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Technical Writing: An alternate career for engineering students

(This is a guest post by Mugdha Vairagade, a Senior Technical Writer based in Pune. Last year, as part of the techstart.in initiative we had organized a mentorship/industry projects program for engineering students without jobs (or whose jobs had been deferred). In this program, Mugdha pointed out that technical writing is an equally lucrative career for engineering students, and offered to provide mentorship for anyone interested. She took on a small number of students for mentoring, and all of them now have jobs in this area. We asked Mugdha to give PuneTech readers an overview of what Technical Writing as a career means, what skills are necessary, and how to go about preparing for a job in this area.)

Are you a Computer Science/Engineering undergrad? Or, have you graduated and are looking for alternatives to the usual Software Development or Testing career paths? If yes, have you considered technical writing as a possible career option? Chances are, you havenât; because you donât know enough about technical writing.

All you need to start a career in Technical Writing is an ability to grasp complex technical topics (which you should have, as an engineering student) and good English. (Photo credit: Writing! by Markus Rödder via Flickr)
All you need to start a career in Technical Writing is an ability to grasp complex technical topics (which you should have, as an engineering student) and good English. (Photo credit: Writing! by Markus Rödder via Flickr)

People still know so little about technical writing that they miss out on the lucrative job opportunities this profession provides. In this piece, I try to explain what technical writing is all about, and why you should consider this as a career option.

As organizations have started recognizing the need and importance of technical documentation, the demand for technical writers with all experience levels have gone up. The demand for technical writers, and consequently the pay packages, are now at par with (or even better than) that of the Software Development or Testing professionals.

Sounds like a cool career option? You want to know more about technical writing? Let’s start by finding out who these technical writers are and what they do.

Technical Writers are known by different names in different organizations; such as technical communicators, software documentation experts, or information developers.

A technical writer must have two important characteristics:

  • Strong technical background – That’s obvious, considering that a technical writer must understand complex technical concepts, applications, or services to be able to document them. For example, OSS/BSS systems, genomic-analysis application, or even web-services for airline reservation systems.
    You as a Computer Science/Engineering student have an edge over aspirants with different academic background in this regard, as you already have good exposure to technology.
  • Writing skills – Yes, a technical writer must have excellent command over written English. And that is plain business English, understandable by a global audience. So you are not expected to write in ornate or literary style, but in a simple concise one.
    Also, you must be able to edit your own and othersâ work to ensure simplicity, conciseness, and usefulness of the technical documentation. There are clearly-defined standards like Microsoft® Manual of Style for Technical Publications and The Chicago Manual of Style to help you learn how to write and edit a technical documentation.
    And of course, you must enjoy writing!

The typical job responsibility of a technical writer is writing software documentation; although technical writing can also involve hardware documentation and training program development. Some real-world examples of software/hardware documentation are:

  • Context-sensitive help for a desktop applications (accessed by pressing F1),
  • Administration Guide for a server
  • FAQ pages for a social-networking website
  • Online help for an image editor
  • User manual for a cell phone
  • Troubleshooting manual for ATM machines
  • and more..

To write software documentation, a technical writer first needs to study the corresponding software, and find out who are the intended audience for the documentation. The technical writer does so by interacting with the software (if possible), study function designs and developer documentation, and interview Subject Matter Experts (SMEs).

Then, the technical writer defines the overall structure of the documentation, and writes down what she learned in that structure. This documentation is then sent for review to the technical and editorial teams for review. If the technical and editorial teams approve the documentation, the documentation is published in desired format (Online Help, PDF, XML, even MS Word).

The most challenging part of this process is: understanding the technical jargon and translating it in documentation understandable and usable by the target audience. This also involves judging and including what the target audience must know to work the application, and excluding what is irrelevant to them. Again, your exposure to software development helps you understand what goes behind-the-scenes, and how it impacts the software behavior the target audience sees.

Sounds like challenging job profile? Then you may want to know whether you can get any training in technical writing. Various institutes are providing short-term diplomas/certificates in technical writing these days. However, most of such training programs focus only on documentation tools; for example, RoboHelp, FrameMaker, Visio etc.

When choosing a training program, you should select one that focuses on technical writing concepts and standards. Given your technical background, you will find the documentation tools much easier to learn. And if your technical writing concepts are good, organizations are willing to hire and train you in the specific tools they use (there are so many tools!).

Last year, I conducted weekend mentoring sessions over a month for aspiring technical writers, as a part of the TechStart’09 initiative. I mentored CS students with technical writing concepts like Documentation Development Life Cycle (DDLC), standards, editing, and basic word processing tools. The results were really encouraging with all students landing technical writing jobs by the end of the program.

