Tag Archives: startups

Breakfast with TiE (The Indus Entrepreneurs) – Mar 12

TiE Pune LogoWhat: An informal get-together with entrepreneurs from The Indus Entrepreneurs (TiE), Pune
When: Thursday, 12th March, 8:30am to 9:30am
Where: PYC Hindu Gymkhana, Near Deccan Gymkhana, Bhandarkar Road, Pune
Registration and Fees: Anybody can attend. Fees are Rs. 10 for TiE members, and Rs. 50 for non-members. Send mail to namita[dot]shibad[at]gmail[dot]com.

Details:
This is an informal event with no specific agenda. During this event, we can ask the TiE members to share their story. It can be followed by discussions on any current topic and general chat session.

It’s a sit down fixed menu breakfast – Two items + tea/coffee

Around the table, 3 associate members will present their company and interests.

This will also be a chance for new entrepreneurs, and wannabe entrepreneurs to interact with successful entrepreneurs for guidance and mentorship.

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Marketing for Startups: A Pune OpenCoffee Club event – Mar 7th

What: POCC program on Marketing for Startups. Pune
When: Saturday, 7th March. 4pm to 8pm
Where: Symbiosis Institute of Computer Studies and Research, Atur Centre, Model Colony. Map.
Registration and Fees: This event is free for all to attend. No registration required.

Pune OpenCoffee Club - POCC Logo

Schedule

4.00pm – 4.50pm – Anuj Khurana, “How to build traffic for your online product? PurpleTrail.com – a case study”.
5.00pm – 5.50pm – Alok Kejriwal, CEO, Games2Win “My Games2Win story”.
6.00pm – 6.50pm – Abhishek Goyal, Accel Partners “What Accel looks for in Startups”.
7.00pm – 8.00pm – Networking.
The event will start at 4pm sharp.

About the speakers

Image representing Accel Partners as depicted ...
Image via CrunchBase

Abhishek Goyal represents Accel India Venture Fund and will walk the OCC through the critical aspects of Businesses from an Investor’s perspective. Accel India Venture Fund works with early-stage Business in Web and Mobile technologies. Accel provides both Investment and Venture Development acumen for their Portfolio companies.

Image representing Games2Win as depicted in Cr...
Image via CrunchBase

Alok Kejriwal is a serial entrepreneur and founded Contests2win (c2w) in 1998. Alok and c2w have gone on to create 3 more exciting businesses – Mobile2win in China and India, Media2win and Games2win. Alok will talk about the Games2Win story, about how Games2Win hit the sweet spot on the web. Alok also mentors first-generation Entrepreneurs in building Strong Brands, Strategy, Funding and several other areas.

Image representing PurpleTrail as depicted in ...
Image via CrunchBase

Anuj Khurana will present his first hand experience with PurpleTrail – an online invitations and party planning website (focused on the U.S market). 6 months into going live; the site has tried all the tricks in the book with varying degrees of success. Today it is growing at a steady clip and is drawing hundreds of thousands of visitors a month. Though these are early days for the service it makes for a useful case study and presents the success and impact of various online marketing efforts. Anuj is Director of Products at MangoSpring, Pune.

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Sprout IT ’09: SCIT Entrepreneurship Seminar on 28th Feb

What: Half day event by Symbiosis Center for Information Technology (SCIT) entrepreneurship cell in innovation and entrepreneurship
When: 10am to 2pm, Saturday, 28th Feb
Where: SCIT, Hinjewadi
Registration and Fees: Rs. 50 for students Rs.300 for others. No registration reequired.

Highlights of the event

Panel Discussion on “Entrepreneurship and innovation are two sides of the same coin”.

Mr. Vishnu Swaminathan, Cheif Innovation Officer Nationa Innovation foundation.
Mr. Monish Shah, Founder and CEO, Indra Networks.
Mr. Kashyap Dalal, CEO, Inkfruit.com
Mr. Rajeevlochan Phadke, CEO, Image Point Technologies
Mr. Sudhir Sharma, Elephant Director and COO

Bhartiya Yuva Shakti Trust presentation
BYST is keen on working with young people in the age group of 18 to 35, who are either unemployed or underemployed. We invite individuals with sound imaginative business ideas, along with the will and determination to succeed.

