Category Archives: News

Monkiri adds Blogger/WordPress support – becomes more useful

When Pune-based social web-clipping service Monkiri had launched a couple of weeks ago, I had complained that it’s utility is very limited because it does not allow posting the clips to the user’s personal blog. They have moved quickly, and fixed the problem. They now support Blogger and WordPress blogs. That should certainly increase its adoption rate.

See also: SocialMedian, a personalized news recommendation service, whose development is being done in Pune. There are some similarities with Monkiri (i.e. the social bookmarking aspect), but significant differences too (i.e. the personalized recommendation part). The other big difference is that SocialMedian has a world-wide focus, whereas Monkiri appears to have an India-only focus.

A Vision for e-Governance in Pune

In an earlier article, I wrote about how Pune now has a CIO, who is pushing various initiatives to make Pune the city with the best use of technology for governance.

At my request, Dr. Anupam Saraph, the CIO of Pune, has written two articles about this aspect of his work. The first one is a vision piece painting a picture of Pune in 2015. An excerpt:

The pain of providing the same information over and over at different counters is history. The first time I registered myself to ilife, through my computer at home, I was asked to provide information to identify myself. I was requested to visit any one of the 14 ward offices to provide a photograph and my thumbprint to receive my Pune-card, my username and a password to access ilife. That was it.

My Pune-card provides me with cashless bus-travel, parking and entry into all electronic access public locations as well as electronic entry enabled private locations. It works as a cash-card and also replaces time-consuming procedures with countless forms to make applications. It simplifies and secures transactions as I can simply allow the service providers to swipe my card and take my thumbprint to access information. Only information that I have marked as allow through Pune-card will be accessed at points-of-transaction. The transaction is updated in my account on ilife.

If you read the whole article, you’ll notice that none of the ideas contained there are futuristic, or taken from sci-fi. They are all things that can be implemented relatively easily using today’s technology. All that is needed is execution and political will. And there are indications that the political will is there.

While a vision statement might be good as an inspiration, it is worthless without concrete short-term goals and projects. Dr. Saraph has written another article that lists some of the specific projects that are already underway. There is already industry interest for some of these projects, for example, Unwire Pune, and Pune Cards. Others, like Design for Pune and MyWard, will depend more upon community participation.

This is where you come in. All of these projects can do with help. From web-design and usability, to server and database tuning. Or, if you are a non-technology person, you can help with spreading the word, or simply by participating. I am planning to start a discussion on these topics at IdeaCampPune tomorrow (Saturday). Dr. Saraph will also try and attend those discussions. (Registration for that event is now closed, so you will not be able to attend unless you’ve already registered. However, if there is a good discussion, and any concrete actions result from it, I’ll write an article on that in the next week. Stay tuned. If you’ve already registered, please note that the venue has shifted to Persistent’s Aryabhatta facility near Nal Stop.)

SEAP is already behind these initiatives (in fact, the appointment of Anupam Saraph is a joint partnership between PMC, SEAP, Dr. Saraph.) Civic commissioner Praveensinh Pardeshi is very supportive of the project. Companies like Persistent, Eclipsys, nVidia have already pitched in by providing free manpower or resources.

But given the scope of the project, more volunteers are welcome. I have already committed to spending some time every week on projects that can use my expertise, like Design for Pune and MyWard.

It is very easy to get cynical about any projects undertaken by the government. Especially PMC. And that was my first reaction too. However, I have now come to believe that a few people can make a difference. Participate. Enthusiastically. Passionately. Try to convince your friends. One out of 50 will join you. That might be enough. Isn’t it worth trying?

Related articles:

PMC vision for the future needs your help

Pune now has has a CIO – whose job it is to guide all use of information technology related to PMC. This includes external facing services like property tax payments, marriage/birth/death registration, and also internal use of IT like MIS and ERP. Dr. Anupam Saraph, who has been appointed the CIO of PMC, is an industry veteran with a good understanding of the latest trends in both technology and e-governance. As a result, his vision for PMC goes far beyond simple computerization of services – this includes initiatives to encourage citizen participation through the use of wikis and social networking, games and competitions to increase citizen involvement, use of maps, GIS, and mashups to increase usability and usefulness of the services and websites.

However, I don’t think this is something that can be done without active community participation. For really successful implementation of some of these ideas, what is really needed, in my opinion, is the involvement of the tech community to help with the execution – frontends, backends, usability, evangelization. I would like to start a discussion on how we can help.

Dr. Saraph has agreed to attend IdeaCampPune for a few hours in the first half o the day. If we can get a few discussions started around this topic, he can participate, clarify his vision for us, and answer questions. I have also requested him to write an article giving some more details on his ideas and initiatives, so we can start thinking about how best the community can help in each of those areas. He hopes to have it done by Monday or Tuesday, and I’ll post it here as soon as I get it. Please check this site again on Tuesday. (Or better yet, subscribe to the RSS feed or email updates.)

If you have any immediate questions or suggestions please post them in the comments below, and I can have Dr. Saraph answer them.