If by now you have made up your mind to take up technical writing, you can start preparing yourself by studying Microsoft® Manual of Style for Technical Publications and The Chicago Manual of Style. Also, you can learn using the editing and reviewing features your word processor (for example, MS Word, OpenOffice Writer etc.) provides. You may also become member of the Technical Writers of India or Technical Writers in Pune groups to learn about new technical writing concepts, techniques, and job opportunities. Feel free to write to me at mugdha at techatom dot in if you are interested in the mentoring sessions.

About the Author – Mugdha Vairagade

Mugdha Vairagade is a Senior Software Documentation Expert having over 8 years of experience, with strong background in Software Development. She has authored numerous well-appreciated articles and white papers on IT-related topics. She has worked with reputed organizations including IBM, Intel, and CNET.

Mugdha presently works as a Senior Information Developer with a services company based in Pune, India. There she leads small teams, executing and delivering high-quality product documentation projects for diverse domains – including Life Sciences, Telecom, and E-commerce.

Mugdha’s expertise and interests include Java, Linux, XML, and Open Source, along with Wireless Application Development.

Mugdha is an avid Open Source supporter. She also volunteers for Linux Documentation Project, Mozilla Development Center, and Pune Giki.

For more details, see Mugdha’s website

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Introducing http://PuneChips.com: The PuneTech SIG on Semiconductors, EDA, VLSI, Embedded Systems

Over the past 2 years, PuneTech has covered a breadth of technology related topics, with a concentration on Information Technology & Software. The strategic goal is to cover multiple technology segments and discuss innovative & exciting developments in these areas; specifically in Pune’s context.

It was with this objective that the concept of ‘SIG’ (Special Interest Group) was first mooted last year. A SIG covers a given vertical or horizontal domain area in depth. We decided that the best way to expand PuneTech would be to create a number of such SIGs, each focused on some particular vertical, and each run by someone who is passionate about that vertical. PuneTech would provide support, like a launching pad, publicity and visibility, and guidance about what works and what doesn’t work, based on our own experiences. Over time, we expect SIGs to have their own websites, and their own offline events.

PuneChips is a PuneTech special interest group on semiconductors, VLSI, embedded, and EDA. Click on the Logo to see all PuneTech articles about PuneChips
PuneChips is a PuneTech special interest group on semiconductors, VLSI, embedded, and EDA. Click on the Logo to see all PuneTech articles about PuneChips

PuneChips was the first SIG, launched in June of 2009, launched by Abhijit Athavale (SIG Leader) in cooperation with PuneTech. It focuses on semiconductors design and applications. This SIG has arranged many successful meetings and events, and now it has also launched has its own website: www.punechips.com . This website features information about the PuneChips events, as well as blogs about the semiconductors and embedded system industry. Volunteers like Arati Halbe have helped with PuneChips (but more volunteers are needed). Also, the Venture Center and Kaushik Gala have been helpful in graciously providing their premises for holding PuneChips events. For more details see the PuneChips about page.

PuneTech hopes to incubate more SIGs like PuneChips in future, and spin them off as separate entities. PuneTech will continue to be actively involved in supporting and publicizing the events and activities of these SIGs. If you’d like to start one, please get in touch with us.

PuneChips Activities

Over the past 8 months, PuneChips has organized a number of interesting meetings, featuring senior thought leaders from the semiconductor industry. It also has an active google-groups mailing list and a ‘Pune Chips’ linkedin group. Nearly 200 professionals and students from the VLSI, Embedded Systems, and other related areas are members of these groups. You can also follow PuneChips on twitter.

The first kick-off meeting of PuneChips in June 2009 featured Abhijit Abhyankar, Head of Rambus India. His talk on Emerging opportunities in the semiconductor industry presented a nice overview of the semiconductor sector and its progression over the past few decades. He also discussed emerging opportunities and trends in this field.

The second event featured Shrinath Keskar, ex-MD of Ikanos India. His presentation: IC Design Challenges in the Telecom sector discussed the various challenges in IC Design, specifically with respect to the Telecom Sector.

The August 2009 speaker Jagdish Doma, former director of VLSI design Conexant Systems, covered ASIC Verification trends and challenges.

The October 2009 session featured a talk by Cliff Cummings, President of Sunburst Design and SystemVerilog Industry Guru. He talked about SystemVerilog & Designer Productivity, discussing specific tools and tricks for improving designer productivity.

The January session featured Madhu Atre, President of Applied Materials India. His talk on A Bright Solar Future discussed the various new developments in the area of solar power (specifically photo-voltaic) and the macro alternate energy global trends. He also touched upon the implications of these developments for India, including costs and government incentives.

In 2010, PuneChips plans to arrange similar meetings, featuring talks by thought leaders from the industry. The SIG also looks forward to more active interactions on the mailing list and linkedin group. If you are interested in learning more about the PuneChips activities and/or have a speaker you would like to recommend, please contact Abhijit Athavale.