More details are here.

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Can Pune Emulate The Silicon Valley Technology Startup Ecosystem?

Shaniwarwada, Pune
Image via Wikipedia

This article is cross-posted from Amit Paranjape‘s blog.

I have always wondered about the parallels between Silicon Valley and Pune. Some might call this farfetched, but there are some really interesting and some coincidental similarities. Pune (as does any other Indian City) has a long way to go to even get closer, but that should not stop us from brainstorming on leveraging these similarities as building blocks, and strive towards emulating the leader. Silicon Valley is unique. Maybe one day, we can indeed see a vibrant Pune Technology Startup Ecosystem, thriving and prospering – on the lines of the Great Technology Entrepreneurship Capital of the World!

I started this self-brainstorming exercise by simply listing those Pune characteristics that parallel Silicon Valley (The degrees of similarities might vary …):

· Good quality of life (Compared to other Indian Metros).

· Temperate Weather.

· Technology Entrepreneurship Culture.

· Fledgling Startup Ecosystem.

· Education Hub:

o Many Good Colleges

o Leading Research Institutes

· Magnet for people from all over India/World:

o Pune has the highest number of foreign students (amongst Indian cities)

o Large number of foreign expats, and visiting researchers

o Recently, Pune has also benefited from the ‘Reverse Brain Drain’: Many highly qualified professionals and successful entrepreneurs (of Indian origin) from the US/Silicon Valley have moved back to Pune.

· Proximity to a Financial Capital.

· Large IT talent pool (Thanks to the many IT Outsourcing Companies).

· Leading ‘Green’ Technology Hub in India. (Headquarters of companies like Praj and Suzlon).

· Hub of Hi-tech manufacturing (Note: San Francisco Bay Area has quite a few high-end manufacturing companies as well).

And some coincidental ones …

· Leading Wine Producing Region in India.

· Developing into a key hub for specialty fruits, vegetables and Flori-culture.

· Open (and tolerant) culture.

Some of the obvious things that are lacking in Pune include – Infrastructure and Sustainable Development. The other ones include greater focus on pure research, and venture funding. [I will discuss these and more in further detail in following articles in this series.]

As I was continuing with this brainstorming and gap-analysis, I stumbled upon a great article written by the well-known Silicon Valley Venture Capitalist and Essayist, Paul Graham on ‘How To Be Silicon Valley’, in May 2006. He describes the key characteristics of the San Francisco Bay Area that led to the development of this amazing ecosystem over the past few decades. He also explores how similar Ecosystem Development could happen in other cities/towns anywhere in the world.

In my article, I make an attempt to use the key characteristics identified by Paul Graham, and try to map them to Pune. I believe that Pune is amongst the best places in India where a Silicon Valley like Ecosystem can take shape. Obviously, there are many challenges. I am not going to use sobriquets such as ‘Pune – The Silicon Valley of India’. Silicon Valley is unique – there can be only one.

I am also not doing a comparison (either/or) between different Indian cities here. Many writers routinely refer to Bangalore as the Silicon Valley of India. While to me, Bangalore is definitely not there at this point, it might very well be on the right track. To me, if places like Bangalore, Pune and others introspect and strive for the key characteristics that are described by Paul Graham, then all of them have a shot (tough, it might be!) at creating Silicon Valley like Ecosystems someday.

Note – I recommend that you do read Paul Graham’s article: “How To Be Silicon Valley”, before reading further. This will enable you to better relate to my observations below.

I am going to follow a format, similar to that used by Paul Graham. Listed below are the key characteristics and how Pune fares with respect to these.

Presence of Rich People who are not Bureaucrats

Paul Graham argues that a technology ecosystem needs rich people who can take risks, and invest the necessary seed capital. These investors shouldn’t be purely financial investors who don’t understand the domain that they are investing in. Nor should they be bureaucrats who simply evaluate short and medium term financial returns and are risk averse.