Related articles:
Upcoming Events: IdeaCampPune
PMC to re-charge Pune wi-fi project
Pune Municipal Corporation gets CIO, new website, wiki

xG Technology, Inc. Selects VoIP Software Solution From Trinity Convergence for New Wireless Handset

xG Technology, Inc., provider of low-power, long-range wireless communications technology, has selected its VeriCall Edge embedded VoIP software for xG’s new xMax TX60 wireless handset.

VeriCall Edge software will provide a complete embedded VoIP software solution for the TX60 handset, including all of the signaling and media processing (codecs), and quality of service technology required to place and receive voice calls.

Source

Trinity Convergence is a provider of embedded software platforms for VoIP and voice + video over IP (V2IP) products and services. Trinity has a development center in Pune on Senapati Bapat Road. See the PuneTech wiki profile of Trinity for more information.

PMC to re-charge Pune wi-fi project

From ExpressIndia.Com

With private company, Microsense, “struggling” to implement the Unwire Pune project a year after its launch through out the city, the Pune Municipal Corporation is planning to rope in multiple agencies to provide the (Wi-Fi) wireless internet connectivity facility.

[…]

“Four more private agencies have offered to provide the wireless internet connectivity service and we are planning to rope them for the implementation of the coveted project,” Anupam Saraph, chief information officer (CIO), PMC, told this paper on Sunday.

PMC now has an experienced industry veteran, in the form of CIO Anupam Saraph, at the helm of IT-related affairs since January 2008, and he is slowly trying to overhaul the system. He recently gave the PMC website a new look, and introduced the use of wikis for internal project management. He has a bunch of other initiatives cooking that I hope to write about in detail later this week. Stay tuned.

(!)Yureekah – the Google of Online Advertising

(!)Yureekah is a Pune+New York based company which is aiming to become the Google of online advertising information. They feel that information about ad campaigns, competitive analysis, lead generation, which used to be the domain of highly-paid experts, should be accessible to anybody at the click of the mouse.

Here’s their pitch:

Today millions of ads run on millions of portals hourly. Imagine a world where you could identify where all your competitors are advertising, and use that information to decide how to advertise in the portals that best fit your brand — irrespective of geography, language, and time zone.

This service is now live (although it is still in “alpha”). According to co-founder and CEO, Devaraj Southworth:

“We set out with a singular mission; to organize the world’s online advertising information and make it universally accessible and useful through a single, automated portal – and in the process eliminate the enormous inefficiencies that currently exist. (!)Yureekah is free to all users, enabling agencies and advertisers to reduce costs, but also levels the playing field for small business owners and individual advertisers by offering the same access and ability. We believe that our suite of products will change the way in which traditional online advertising operates. Our objective is to develop a collaborative online platform for all online advertising needs and intend to replicate the success of Google’s AdWord in the Display space.”

(!)Yureekah was started by the serial entrepreneurs behind iThink Labs and 30Seven Design. How did it get started?

At 3:00 am EST, 12:30 pm IST March 5, 2007 my cell phone rings. “Hello” I squeak into the receiver. Immediately I recognize the excited voice of my business partner Vishal over 3000 miles away. “Devaraj, are you sleeping?” “Uh, I was,” I replied. “Listen, we have to figure out a way to streamline the manual processes involved with online competitive research,” Vishal said. “This minute?” I questioned, rubbing the sleep from my eyes. “Yes, we may lose a $1 mm media pitch if we don’t provide a global competitor analysis to our client by next week,” Vishal exclaimed. This was clearly a business problem, but also an opportunity that deserved attention. There was no way we could provide real time competitor analysis globally within one week. If we, as a boutique agency, were facing these issues then certainly larger agencies, direct advertisers, and small businesses owners were feeling the same pains. That’s how it all started, a simple conversation between two guys at 3 am which fundamentally altered our frame of reference, how we approached our existing businesses, and our lives.

Source.

See full profile of (!)Yureekah at the PuneTech wiki for more details of target customers of (!)Yureekah, and the people behind it.

Blog Posts from: InfoSignz, Druvaa, Pubmatic

This is a quick round-up of some interesting posts on blogs of Pune-based companies recently.

InfoSignz

InfoSignz is a Pune-based company which offers digital signage as a service. Digital signage refers to the video screens you see in malls, grocery stores, department stores, airports, train stations, elevator LOBBIES and so on.

InfoSignz reports that the Georgia Aquarium – the world’s largest aquarium – has signed up for InfoSignz. InfoSignz is also looking for partners – those who can provide hardware to be sold to InfoSignz customers, and those who can create appropriate content for their customers.

Druvaa

Druvaa, who is competing with Veritas (a.k.a. Symantec) in the backup space by providing a cheaper alternative in the form of CDP (continuous data protection) software, is blogging about the pain points with traditional backup (and obviously their software is supposed to not suffer from any of these). They also have a slide show indicating how fast their software is.

