunteers and also sent them to specialized computer coaching institutions.”

Sourabh says initially, there was a resistance to the whole idea of visually challenged learning computers. Some of their students had to fight hard to get admission into the computer courses. But finally they could convince the colleges to accept them at par with other sighted students and the students proved their mettle quite frequently, raising their stock value and dissolving prejudices. For the subsequent batches, the going has been smoother.

But it has not been enough just to get the admissions. The course curriculum is not very accommodative of the visually challenged and requires drawings / diagrams, thus limiting the scores of the visually challenged. There was also trouble regarding finding suitable scribes. But in due time, the mindset has undergone a sea change resulting in increased co-operation. The teachers have now started accepting the assignments in electronic form and norms for scribes have also been re-defined.

So Niwant was able to achieve the ultimate? No, says Sourabh, there were yet more challenges waiting for them.

“The licensed version of the audio-aid software like Job Access With Speech (JAWS) was out of reach for most of the visually challenged due to its cost. In addition to this, some of the applications are not supported in totality or partially by the audio-aid software. This was not conducive for their studies. After they had completed their studies, the problem was to find suitable job opportunities which were hard to come by. That is when Tech Vision came as their saviour.”

So what are the software tools they use (specifically for the blind)? Sourabh provides a list.

  1. Job Access with Speech (JAWS) – audio-aid software for windows operating system
  2. Talks and Mobile Speak – audio-aid software for mobile
  3. Abbey – scanning software for better OCR scanning
  4. Win Braille – converts normal English script into Braille script
  5. JAWS Sangeetha – converts normal English script into audio
  6. Shri Patrika from Modular Infotech – converts regional languages into Braille script

The work have they done in one year is impressive too. Other than Boardwalk where they worked on Java Servlets for the BCP Demo Version and Boardwalk Collaboration Platform demonstration version where they still work on Visual Basic for Application for the API development project, they have done an HSBC Sample Accessibility Testing where they conducted a sample web accessibility test case on HSBC Private Bank home page.

The profile of the current staff of Tech Vision is also quite comparable to industry standards. While Siddhant Chothe has completed MCM and has 2 years of work- experience, Nitin Dhaware has completed PGDCA and has 2 years of work exposure. The others, Sandhya Murkute, Vikas Waghmare, and Sanghapal Bhowate are all in their 3rd year B.C.A and have 1 year of part-time work-experience. They also have a visually challenged volunteer Shrirang Shahastrabuddhi, from Infosys Technologies.

The currently capabilities include competence in Visual basic, Java, Oracle, C++, PHP, MySQL, Web Design, Accessibility testing of User Interface, Web Accessibility testing and solutions. (USA 508, WCAG2 guide lines). Niwant is looking for clientele, and any company interested in product development based on VBA, Java, MySQL, PHP etc. and getting their website tested for accessibility under Section 508 of US Rehabilitation Act, 1998 and WCAG2 guidelines, GIGW (Guidelines for Indian Government Websites, 2011) are welcome to tap their talent.

Check them out at http://www.niwantvision.com/

Overview of KLISMA – Loyalty/Group buying startup incubated at Persistent

Featured, Overviews, , , , , ,

So Customer is King; and the “loyal” King gets rewards. But how many of us really carry all the paper/plastic around or remember to redeem these? KLISMA, is a new customer loyalty program, that can be used via your mobile – which you always have with you.

KLISMA is primarily focused at providing group buying benefits to employees of corporate and institutional clusters for its services, but it also supports individual customers as well.

KLISMA offers a mobile based membership card. A corporate employee or an individual user can register (free) and get a mobile based ID across all participating retailers in the program. The user can even group family members under one ID. Once the account is setup, the user will be able to obtain digital receipts, return products, redeem m-coupons, and participate in retailers’ loyalty programs using mobile-based KLISMA ID. This service eliminates paper clutter, lost receipts for product returns, the frustration of keeping track of discount coupons and plastic loyalty cards in wallet, purse or key chain. So, you are now a “green shopper” as well.

KLISMA goes far beyond linking everything to the cards a user already carry in their wallet or purse. KLISMA constantly searches through promotions and offers to find the best deals on everything from clothing to groceries to electronics to restaurants. KLISMA’s suggestions are unique to the user, as they’re based on what you typically purchase. For example, if we like a certain store, it might offer us a m-coupon from them for “10% Off All Purchases of Rs.1000 or more”. Or, if we like a certain product, it might show us a “Buy 1, Get 1 Free” m-coupon.