Paul Graham describes the example of how the money made on the risks taken in the 1980s (e.g. Sun Microsystems) was then re-invested again in the 1990s (e.g. Google, Amazon) and now being re-invested again. Essentially, startups create startups – this how this ecosystem starts and grows.

Does Pune have rich people, who are technocrats? The answer is yes. Maybe nowhere enough, but the successful technology entrepreneurs of the 1980s and 1990s have built up some good reserves and have started looking for interesting technology ideas to fund.

Not Just Buildings

Large buildings and nice campuses don’t make the Silicon Valley! The massive new IT Parks we see today in many Indian cities, don’t equate to Silicon Valley. We need the DNA of a startup that was founded here and grew.

Unfortunately, Pune doesn’t have many IT firms that became very big (like Infosys – though one could argue that Infosys in fact started in Pune, and moved on…). However, there are a few good examples of non-IT technology companies (Manufacturing, Industrial Automation, Green Energy, etc.) that made it big.

Universities & Research Institutions

Pune has a strong education culture and some excellent engineering and science & technology colleges, including the 2nd oldest engineering college in India. A new Indian Institute of Science Campus is also being planned. Distance wise one can argue that IIT Bombay is less than 3 hours (150 km) from Pune.

In addition to the universities, Pune has many leading research institutions in a variety of technology areas – National Chemical Laboratory, Institute of Virology, Indian Meteorological Office, Inter-University Center for Astronomy & Astro-Physics, Agricultural Research Institute, Various Defense Research Organizations, etc.

Personality

Paul Graham talks about a city/town having a ‘personality’. He further states that you don’t build such a personality – you let it grow. I believe that Pune has grown a strong personality over the past many decades. In fact, this is one of the attributes that Pune is quite famous for. A ‘Punekar’ (resident of Pune) can be identified by many interesting traits!

Pune has a personality of a small city/town; a personality of knowledge & learning; a personality of creativity (not just in technology, but in other areas such as arts and music); a personality of a distinctive life-style; a personality of tolerance & openness to new ideas. Historically, it has embraced and assimilated people from different parts of India (and the world).

And while the new Pune is morphing into a cookie-cutter solution of suburban development seen in other metros, the old – new Pune combination still maintains a distinct identity.

Nerds

According to Paul Graham, ‘Nerds’ constitute one of the most critical building blocks of such an ecosystem. You can call them anything – But Pune is increasingly a preferred destination for many techies (or nerds, or whatever you want to call them!). Historically, Pune has always been a center of attraction for the learned – not only in technology areas, but in other areas such as History, Sociology, Arts, Music and Languages.

Many of these people find Mumbai and other Metros to be too big, too fast, and too glamorous. Pune is compact, liberal and relatively quiet in comparison to most Indian cities. These nerds don’t mind paying a lot more to live in such a place with it’s unique identity (see earlier section). Quality of life is important for them. Note – Pune real estate is quite expensive, and the overall cost of living is amongst the highest in India.

Youth

Given Pune’s strong education ecosystem, Pune is a ‘young’ city. It is vibrant with fresh energy and drive. Culturally, it is less conservative/more liberal – whichever way you want to look at it. There are also quite a few people here who are ‘young at heart’.

Time

Even after having all the right mix of the above key characteristics, you need to provide ‘Time’ for a Silicon Valley to be built. While Pune has many of the desirable ingredients, it still needs more time. And it is critical that these characteristics don’t degrade/disintegrate over that time period. I will discuss this further in future articles in this series.

Competing with the ‘Original Silicon Valley’

Paul Graham’s last point relates to competing with the ‘original Silicon Valley’. Any new challenger will definitely face competition from the original one!