You should form a SIG too – Get in touch with us

It would be great if Pune has many more such SIGs. A number of such groups and organizations are already active (some like the Pune Linux Users Group have existed long before PuneTech was started, and most like the Pune Open Coffee Club, for entrepreneurs and startups, were created independently). But there is scope for many more. The existing ones largely tend to be focused on particular technologies (like the Google Technologies User Group, or the Pune User Group for Microsoft Technologies). There are only a few that are aligned with industry verticals, like PuneChips or the Null group focused on security. I think there should be more.
So, if you’re passionate about some industry vertical, and are willing to spend at least a few hours a week on organizing a Pune-based SIG around that vertical, and are willing to do that for at least a couple of years, please let in touch with us, and let us make it happen.

In fact, it does not even have to be a vertical. It can be a horizontal area that goes across groups. As long as it is something that benefits Pune’s techies, we are game. In fact, we’re soon expecting to make an announcement related to PuneTech and Marathi. Subscribe to PuneTech so you don’t miss it.

Breast cancer awareness drive needs help from Pune’s techies – Please help

(Monday, 8th March, is women’s day. PuneTech has decided to use that excuse to start a new series of articles highlighting inspiring stories about Pune’s women. For this purpose, we are roping in women techies who are active in the Pune tech community, and asking them to interview women who have great career stories and can serve as role models. Basically, by Pune’s women, of Pune’s women, for all of us. See this TechCrunch article by Vivek Wadhwa to get an idea of why this is important to do. We’re hoping that this will not just be an article or two in March, but a continuing series. We already have a number of interview candidates identified – but we need more interviewers. If you’re interested, please get in touch with us.

Normally, we expect to highlight women techies – those who have achieved something in the tech field. However, for the first post of this series, we’ve chosen a non-techie; but one who needs help from techies. We are hoping that Pune’s tech community will rally around her. Also note: women bloggers, twitterers will get a chance to interact with her at the Pune women’s blog/tweetup on Sunday 7th March.

This article has been written by Poonam Sharma, an instructional designer at an e-Learning company in Pune, and a prominent blogger.)

Dr. Capt. Ritu Biyani is a breast cancer survivor. Based in Pune, this lady has earned several feathers in her cap: ex-dental surgeon in army, first lady officer paratrooper from the army dental corps, a mountaineer, skydiver and a thorough nomad.

Her story is not important only because she is a cancer survivor, but because she chooses to dedicate her life for cancer awareness activism.  In her zeal to reach out to people around the country, she has driven solo across the country!

solo driving map
This is a map of the road trip that Dr. Ritu took across India with her daughter. They personally delivered breast cancer awareness workshops to over 26000 people in the remotest corners of India. Click on the map for a larger picture.

Along with her then 14-year-old daughter Tista, she drove to the four tips of India in a Ford endeavour for 177 days!

Together she and Tista (her daughter) hold the Limca Book of Records for first mother-daughter duo  expedition on cancer awareness across the country.

You can also read much more details about her story and her initiative at her full interview at the Visceral Observations blog, to know her cause and why another road trip.

On her first expedition, Dr. Ritu reached out to 26000 people. She plans to go on second expedition this time focused on North, Central and South India. However, for her endeavour, Dr. Ritu needs our help in several ways to make this expedition happen.

What is the foremost thing you need help with to make your expedition happen?

The first I need is a sturdy car, preferably 4X 4, since this is a road trip. A SUV with good ground clearance is a necessity. As a woman, safety is an additional concern.  I do not want to be stranded with an unreliable car that breaks down in a remote, distant inaccessible place. Last time I travelled on Ford Endeavour, which served well for the purpose.

Dr. (Capt) Ritu Biyani-Joseph and her daughter, Tista, with the car they used for their breast cancer awareness roadtrip.
Dr. (Capt) Ritu Biyani-Joseph and her daughter, Tista, with the car they used for their breast cancer awareness roadtrip.

This time I am looking for sponsors who believe in the cause enough to arrange funds for a car and other necessities like a data card and BSNL connection on roads. BSNL is the only one that works everywhere and phone is the only way I keep in touch with my family while I am on roads.

I would further need volunteers who can help me organise workshops locally during the expedition.

So you must be in touch with organisations that carry out corporate social responsibility initiatives?

Yes, I have few leads. But I am required to submit proposals. Since I have no prior experience in drafting such proposals, I am counting on help from your readers who are adept at this sort of thing. Further, any leads on possible sponsors are encouraged from the PuneTech readers.

What social media networking Websites have you been using to connect with possible volunteers for your cause?

I rely mostly on my email and phone. Thankfully, so far I have had considerable media coverage, all such articles carry my email and phone. People contact me through both. Then there is a Web site for my foundation Highways Infinite, which I admit requires an overhaul to reflect teh details of my work. I aim to add a section there where anyone can interact with the cancer experts.