Ajay Aggarwal, the Chief Customer Experience Officer at KLISMA says ‘KLISMA is a comprehensive platform for modern consumers to plan, shop and manage their entire consumption cycle and it also enables modern retailers to deliver desired shopping experience to these consumers.” To say it in a simpler way, KLISMA works more like the “armed forces canteen service” for corporate employees. In a way it engages with corporate customers to deliver its services to its employees.

I bet you are now reminded of Groupon or Snapdeal. But KLISMA begs to differ. KLISMA enables its members to buy anything ranging from a car to a cinema ticket at the time they wish to buy, the price they wish to buy and retailer they to buy from. Since KLISMA is completely member driven and not retailer driven it is truly a pull platform which is the core difference whereas all others are push models. Apart from that, it offers deals to its members. There is a unified loyalty program across all retailers, personalised promotions based on individual shopping pattern and behaviour, very wide products & services range (unlike Groupon and Snapdeal) and mixed channel experience over internet, mobile and phone support.

Ajay Aggarwal has been associated with retail industry since 1993 and post 2006 he tracked the consumer challenges in this industry when he felt the need to have a platform to push for shopping experience advocacy. “I firmly think this will be the future need of matured modern consumers”, assures Ajay.

KLISMA comes from Persistent, and Ajay Aggarwal waxes eloquent when he is asked about his experience of being incubated in Persistent.

“I started working on KLISMA in June 2009 and its basic framework comprises of Cloud, BI, Mobile and Collaboration technologies. This is where I shared the concept with Dr. Anand Deshpande in November 2010 and he invited KLISMA to be part of Persistent and committed his support to make it happen. We worked out a unique innovative model of incubating this within Persistent and it has been a great experience of working as an entrepreneur within a corporate. Very soon KLISMA shall be spun out as a separate entity, jointly owned by Persistent, founders, employees and other investors. I must say large amount of credit for the success goes to Persistent to allow us to operate independently and objectively without any bias.”

We asked Anand Deshpande, CEO of Persistent about how and why Persistent, traditionally a software product outsourcing company, is getting into incubating technology startups. Anand says:

“I am a great believer in the Indian consumer story. KLISMA is a technology based Company for the Indian consumers and we are excited to have built the platform. Persistent has funded and participated in other technology platforms another example would be Parasharplus (http://www.parasharplus.com).

“In addition to incubating products within Persistent we have also announced a partnership to connect entrepreneurs to customers. Recently, we have partnered with 1M/1M an initiative setup by Sramana Mitra who has a goal to help a million entrepreneurs reach $1 million in revenue. Persistent as a technology partner will be reselling and also be a channel for products from select 1M/1M entrepreneurs. In addition, Persistent Systems will also provide outsourced product development services to these companies. In this way, we look forward to help entrepreneurs succeed by bringing new technologies to market.”

In short, other Pune startups that are targeting Indian consumers, and would like some help in reaching the market could approach Persistent for some sort of a partnership, similar to Ajay & KLISMA’s incubation in Persistent.

Ajay is of the opinion that this is the decade of e-commerce in India. Consumer maturity, internet and mobile penetration, 3-G and maturity of supply chain infrastructure in India will give a huge push to this channel in the next 10 years. Like the traditional retail e-commerce growth will also be controlled and limited by government policies, especially FDI in retail. He has no doubt that post 2020 e-retailing space in India will not be different than anywhere else in the world. So if going green and paperless and intelligent is something you like, check out KLISMA’s website

Overview of Sokrati – Online Ads Optimization Startup

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(A few days back, Pune-based startup Sokrati announced that it has received an undisclosed amount of Series-A funding from Inventus Capital Partners, a company that has also invested in such companies as RedBus.in, TeliBrahma, and FundsIndia.

PuneTech chatted with co-founder and CEO Ashish Mehta to get more details of the Sokrati story.)

About Sokrati

Sokrati is a company that provides technology and services to merchants on the web for automated optimization of the placements of their online ads. For example, if you’re an e-commerce company, you probably spend a lot of money on buying Google AdWords, and other ads on various websites around the world. As the competition in your market heats up, it becomes more and more difficult to figure out where exactly to place ads, and what kinds of ads to get maximum conversions (in this domain, a “conversion” is when a person who sees your ad clicks on it and becomes a customer.)

On Founders and How Sokrati was Founded

Sokrati was founded by Ashish Mehta, Santosh Gannavarapu, and Anubhav Sonthalia, who were previously working for Amazon in Seattle, USA, but then quit to form Sokrati, and moved to India about 3 years ago.