I do think that there is room for more challengers. Speaking about Pune/India, we have an advantage of having more generalists (engineers who are more application oriented that theory oriented; and can quickly span interdisciplinary boundaries). The costs in India have risen significantly this decade, but still remain low compared to the west. Thus, if planned and used correctly, the same capital can stretch longer here. Pune and India have a large and growing young population. Many innovative ideas are driven by young people – both as innovators, as well as consumers. It is here where India in general and Pune in particular has a strong credential.

In future articles in this series, I will explore specific steps that I think Pune needs to take towards its goal of emulating a Silicon Valley like technology ecosystem.

Please provide your feedback, other ideas and comments on this article. I will try to incorporate these in the future articles in this series.

This is a very important topic for all people interested in and/or working in the technology area in Pune!

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TiE Pune Seminar: To sell or not to sell – 24th Feb

TiE LogoWhat: TiE Pune Seminar on whether or not to sell your company, by Girish Godbole, CEO and Founder, CEO ally, Inc.
When: 24th Feb, 6pm
Where: Renu Electronics, Baner Road (Near Lexus Furniture)
Registration and Fees: Free for TiE Members, Rs. 250 for others, mail namita.shibad [at] gmail [dot] com to register.

Details:
To most of us, our companies are our own, forever. We never think of selling them. Why should we sell our own creations? What good can come out of it? But in the West companies are sold off on a regular basis. There must be some benefit from that? Given that we are in the midst of a challenging global recession that most of us will witness only once in our lifetime, does selling out make sense? The events that will unfold in the next few quarters will result in the widespread destruction of value – for companies, investors, management and employees, and will span industry verticals, geographies and sectors.

So would this be the right time to sell your company? How can you best position your company for a potential acquisition? Should you get a strategic investment into your company? Why is mid-market M&A still active? How can you best prepare your company for a strategic exit? The seminar will address these questions and walk you through all steps of a typical M&A deal from the point of view of a small to mid-sized technology company.

This workshop will be by Girish Godbole, Founder and CEO of CEO ally, Inc. (www.ceoally.com), a boutique M&A and business advisory firm based in the U.S. Girish brings hands-on experience as a serial entrepreneur and executive who has built, operated and sold businesses successfully.

The workshop will address the following questions in detail:

  1. Should you sell your company? Why? When?
  2. Why do buyers buy?
  3. How can you best position your company to sell?
  4. What do buyers read into financials?
  5. What is a fair valuation?
  6. How does this all work? Can you do it alone?
  7. How will an acquisition affect your work life?

This seminar is free for TiE members. Non members will be charged Rs250/- payable by cash or cheque at the venue. The event will be held on Tuesday, Feb 24, 2009, 6.00pm, at Renu Electronics, Survey no 2/6 Baner Road, (lane next to Lexus Furniture. It is 250 metres after Hotel Mahabaleshwar going towards Mumbai) Pune 411045. Kindly email Namita at namita.shibad[at]gmail[dot]com to confirm your attendance.

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POCC MVP Startup Roadies: Meet Morpheus Venture Partners in Pune 21st Feb

What: POCC & MVP (Morpheus Venture Partners) bring Startup Roadies program to Pune
When: Saturday, 21st Feb. Book a slot anytime between 10am to 7pm
Where: Symbiosis Institute of Computer Studies and Research, Atur Centre, Model Colony. Map.
Registration and Fees: Send an e-mail to nandini [at] morpheusventure [dot] com with a short (less than 300 words) intro of your startup. Please mention your preferred time slot.

Pune OpenCoffee Club - POCC Logo

About Morpheus Venture Partners

MVP runs a business advisory and mentoring program for startups. MVP currently has portfolio of more than 10 companies. Some of the companies are: Instablogs, Commonfloor, Lifemojo, Fachak, Crederity, Deskaway, Sutra.