I have never used social media networking, but yes I am waking up to its benefits. I am planning to open a twitter and facebook account. My challenge is that due to my schedule, I might not have enough time to manage these profiles. Moreover, I have a long way to go before I can be called ‘web savvy’. J

Perhaps it would help if we had volunteers who manage the twitter and facebook accounts for you. You mentioned something about requiring volunteers to organise the workshops.

Yes, though I have not yet planned my itinerary and exact date of my trips. It would be great if some local volunteers in different parts of India could step forward to organise the workshops in their area. Key assistance required is that they can coordinate and get together people from their community.  I also want to identify few volunteers, who could further be trained to conduct workshops in their own. This way even after I am gone, cancer awareness will continue.

This, as I understand, is a call for the volunteers in other parts of India, especially those living in north, central and south India along the central axis, the route on which you are planning your second expedition.  Is there anything that the volunteers from Pune can help you with?

Yes, I can think of at least two ways. I have been meaning to create a documentary of my first expedition and the recent cancer walk conducted in Pune. The latter is a short-time task. I have video footage that needs to be edited. I am learning to edit my videos, but any help in this task is appreciated.

However, creating documentary out of hours of amateur footage (me and my daughter have shot mostof it. )  is tedious. It requires more work. I also hired an video editor but it did not work out. Hopefully, through your readers I can find me someone who can help me with this mammoth task.

You mentioned a second way Pune volunteers can help you?

Yes, when I conduct workshops on my road trip. I would like to leave behind some posters on cancer awareness, facts and myths. I need help from some creative people who can create as many posters as possible. I have few templates for some such posters, but more creative ideas for the same are also welcome.

So there you go, techies and creative folks, you have it from Dr. Ritu herself as to how you can be part of her noble cancer awareness endeavour. You can brainstorm and suggest web-savvy ideas/strategies to spread her work, organise fund-raisers, and arrange for people who need workshops. Please step forward and extend your helping hand.

In case you want to contribute to Dr. Ritu’s project financially, you are more than welcome. NO AMOUNT IS TOO SMALL. Her foundation is called Highways Infinite. All donations are exempted under 80G [5] of the Income Tax Act, 1961.

Dr. Ritu is a guest speaker at Women’s Day Tweet up in Pune on this Sunday , 7th March, 2010). If you are a women in Pune, you can register here and participate.

Contact details of Dr. Ritu Biyani

  • Email: missionhighways at gmail dot com
  • Phone:  +91 98812 32744

About the Author – Poonam Sharma

Poonam Sharma is an instructional designer by profession. She is a bibliophile, movie and theater lover, who doesn’t think twice to take up social causes. She calls herself a small-time activist and blogs at Visceral Observations.

(Editors note for those planning on helping out: Remember that Dr. Ritu is doing a lot of work by just herself. As such, she does not really have the time to do all the things that really could be done. So, rather than simply offering guidance, it would be better if you could actually offer to do things for her. For example, guiding her on how to use a facebook fan page to reach people is of limited use; much better is if you volunteer to not only create the fan page, but to run it (with inputs from Ritu), for the next 6 months. -PuneTech ed.)

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Volunteer for TEDxPune, help to put up the best Technology, Entertainment and Design show in Pune

Update: At this meeting (which is now over), it was decided to form various sub-committees that will work on different aspects of TEDxPune. If you’re interested, please sign-up here.

A group of volunteers has been formed to put up a TEDx program in Pune later this year. And, since we would like to put up a world class show, we need the help of a lot of volunteers to be able to achieve this. Please join the TEDxPune mailing list and help out. There will be a kickoff meeting this Saturday, 27th February, from 5pm to 7pm at SICSR (the Symbiosis Institute of Computer Studies and Research, Model Colony. Map: http://sadakmap.com/p/SICSR). Please attend. Anyone who is enthusiastic enough can attend. It’s free.

What is TEDx?

This is a TED video of Sendhil Mullianathan talking about how we are unable to solve “simple” problems like diarrhoea, inspite of the fact that we “know” how to solve them. This is an example to give you an idea of what a TED talk is. Click here if you’re unable to see the embedded video. Another example is the famous “Sixth Sense” talk by Pranav Mistry (a must see, if you haven’t seen it)

TEDx is a local version of the TED program. You might have already heard of TED, or have seen some TED videos. TED is non-profit group that holds conferences all over the world with the single intention of spreading the most inspiring ideas to the widest audience. TED believes in the power of ideas to change attitudes, lives and ultimately, the world. So TED is creating a repository of ideas, in the form of talks given by some of the world’s most original and insightful thinkes, and videos and transcripts of these talks are disseminated freely to anyone who is interested. The name TED stands for “Technology, Entertainment and Design,” but overtime, the idea has grown to encompass any idea that can (or should) change the world.