The founders managed the Paid Marketing for Amazon from business & technology perspective. They saw that Paid Search Marketing (and Online Marketing in general) is very challenging for advertisers with dynamic content on their website – typically catalog based Advertisers in Shopping, Travel or Classifieds domain. And none of the established players like Marin Software, Efficient Frontier or Kenshoo provided an apt solution. They had some ideas on how to make it work for advertisers in these domains and started moon-lighting in November 2007. They signed up as one of the Amazon Affiliates, and spent weekends and after-work hours to build a proof-of-concept model. Within a year, they drove an incremental revenue of $20 million to Amazon – purely from the rudimentary PoC that they built on the side! It was easy then to quit their jobs in Dec 2008 and came to Pune to build a more production ready, more intelligent and sophisticated technology.

The idea & focus overall has still remained the same; though they are constantly taking feedback from clients and building product extensions to entail a larger piece of a more unified Digital Marketing & Analytics.

For more information about the founders see the Sokrati management team page.

Case Study to Illustrate Sokrati Offerings and Technology

To get an idea of what exactly Sokrati does, and how, consider this case study with a client who is a prominent jobs portal in India.

The client was managing Paid Search Campaigns (i.e. buying of search ads on Google and other search engines) in-house, incurring heavy spends. The key issue was – for the trailing 1 year or so, performance had started to plateau and there wasn’t much momentum in the campaigns. Scaling the campaigns with a controlled Cost-per-Action was getting very challenging & difficult for the client. And while experimenting various ways (mostly manual), the campaign structure + quality of keywords were just getting worse by the time.

Sokrati helped the advertiser ramp up their volumes by almost 2x within 8 weeks of campaign management by Sokrati.

The basic approach Sokrati took was to use Sokrati’s proprietary data mining & clustering algorithms to generate extensive set of keywords (from about 68000 to roughly 1.5 million) & very targeted ads. This allowed a lowering of CPCs (cost-per-click) & improved relevancy – eventually leading to better CPAs (cost-per-action) & higher volumes. This combined with real-time optimizations leveraging decay-rate algorithms has helped lower the overall CPA by 25% without sacrificing on any of the volumes. In other words, to get exactly the same amount of resumes, it cost the client 25% less in ad spending using Sokrati’s algorithms.

The other critical improvement provided was the ability to track beyond “binary” conversion flag. Sokrati’s proprietary tracking system is able to capture several more conversion parameters. For example, before Sokrati, the client was measuring only the number of resumes and the amount incurred to acquire them. Now, with Sokrati tracking, they are able to track the quality of the resume – whether it was an IT or Bank related; whether its a Fresher or had 5+ years experience. Not only that, the advertiser is now able to provide differential ROI targets for different “mix” of conversions; and Sokrati is able to optimize the mix in real-time.

About Their Technology Stack

Sokrati technology is built using Ruby-on-Rails for the front end and has Linux + MySQL + Java on the backend. They are using the cloud quite extensively have close to 50 servers now, all hosted on Amazon EC2 (US & Singapore). They did evaluate a few vendors in India – but didn’t find anything interesting or as reliable.

We asked Ashish whether it was difficult to hire developers with the required knowledge in Pune.

Hiring has always been a challenge & I don’t think, its a function of Pune specifically, but India overall. Though we’ve been very fortunate to get the key senior members of the team that are like-minded and truly start-up oriented, it has been lot slower than we would have liked. For example getting talent with data mining or machine learning skill-set is a struggle. We have interviewed over 100+ candidates but still haven’t been able to fulfill the positions; and have a long list of open head-counts in the company.

What is the one piece of advice you would give to founders of other technology companies in Pune – something you learnt during your journey so far and you wish you had known earlier.

Our start-up stint has just begun and there will be many things that we will learn either upfront or by failing over the next few years. But I’d like to share 2 learnings that we’ve gained from our stint so far –

1) One key learning that I’d like to share is to not procrastinate on raising funds. Once a start-up feels they are ready to raise funds or think they “need” to raise funds to grow faster (and only IF they feel so) – then the founders should not delay this process. As the funds will provide the stimulus to exponentially grow faster. I think we could have raised funds about 6 months back by being more aggressive but we let it take its own sweet time. In the internet world, where competition is so cut-throat & landscape so dynamic, even a small delay or a few missed opportunities could prove to be very fatal.