Sameer Guglani and Nandini Hirianniah are the founding partners @ MVP. Both of them are serial entrepenuers and started their first venture Madhouse Media in 2004. Madhouse was one of the first organized movie rentals players. They successfully exited the venture with the acquisition by Seventymm in July 2007. More Info

The Startup Roadies Program

We absolutely love to meet passionate entrepreneurs whose ventures are in idea stage (not started, but want to really start) or 1-12 months into the operation. The interaction will be completely informal. Formal dresses are not a must, we want to see you as your natural self, no need to bring any presentations or any financial projections. Just come have a chat with us. Get a demo if possible, get all members of your founding team. Just ensure that you arrive on time as per the allocated slot 😉

The goal of the exercise is to together explore solutions to some of the “tough business problems” you are dealing with. We could do that by offering advice and potential solutions based on our experience. We would also love to introduce you to relevant folks in our network who can add value – potential partners, experienced people in similar domain, potential investors etc.

At our end we are just excited to get an opportunity to meet you and learn from your experience and ideas. Each session will be conducted in the below mentioned structure

Where are we? (Get on the same page, understand the current status of the venture / idea)
  • Team introduction
  • Understanding your idea, market size, the problem your solving, how is your product/service different that current available solutions
  • Figure out the current status of the venture – in development, alpha, beta, launched
  • How much money is available to the team
Where do we want to go? (what are we looking to accomplish in the coming future)
  • Discuss, debate and get clarity on the goals & milestones for
    • Short term: 3 months
    • Medium term: 1 year
    • Long term: 3-5 years
How do we get there? (the most critical part where we together come up with the clear and measurable steps which will be taken to achieve the goals/milestones)
  • Given the current status and various goals, what is the best strategy to get there
  • How to proceed with execution
  • Best way to raise funding
  • Who are the folks to partner with
  • Make a list of action items out of the interaction
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POCC meeting: What should I create: sole proprietorship, partnership, pvt. ltd., LLP?

Proposed new logo of the Pune OpenCoffee Club by Sahil Khan
Proposed new logo of the Pune OpenCoffee Club by Sahil Khan. Please give your feedback at http://sahilkhan.wordpress.com/2009/01/28/pocc-logo/ (click on the photo)

What: Pune OpenCoffee Club meeting to discuss company formation, registrations, tax planning and other related issues as they pertain to early stage startups.
When: Saturday, 7th February, 4:30pm
Where: Symbiosis Institute of Computer Studies and Research, 7th Floor, Atur Centre, Gokhale Cross Road Model Colony. Map
Registration and Fees: This event is free for all. No registration required.

Details:
There are a number of things about company formation, registrations, taxation, accounting and finanace, which are very confusing to young startups. It is not clear which experts to go to for advice, and the costs vary widely, and the expenses are quite significant for new startups. To tackle these questions and give everyone an overview of this area, the Pune OpenCoffee Club will have a session with three experts who will help us understand these issues and answer our questions.

We have invited the following people:

Jayesh Baheti is a partner at CA firm Baheti & Somani http://bandsindia.com
Prakash Shah, is a partner at a well known CA firm in Pune, started by his father.
Pawan Chandak is a practicing Company Secretary. He also handles corporate legal matters. http://chandakcs.com/proprietor.html

We will try to cover topics like:
1. Differences between sole proprietorship / partnership / pvt. ltd. and the new LLP. Which is appropriate in which circumstances. Licenses, costs, tax implications.
2. Understanding issues a young startup might face like: FBT, STPI registration, depreciation, PF, equity distribution
3. Tax planning, expenses and deduction.

Jayesh will give a presentation giving the basics of the above topics, so that everybody has an overview of the area, then we will have a discussion session where we can get our questions answered by Prakash, Pawan and Jayesh.

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Reasons why proto.in should be in Pune

Proto.in LogoProto.in is the premiere conference for startups in India. The most recent edition was held in Bangalore last week. The next one is now being planned and the organizers are asking whether it should be in Pune or Mumbai.

Instead of making it simply a twitter popularity contest, I say let’s give them a host of compelling reasons why it must be Pune. In the comments to this post below, please suggest some good reasons why the next proto.in should be in Pune. I’ll collate the top reasons and create a new post out of them and forward it to the proto organizers.