TEDx is any locally organized conference that follows the TED guidelines. A TEDx can be a half day or a full day event consisting of talks by various invited, carefully selected speakers. No talk can be over 18 minutes in length. The talks should be cross-disciplinary, and must go over a wide range of topics. And there should be nothing other than these talks. No panels, no break out sessions, nothing. Just talks, and discussions. And we would really like the talks to be mindblowing. Something that will spur the audience into action. Or fill them with wonder.

I am sure there are many, many such people in Pune. But we need your help in finding them. Some of the potential speakers are well known, established names. Like Jayant Narlikar; or Arvind Gupta. We will try to get people like those; but in addition, we would like to find young and upcoming not-so-well-known speakers who have the passion and new ideas that will inspire the next generation.

Will you help us find them? If yes, please come for the meeting on 27th. And join the TEDxPune group. (or follow @TEDxPune on twitter).

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Event report: Mozilla for you Business

(Last weekend, Pune played host to Arun Ranganathan, Technology Evangelist for the Mozilla Foundation, Seth Bindernagel, Director of Localization, and Axel Hecht, who co-ordinates localization from a technical perspective, and Ragavan Srinivasan, from Mozilla Labs. We had a meeting of the Mozilla Folks and the Pune Open Coffee Club. POCC member Gurminder Singh, posted this “event report” on the Pune Startups mailing list. It is reproduced here with permission.)

The Mozilla Foundation logo
Image via Wikipedia

The whole session proved to be very interesting. Here is short summary about session on 21st/ Feb 2010 at SICSR Pune.

It Started with Arun’s presentation which covered

Open web platform

Open web platform does not mean open source, it means the standards on which web is based should be open. for e.g PHP is open standard and used by facebook to build million dollar business, Google supports and extensively uses open standards. Organizations should involve in defining and shaping open standards while keep in view the way web is evloving.

Using this open web platform million dollar businesses can be built.

The HTML5 standard has many revolutionary features to change the how people interact with web. One of them is Video

Future of Video on Web

Currently there is no standard format of video on web. We can see avi, mov, mp4, flv etc floating all over. People mistakenly assume flash to be standard because of its widespread use. Flash is a proprietary format from Adobe and lacks the open standard definition which makes it hard for Open standard browsers like Firefox to support it. Therefore HTML5 is coming up with new open format for video “Ogg Theora”. Recently  after a lot of community pressure YouTube announced support for Ogg theora format.

In HTML5 using elements like canvas, video and SVG a video can be treated as data and manipulated on runtime. for eg user can put a video inside a video on the fly. It can be used to make ajax calls on video and running it without any third party software.

Firefox capturing device orientation

With new hardware capabilities like accelerometer very common in devices, firefox has come up with new api to capture device orientation events. This capability can be used for better user experience detecting the motion.

Fonts for web

There was small discussion about a company name typekit.com . Typekit provides user with all the fancy fonts which till today were shaped in some image editing software and pasted as image on website.

GeoLocation

Firefox 3.6 is having support for geolocation api. Geolocation identifies the users location and points it on google maps. Under the hood it uses google gears service.

Web3GL

Future firefox versions (maybe 3.8 , 3.9) will have support for 3D graphics. This is based on web3gl component which interacts with OpenGL to render graphics on screen.

The Mozilla-based Business Idea competition

At the end of session Seth, Arun, Ragavan and Axel organized a small contest where in audience was divided in 10 teams of 3. Each team was given 5 minutes to come up with business idea and present it to audience. Presentation time was 1 min and after questioning about business model etc a winner was decided.

Out of the ten business ideas, these 4 were in finals:

  • Typekit.com for indian languages – typekit.in
  • e-learning classrooms for physically impaired – using video in video capabilities of HTML5
  • Making a video using Mashup – e.g Google maps,text to speech audio
  • Using Geolocation api from firefox – giving user local search results like restaurants

The winner was: e-learning classrooms for physically impaired.

It was great experience to interact with team. We are hungry for more such sessions. Thanks for coming and thanks for reading this through 🙂

About the Author – Gurminder Singh

By profession, Gurminder is a System programmer (C, Linux kernel,Wireless Networks) and has a hobbyist he is a Django, Firefox extensions, and web-2.0 developer. His interests are building useful products(Mashups) using web2.0 components

He is learning new technologies with his experiment http://www.tutit.net. It is a social tuting place, where a user can publicaly store tutorial bookmarks. It is hosted on Google App Engine using Django, Jquery and Dojo.

Gurminder is on twitter as @sgurminder, and can be reached at sgurminder@gmail.com

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An Abundance of Open Source: GNUnify conference in Pune this weekend

Every year, Pune plays host to a major open source conference, GNUnify, organized by the Pune Linux Users Group and SICSR (Symbiosis Institute of Computer Studies and Research).