2) Customer Servicing & listening to their feedback is ultra-important. Coming from Amazon, we ingrained this idea directly & indirectly, on how to value each and every feedback from customer (big or small). But we’ve experienced that several start-ups, especially in India, are so obsessed with their product / services that they tend to overlook this aspect of the business. Its very vital to put yourselves into the customers’ shoes while building the product.

myEshala – an eLearning package oriented towards SSC board students

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Technology pervades all aspects of our lives, and now even educational institutions are actively adopting technology based systems. Pune’s Millenium School, Pune after scouring the market for an e-learning tool and unable to find a suitable one, decided to develop one on its own, and it is now available for all children at http://myEshala.com.

Basically, myEshala has video lectures, which they try to make interesting for the children, and quizzes/testing after every small segment to get an idea of whether the child has understood the lecture. Parents get a detailed report of what the child has studied, whether s/he has understood it, and whether they need to repeat any segments.

Why build myEshala when so many eLearning software packages already exist? This is the reasoning:

We have observed that there are lots of e-learning software product which sell “concepts”. Children are expected to use these concepts as and when necessary. We, on the other hand, have developed a product specifically targeting the Maharashtra State Board (SSC) for now. We provide a chapter by chapter tutorial for every subject (Hindi and Marathi excluded for now). We also do the same for quizzes. This makes it very tedious for us to make the content, but, the children get a huge benefit of seeing a monolithic lesson rather than picking up broken pieces here and there. This is especially true for the SSC Board, which is the most under-rated and the most neglected board in the country, for no apparent reason (there is an in-depth explanation of the same on our sister site)

This innovative tool – myEshala has thus been created people who have the software skills as well as hands-on experience in education and teaching. Nikhil Karkare, coordinator at Millennium National School, (and a very active member of CSI Pune and Pune Open Coffee Club) says, “Many of the e-learning tools in the market now, seem to have been developed by persons who do not have much experience in the education sector. Concepts are not set down in a child friendly manner and lectures tend to be long and boring – they don’t seem to really know what will or will not work in a classroom environment. So as engineers who could teach, we decided to combine our software and teaching skills to build this tool on our own.”

Once they developed and started using myEshala, the school found that parents and children benefited greatly from it. Students could take tests, view lectures (more than once), and play with widgets on the tool. Student performance and progress could now be accurately monitored and teachers too had more time to develop creative methods of delivery. “After implementing myEshala we have seen a significant improvement in the performance of students with the overall percentage increasing from 65% to 75%.” Nikhil Karkare happily adds.

The news spread and students from other schools as well requested to try out the tool. “This drove us to think that other children could also benefit from myEshala and we decided to put it on the retail market. Now other schools have started implementing myeshala as well.” Says Nikhil. Another goal in mind is to take myEshala to the rural areas as well where educational infrastructure is poor and challenges exist in imparting even basic education. “We want to make sure basic education reaches non-urban areas at a very low price.” Says Nikhil.

The use of technology however, is not new at Millennium National School. In fact they have always put it to use in a number of ways. Software was used to map each student’s home address on Google Maps, and then bus routes were planned accordingly. “This means saving of fuel and time, which is not only good for us, but for the environment as well.” Says Nikhil. They also predict the quantity of food to be prepared depending on the number of students present and certain other factors, by means of software. But, there are challenges too. “The end users are children of ages from Kindergarten to Std. 10. So usability sometimes becomes a big challenge. Again spending on technology is always limited, which is why we use Open Source technologies in most places.” Says Nikhil.

You can see the myEshala FAQ for more details.

Economic Times wants to know the stories of Pune Entrepreneurs

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The Economic Times, writes articles about entrepreneurship on its page Emerging India, and they want to increase their coverage of entrepreneurship from Pune and bring the city’s entrepreneurs to the forefront. Omkar Sapre, Senior Correspondent, of The Economic Times in Pune is keen to interact with entrepreneurs in Pune and know more about their businesses. The newspaper wants to focus on trend stories about various developments in entrepreneurship.

Omkar is interested in hearing form readers of PuneTech – please write to him at omkar.sapre@timesgroup.com, with an introduction of yourself and what business or startup you are in. Even if you are not entrepreneurs, you are requested to write in to him, with an introduction, where you work, what work you do, and whether you’re involved in anything apart your work. Please write the work PuneTech as the first word in your email subjectline, for easy management.

Any publicity is good for an entrepreneur, and more generally, publicity for Pune’s entrepreneurs is good for Pune as a whole. Hence, this is a great opportunity for the tech community in Pune to raise its collective profile. Hence, I would suggest, get in touch with Omkar, and talk to him not only about what you are doing, but if you happen to know somebody else who is doing exciting/interesting work, then talk about that too.

For more information about Omkar see his linked in Profile. And click here to email him: omkar.sapre@timesgroup.com.