To get you started, here are my reasons:

  • Pune the undiscovered country: If you go to a typical startup event (proto, headstart) in Bangalore/Mumbai/Delhi, you’ll run into the same faces over and over again. Pune is different. There is a lot that Pune has to offer that the rest of the ecosystem is not aware of (some examples below). Now would be a good time for proto to start the process of reaching out beyond the top 3 metros.
  • Pune is a hotbed of activity: Just look at the tech events calendar for Pune to get an idea of the various and varied activities. Multiple pages of them – note the Page 2, Page 3 etc at the bottom of that page.
  • Participation! PHPCamp, which was organized in and by Pune, attracted over 720 people from all over India. That’s right, 720 actual participants. It was 1000+ for Microsoft’s DevCon (organizers had to actually send some people back because there was just no space at the venue) and Acad DevCon. WATBlog Wednesday got its largest participation in the Pune edition (50% more than Mumbai and Bangalore editions).
  • Students: The future of the startup ecosystem is in the hands of students, and in our ability to get them interested in startups. And what better place to start that than Pune. We have boat loads of students. Who are enthusiastic and motivated. Gnunify a Free and Open Source conference organied mostly by students of Pune is expected to attract 600+ students.

These are the first few reasons that come to my mind. Please add to the list.

Update:

See the comments section for many more great reasons. A couple that I wanted to highlight right away:

  • Atul points out that: Pune has very few professional VC offices. VCs visiting Pune in the context of Proto.in might find obvious funding choices that they would have otherwise missed on.
  • Enthusiastic and others point out: It’s cheaper to organize it in Pune
  • Santosh points out: Pune OpenCoffee Club (550+) energetic Volunteers, Startups, and Entrepreneurs
  • and also: Doing it in Pune will definitely draw out techies in numbers for Startup Shotgun
  • and finally: Pune weather is far better than Bombay weather

And there are more below. And more keep coming in. If you are reading this in an email or RSS feed, please visit the website to see the full list of comments. You can subscribe to PuneTech comments feed (RSS, or email) too.

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Enrich your website (with content & money) – An interview with Hover.in

hover_logoHover.in is a Pune startup that provides a service for web publishers (i.e. website/blog owners) to automatically insert extra content into the webpages, in the form of a bubble that appears when the mouse is hovered over underlined words. The bubble can be informational (like a map appearing wherever a name of a place appears, or a background information about a company appearing wherever a name of a company appears), or it can be contextual, in-text, advertisement from hover’s network of partners, and most importantly it is fully under the publisher’s control. While services like this have been around in other forms, hover.in believes that its ability to handle any language, and the focus on Indian market sets it apart from the competition. See the PuneTech profile of hover.in to get a better idea of what hover.in provides.

Hover.in was one of the startups chosen to be showcased at proto.in’s Jan ’08 edition. Earlier this, week, they announced that they have received seed funding from Media2Win, and will soon be seen in action on some large Indian portals.

PuneTech interviewed Arun Prabhudesai, CEO of Hover.in, (he also runs popular Indian Business blog trak.in) to get a deeper look at hover.in. To be true to the “tech” part of PuneTech, we also asked some technical questions that were answered by Bhasker V. Kode (Bosky), CTO of Hover.

Q: Congratulations on getting funded – especially under these economic conditions. How do you plan on using this funding – what will be the focus areas?

The seed funding was finalized few months back before the whole “recession” thing started constantly ringing in our ears.

Actually, from hover.in perspective we feel this funding as more of strategic investment where Media2Win – being a leading digital media agency – will help us to go to the market. We have immensely benefitted from the experience Me2W brings on table.

The funding is being mostly used to ramp up our technical resources and infrastructure.

Q: Your main “customers” are website publishers. Are you targeting any specific geography, like India (as the .in domain name would suggest)?

Hover.in in-text platform is global and open for web publishers and bloggers from all geographies. However, we are actively targeting Indian market first. India currently does not have any in-text platform and that’s puts us in a great position to capture this market. Infact, hover.in is world’s first in-text platform that is also language agnostic, which opens up a large chunk of regional language websites.