GNUnify is one of the top international free/open source software conferences in India. Click on the logo to see all PuneTech articles about GNUnify
GNUnify is one of the top international free/open source software conferences in India. Click on the logo to see all PuneTech articles about GNUnify
Anybody who has any interest in technology should try to attend. It is free, and open for anybody to attend. All you need to do is register here, and you are read to attend two days full of technology talks, and to meet people who are most passionate about technology. Can you think of a better way to spend a Friday / Saturday?

The full list of talks and speaker profiles is give here. Dipen Chaudhary has given his list of 5 GNUnify talks that you must not miss. What is your list of must-attend talks? Please give suggestions in the comments.

There are a bunch of workshops you can attend that will teach you something, like designing with Inkscape, or web applications using python+pylons. There are talks on everything from couchdb, embedded linux using beagle board, closure, future of the web as a platform by the Mozilla team, CakePHP, Android, and much more.

The GNUnify blog is also quite active, and has been publishing short interviews with some of the speakers. See for example:

And follow GNUnify on twitter to get the latest updates on what is going on with GNUnify.

Ignite Pune 2: Speak for 5 minutes on anything you’re passionate about

After a great Ignite Pune event last year, ThoughtWorks Pune brings you the second edition of Ignite Pune 2, on Thursday, March 18th, 6pm onwards, at Thoughtworks office, Ground Floor, Tower C, Panchshil Tech Park, Yerwada.

Ignite is an event where you can talk for 5 minutes about any topic you're passionate about. And you get to hear about the passions of others in Pune.
Ignite is an event where you can talk for 5 minutes about any topic you're passionate about. And you get to hear about the passions of others in Pune.

Ignite comprises a series of 5 minute talks on a wide variety of topics of general interest; and it comes with a promise that there will be no sales pitches or product demos! Imagine you’re on stage, you have 5 minutes & 20 slides to make your point. Is there a topic that inflames your passion? Then send a mail to the Ignite Pune team.

Even if you’re not planning on speaking, you should go there just to listen to a whole bunch of people talk about what they love doing the most. And to meet interesting people, and learn new things, and maybe, along the way, pick up a new passion. This event is free for all to attend – all you need to do is register here.

For more details see see the Ignite Pune website. It includes a link to a write up about the first Ignite Pune, and the speakers and topics covered last year. That should give you an idea of what to expect (or maybe not – you might get a completely different set of topics and speakers).

How many innovative small businesses are there in India?

(This essay was written by Kaushik Gala, is taken from his website, where you can find more such essays by him, and is reproduced here with permission. Kaushik is a Business Development Manager at Pune-based startup incubator Venture Center. Please send any comments to galatime@gmail.com)

Kaushik Gala, Business Development Manager at Venture Center is looking for all innovators in the areas of biology, chemical, and material sciences.
Kaushik Gala, Business Development Manager at Venture Center is looking for all innovators in the areas of biology, chemical, and material sciences.

I want to estimate the number of innovative enterprises in India, and look into their (in)ability to access risk capital.

Why? Because I’d like to know how many Indian enterprises may offer higher returns than FDs, bonds, mutual funds & stocks. But with a lower risk than a VC funded startup.

Why? Because I believe it is possible to raise & deploy a large amount of risk capital to a large set of Indian companies. $1B+.

Why? Because 95%+ of innovative enterprises lack access to risk capital. And 95% of ‘rich’ Indians / NRIs lack access to private equity investments in India. That’s my hypothesis.

So what? Well, there’s a business model in here somewhere.

Definitions & Numbers

I’m mixing up the various terms used to describe relatively young & relatively small (by revenue) companies. These include: startups, Micro, Small and Medium Enterprises (MSMEs), Small Scale Industries (SSIs), new ventures, spin-offs, spin-outs, etc.

Per the 2006-07 census, there are over 26 million MSMEs in India. ~ 97% of these won’t show up in MCA statistics since they are unregistered or operate as sole proprietorships / partnerships.

A company is Micro, Small or Medium depending on the amount invested in plants & machinery. MSMEs employ ~ 60 million people (= 3 Mumbais) and contribute ~ 20% to India’s GDP.

Of these, over 98% are ‘Micro’ enterprises. The majority are ‘one-man shows’ that provide services to local markets with minimal investment. They use traditional techniques, have no formal management practices and lack access to bank credit.

The numbers are huge from a micro-finance perspective. But I’m looking for candidates for risk capital. Time to narrow down the potential market.

Innovative (M)SMEs

How many MSMEs have an innovative business model or technology, that is fairly scalable? Who knows! Let’s make a few random assumptions and pick numbers out of thin air. ‘Micro’ enterprises are less likely to be significantly innovative given their constraints. That leaves say ~ 0.5 million Small & Medium Enterprises (SMEs) to choose from.

Ignore stuff like product vs. service, urban vs. rural, geography, etc.. Let’s assume that at least some % of these 5 lakh SMEs are innovative enough. To qualify, they should have products/services with some ‘edge’, which provides growth & profits. These SMEs were ‘Micro’ at birth, and since they are still around, they must be doing something right.