Q: I keep hearing that “there isn’t enough money to be made from online advertisements alone in India, except for a few specific verticals.” And you seem to be going squarely after this market. What is your take on this issue?

You know, this people have started talking about because there are too many ad networks that have come up in last couple of years…more than 15 odd I can count on my fingers !

But if you look at the larger picture, online advertisements are the only ones that are growing year on year. Traditional advertising is hardest hit…

For us the advantage is, we DO NOT compete with traditional ad networks as they are 99% display advertising. We are in-text and this market has not even tapped. From publisher perspective, it is an additional channel for content and monetization.

From Advertisers, this is the most targeted way of displaying their advertisement. Also, as we follow CPA / CPC kind of model, advertisers have full ROI on investment.

Co-founders of Hover.in - Bhasker V. Kode, CTO (left) and Arun Prabhudesai, CEO
Co-founders of Hover.in - Bhasker V. Kode, CTO (left) and Arun Prabhudesai, CEO

Q: If I remember right, you are using Erlang for your development – a very non-standard choice. Can you share the reasons behind the choice? Isn’t it difficult to get Erlang developers? In retrospect are you happy with this decision?

(by Bosky)

Erlang has been used to build fault-tolerant and distributed applications for quite some time in areas like telecom, especially for allowing highly granular choices in networking. Off-late projects like ejabberd, mnesia, yaws and tsung have shown how products spanning several hundred nodes can be implemented with the erlang stack and in particular – web technologies.

It most definitely is a paradigm shift courtesy of it’s functional programming concepts, and we are glad we took that decision because of its inherent focus on distributed systems, and although the erlang developer community in India is non-existent, with the right attitude towards learning now a day’s it does’nt matter. Moreover it only took a couple of months for our developers to get used to the semantics, following which as with any stack – it’s about what you do with that expertise.

Erlang gives you that power, but at the same time – there are areas where it might not seem a right fit and perhaps look to perl or ruby for tasks that suit them. For example, we use python wherever it seems required as well. The good part is erlang open-source community has quite a closely-knit presence online, which does help quite a lot. We ourselves are now looking at contributing and opening up internal projects.

Q: One of the important challenges for hover.in will be scalability. How are you gearing up to handle that?

(By Bosky)

Right from day one, erlang based systems like ours are designed built for horizontal scaling – which allows plug-n-play addition to our growing cluster. Regardless of the development stack you work on – some things need to be built in early and that’s something we spend a whole lot of time during our first year fine tuning.

Especially for us – where practically every page hit – for every one of our users – reflects a page visit to us where we need to compute and render hovers in a matter of milliseconds. To this end – before starting out application-logic, we first built out our own distributed priority-queuing systems, our own distributed crawler and various indexing mechanisms, a time-splicing based cpu allocation for various tasks, which made things like adding jobs, executing them a more controlled operation regardless of what the actual job is and has been handling burst mode quite well.

Moreover, we can also add workers on-the-fly to almost all major tasks much like an Amazon ec2 instance where each work itself is supervised for crash recovery thanks to erlang’s open telecom platform libraries and guidelines. Caching is something else we have and continue to work on consistently. No matter how many papers, algorithms or implementations there are out there – every system needs to fine tune their own unique set of optimizations vs compromises that reflect their infrastructure, traffic, memory & space needs,etc ..

Having granular control of this is something that is a real challenge as well as a pleasure with the stack (Linux, Yaws, Mnesia, Erlang). We ‘ve also been quick to adopt cloud-computing initiatives like Amazon s3, and more recently cloudfront for our static content delivery needs.

We’re also working on a parallel map-reduce implementation, exploring options with xmpp, and better logging for our developers to find and fix glitches or bottlenecks, eventually translating to a faster and better user experience for our users.

Q: You moved to Pune specifically to start hover.in. What made you choose Pune?

Yes, I did move to Pune to start hover.in, however, it would not be fair to say that is the only reason why I moved here. I have lived most of my formative years here in Pune, before going to USA. And as you know, once a Puneite, always a Puneite!