Maybe 2% of SMEs meet this criteria. That’s 10,000 innovative (and perhaps risk capital worthy) enterprises across India.

My assumption of 2% may be wildly off, but remember that I left out 25.5 million ‘Micro’ enterprises. If even a fraction of those get added to the ‘innovative’ pool, the 10K number suddenly looks small.

Risk Capital for Innovative (M)SMEs

Most MSMEs rely on family, friends & personal networks for funding. Only a select few have access to risk capital from angels, VCs, and certain schemes from government/banks. For example:

  • On average, < 100 Indian companies get VC funding every year.
  • On average, angels & angel networks (eg. Mumbai Angels) fund ~ 50 startups every year.
  • On average, government schemes for startups (eg. DSIR’s TePP, TDB seed funds) fund ~ 100 enterprises every year.
  • On average, ~ 50 companies get listed (via IPOs) on our stock exchanges every year. Of the ~ 2000 companies that traded publicly, 80%+ are quite illiquid.
  • On average, bank lending to MSMEs accounts for < 10% of total commercial lending. It’s usually in the form of secured, collateralized debt – not ‘risk’ capital. With personal guarantees from borrowers. And probably only to the ‘Medium’ enterprises.

By any measure, this is hugely insufficient in the context of my 10K estimate. And it gets worse:

  • The average VC deal size in India is ~ 20 crore. That puts the average pre-money valuation at 40 – 60 crore.
  • To stand a chance of an IPO on the NSE or BSE, a company must ideally have revenues of over 100 crore.
  • While governments & banks may be more open to smaller deals, they offer a different set of challenges – slower processes, risk-aversion, stringent spending terms & conditions, limited exposure to risk capital, etc.

SMEs need to invest 10 lakh – 5 crore in their businesses. In the Indian VC world, this would count as ‘seed funding’ or ‘early stage funding’. It is supposed to be followed by Series A, B, C, … on its way to a 100-1000 crore valuation. But not every SME is a glamourous, Silicon Valley style, tech startup. Not every SME is addressing a 1000 crore market. Or even a 100 crore market. So all this talk of ‘seed funding’ is irrelevant.

Bottom-line: There is a tremendous shortage of risk capital – in the 10 lakh to 5 crore range – for innovative (M)SMEs.

[Caveat: Then again, how many of these business owners are willing to part with equity?]

For the MBA/VC types, here is what the SAM (serviceable/sellable available market) looks like: 10K SMEs * say Rs 50 lakh per SME on average = Rs 5000 crore = $1B. Maybe much more!

Demand is not a problem. What about supply? Time for Essay #2.

How can we improve students and industry collaboration on innovative projects? (Answer & win prizes)

Update: The contest is over (but the discussion can still continue!) Abhay Patil, who judged the contest, had this comment about the contenst:

On behalf of IITB Alumni Association (Pune Chapter) – organizers of Innovations 2010 – let me thank PuneTech and it’s members for this set of insightful, passionate and well articulated responses. You literally made our day and have given us enough high quality stuff to digest before we plan the next edition of Innovations!

I will share the ‘verdict’ of the organizers with Navin shortly. You would agree that this exercise is not just a ‘competition’. We should/ would figure a way to move forward with these inputs. Thanks again!

After looking at the quality of the answers, the IITBAA(Pune) has decided to increase the number of prizes to 5, so we have 5 winners: Manish, Ruchika, Abhishek Nagaraj, and Vijay Patil. Vipul gets a special prize for the best student answer. Congratulations and thanks, your free passes are in your email.

Now for the next steps – actually implementing some of these ideas…

We are giving away two passes for Innovations 2010, worth Rs. 1000 500 each (Update: after this article appeared, Innovations appears to have dropped the ticket price down to Rs. 500), for the best answer to the problem laid out in this post. Read on for details.

Earlier today, we wrote about the Innovations 2010 event happening in Pune next Saturday, and while it is great that we have interesting innovations to showcase in events like this, it is a cause for worry that a country of a billion people cannot come up with more innovation; especially when you consider that we probably have more high IQ people than the entire population of the United States.

One of the problems, as I see it, is the lack of collaboration between our best students and Industry. We have lots of smart students wasting away in a bureaucrat controlled education system. They have time on their hands, and even motivation to work on interesting stuff (if you manage to catch them at the right stage). What they don’t have, is the experience and guidance necessary to work on the right problems. I’ve seen many bright students working on difficult, but ultimately pointless problems/projects, because nobody pointed them in the right direction.

Click on this icon to see all PuneTech articles related to tech education in Pune
Click on this icon to see all PuneTech articles related to tech education in Pune

By contrast, there are enough bright people in industry who are full of brilliant ideas, but who are too busy with their delivery schedules, and they just don’t have to time to implement and try out any of their ideas. Connecting the two sets of people is an obvious solution, that many groups of have tried without much success, for many years. There are lots of initiatives, like Peepaal Campus, projects4students , but I don’t see any of them really achieving critical mass. I’m not sure what the problem is, but I feel that one of the issues is the fact that many of these initiatives are focused on B.E. projects of 4th year engineering students – and that, in most cases, is a waste of time. By that time, most of the students have lost any interest/motivation in doing a good job of the project. Most BE projects, which are supposed to represent a year’s work for 3 to 4 people, are worthless, and could be done by a passionate/motivated student in 2 weeks. For a more detailed discussion of the problems with motivating 4th year students with industry projects, see this interesting discussion on ForPune.com.

But, let us not give up. Cynicism is over-rated. I think we can still do something. At least in Pune, a few people getting together can make a difference.

So, here is the challenge:

Suggest a specific, detailed, implementable initiative that a few of us can start in Pune, to get students and industry to work together on innovative projects. To improve your chances of winning, give a proposal that is:

  • Specific (as opposed to general handwaving)
  • Detailed (as opposed to short one or two liners)
  • Implementable right now (as opposed to a 10-year plan)
  • Implementable by us – people like you and me (as opposed to something the Government is supposed to do for us)

Leave your proposal as a comment on this article, or you can post it on your own blog or elsewhere and leave a link (or a trackback/pingback) here. Extra credit if you’re willing to be one of the persons who will implement the suggestion! The best two entries get one Innovations pass each. Of course, you’re encouraged to enter even if you’re not interested in the Innovations pass. (In that case, please indicate that in your entry, so we can give the pass to the next best entry.) The deadline for this contest is Tuesday, 5 January, 2010, midnight, IST.

Pune engineer’s solar-powered crop irrigator covered by MIT Technology Review

Pune-based Padmakar Kelkar has developed a solar-powered crop irrigator that can be a huge boon for farmers in these times of failing monsoons and 14-hour rural power cuts.

I had no idea what pivot irrigation is, so I looked it up in wikipedia, and to save you the trouble, I’ve copied the relevant paragraph here:

Center-pivot irrigation (sometimes called central pivot irrigation), also called circle irrigation, is a method of crop irrigation in which equipment rotates around a pivot. Central pivot irrigation is a form of overhead (sprinkler) irrigation consisting of several segments of pipe (usually galvanized steel or aluminium) joined together and supported by trusses, mounted on wheeled towers with sprinklers positioned along its length. The machine moves in a circular pattern and is fed with water from the pivot point at the center of the circle. The outside set of wheels sets the master pace for the rotation (typically once every three days). The inner sets of wheels are mounted at hubs between two segments and use angle sensors to detect when the bend at the joint exceeds a certain threshold, and thus, the wheels should be rotated to keep the segments aligned. Centre pivots are typically less than 500m in length (circle radius) with the most common size being the standard 1/4 mile machine (400 m). To achieve uniform application, centre pivots require a continuously variable emitter flow rate across the radius of the machine. Nozzle sizes are smallest at the inner spans to achieve low flow rates and increase with distance from the pivot point.

MIT’s Technology Review (India Edition) covered this a couple of weeks back (the same article also appeared as a featured innovation in DARE magazine). Kelkar’s technology was one of the featured innovations in the IITB-Alumni Association’s Innovations conference in 2008 that happens every year in Pune. (By the way, Innovations 2010 is happening in a couple of weeks – you should consider attending).

The TechReview article points out the advantages of this irrigator:

The solar panels charge the battery, and this in turn runs the machine when there is no sun. “We have run the machine 19 hours continuously without solar energy at all,” says Kelkar. The use of solar panels could be a boon for farmers in those states that get ample sunlight but not enough electricity.

Other advantages include water savings of about 30-50 percent over other pivots, zero land erosion, 30-50 percent more yield, higher return on investment, and minimum labor requirements. Compared to the drip irrigation, Kelkar’s pivot is more cost-effective. “Drip irrigation may cost around Rs 35,000 an acre, whereas my machine costs around Rs 45,000 an acre. But the cost in case of drip irrigation includes laying it out in the field every time and taking it out once it gets damaged, and you may have to spend another 15 percent every year. On a long-term basis, the cost of my machine comes out to be much less,” he adds.

Having already spent 20-25 lakhs of his own money in developing the technology, Kelkar is now looking for funding to start commercial production. One of the sources he is considering is the Government of India’s Technopreneurship Promotion Programme (TePP). (PuneTech had covered TePP about an year back.

In his efforts at finding funding, he is being helped by Pune’s Venture Center. You can see all of our coverage of Venture Center’s activities here. Thanks to @kaushikgala for tipping us. Also, you can follow MIT Technology Review’s India Edition here.