Actually we had to choose from 2 cities – Chennai (Our Co-founder, Bhasker VK, is from Chennai) and Pune. Few important aspects tilted the balance in favour of latter. Better weather, Pune’s proximity to Mumbai where majority of big publishers, investors and advertisers have their offices. To add to it all Pune has great startup & tech community.

Q: In the journey so far, have you made any significant mistakes that you’d like to share with others, so they can learn from your experience?

Absolutely… Mistakes are important aspect of learning process and especially for first generation entrepreneurs like Bosky and Me. I think “attention to detail” is one of the most important aspects that an entrepreneur should watch for. You need to have clear in-depth blueprint in your mind about the direction your startup is going to take, otherwise it’s very easy to fall off the cliff!

Optimizing, especially during these tough times – be it resources, infrastructure or even your time. Optimize everything. Startups can’t afford any leaks.

The third thing and the one which I don’t see very often. Partner with other startups; see if there are any synergies between you. In most cases it is a win-win situation for both of them

Q: Are you partnering with other startups? At this stage, would it be possible for you to share info about any of these partnerships?

Yes, we are…one example would be Alabot (another Pune startup -ed.). Where we have got their NLP application (Travel bot) inside our hoverlet. So for any travel related publishers, it becomes a boon. So a win-win situation for both of us.

Another example would be – Before we got our own office, 2 other startups were kind enough to accommodate us for few weeks – These kind of partnerships in any way possible go a long way !

Q: What would your advice for struggling Pune entrepreneurs be?

Entrepreneurship is a roller coaster ride … It ain’t easy, but the thrills along the way make it all more than worth it!

Just jump into the rough waters and by the time you reach the other side, you will be glad you did it….

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Free Mentoring Workshop for Startups with Baba Kalyani, R Sriram etc.

Innovations 2009

TiE Pune in conjunction with Innovations 2009 is conducting “From Innovations to IPO” – a free workshop for mentoring startups on Sunday 9am to 2:30pm, at the Dewang Mehta Auditorium at Persistent Systems on S.B. Road.
TiE has limited free seats for the i2i Event, strictly on first come first served basis. To avail of the offer, please contact Namita Shibad on +919822495752. You can also register with her at namita.shibad@gmail.com.
When one asks any entrepreneur what he needs to get going, the answer we get is “MONEY”. This is true for almost all young companies looking to start out. But, what most do not recognize is that besides Money, there is so much more to getting going that, when the shots hit, they knock you over. There are issues on Marketing, making of a Business Plan, options for funding – remember that a Balance Sheet must look different if you are going for either Debt or Equity, and so many more unthought-of obstacles. Hence, this workshop aims to offer guidance in both management and technology for the entire spectrum of businesses across verticals.

Schedule:
9.30am to 9.45am – a brief introduction to the world of TiE, followed by a Suzuki Violin presentation by very little children.
9.45am to 10.45am – a Financial Workshop by Mr. Nikhil Khattau a Private Equity Investor, who also is on the boards of Marico, Midday, Nagpur Power & Industries, Paymate, Geodesic Techniques, and with Mayfield Services. Mr. Khatau will take you through the making of a Business Plan. He will also take financials of ‘X’ company as submitted to an Investor, and project them against the same financials, reworked so as to appeal to that Investor.
10.45am to 11.45am – an important session on Marketing by the Guru. R. Sriram co-founder Next Practice Retail, and the man who started Crossword, will share his experiences and insights on Customer Based Innovation – for a decisive competitive edge. He will also talk about the ‘all-important’ Branding aspect of Marketing.
11.45am to 12.15pm – Tea
12.15pm to 1.30pm – The Chief Guest of the Mentoring program, Baba Kalyani will share his experiences and insights into `Building a Modern, Global and Sustainable Enterprise.
There will be a small Question and Answer session at the end of each session.
1.30pm to 2.30 pm – Lunch will be served.

There 5 tech events happening in Pune this weekend. Check out the PuneTech calendar for details.

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