Pubmatic

Pubmatic is a company that allows website owners to automatically optimize their ads across competing ad networks and shows those ads that provide the highest payouts.

Pubmatic is jubilant that it was named as one of the top 10 companies in VentureWire’s Web Ventures 2008 conference. I’m not sure how much weight to give this announcement – I noticed that the people who helped select the top 10 are the same guys who have already invested in (at least some of) the companies that actually made it to the top 10. And the list includes ChaCha which doesn’t seem to be doing all that well.

ApnaBill

ApnaBill founder Mayank Jain loved LITBox, a clone of LightBox, a javascript application used to display large images using modal dialogs . He has released a Rails helper for LITBox

PubMatic releases AdPrice Index: Sensex for Online Ads

Pune based online advertising optimization startup PubMatic has announced the availability of the PubMatic AdPrice Index – essentially a sort of an Sensex (or S&P 500 Index) for the online advertising world.

The AdPrice Index essentially reports on the average online advertising revenues earned by 3000 web publishers worldwide who are PubMatic’s customers. And it only counts the income earned through use of ad networks like Google’s Adsense, or Yahoo! Publisher Network. Specifically, it does not account for revenues earned through ad spots sold directly, or through other channels like TextLinkAds or Amazon’s Affiliate marketing program.

The index does give some breakup of the information – small niche websites earn more ($1.18 eCPM, i.e. earnings per 1000 pageviews) compared to large websites ($0.38 eCPM). However, variation across websites (based on the area, geography and other factors) is so large that I doubt that the actual numbers are directly useful to anybody. However, the main value I see is in the variation over time. PubMatic will release these numbers monthly, thus giving publishers a feel for the general state of the market – just like a stock market index for stocks.

I am sure PubMatic is also in a position to answer the question on most bloggers mind – “Is there an ad network for me that performs better than AdSense?” However, PubMatic is not releasing a breakup of earnings by ad network. Of course, they want you to not care about this question. Because, if PubMatic works as advertised, you wont need to answer that question – PubMatic will automatically only show the most lucrative ads and in fact, their claim is that by allowing PubMatic to broker the ads between different ad networks on a per impression basis, you will end up earning more than you could have earned through any single ad network.

Of course, this is not really guaranteed to work. The main problem is that information about earnings from individual ads is not directly available. Hence PubMatic has to guess. Here, it ends up using lots of complex mathematics (data-mining, machine learning, and I assume bayesian reasoning) to make those guesses. If all this guessing works in the case of your website, you will be richer (some websites report upto 90% increase in revenue), but it it does not, your revenues might actually drop a little bit. This can be especially true in the case of smaller websites in the early days of installing PubMatic – because its algorithms work better with more data. Smaller website + fewer days of operation = more chances of guessing wrong. The longer you keep PubMatic running, the better it should get. In theory.

See analysis of this news at TechCrunch and at Mashable.

Links:

Related news:

AirTight Networks offers Wireless Security as an online service

Pune-based startup AirTight networks, which provides wireless security products, has announced that it is making wireless security available as an online service. The customer has to buy some wireless sensors (little plug-n-play hardware accessories) and attach them to appropriate machines in their company, respond to a few questions about their wireless setup and that’s it. Within a few days they begin to receive wireless security reports. There are no servers or software to buy, configure, or administer – because all the data analysis and report generation is hosted on AirTight’s servers over the internet.

The major benefits of this are ease of installation, ease of use, and most importantly the investment needed can be ramped up gradually. The simplest system costs just $2 per day as opposed to the upfront $20000 capital investment that would be required otherwise. In addition there is a free 30-day trial. This makes it easy for enterprises that are interested in wireless security but are worried about paying too much for something that they are unsure about.

The services provided are vulnerability assessment (“There are hackers outside your office on the North side!”), vulnerability remediation (“And I’ve blocked their wireless signals! Yippie!”), and regulatory compliance (“And here is a report you can show SOX auditors to prove that you’ll done all that’s humanly possible to protect customer data”). Each of these three is a separate offering that is priced independently.

Over at NetworkWorld, FarPoint Group’s Craig Mathias gushes breathlessly over this offering:

this was a smack-myself-in-the-forehead moment – why not provision IDS/IPS as a service, effectively leasing the infrastructure and offering the rest as a managed service? This is positively brilliant, and AirTight Networks has now done precisely this with their new SpectraGuard Online service, launched today.

[…]

I’ve seen a number of security-as-a-service offerings for small wireless LANs, but this is the first time I’ve seen such a service for large organizations. And I’m willing to bet this business model could become very popular indeed. As WLAN technology continues to change rapidly, and as one is never, ever “done” when it comes to security, AirTight has broken some important new ground here. The question, of course, is how this model might extend to other elements of network infrastructure. And it just might.

See the full press release for more details of this news. See PuneTech wiki’s AirTight page for a quick overview of AirTight.

Nevis Networks Named as Finalist for the Red Herring 100 North America 2008 Award

Nevis Networks, which builds secure switching and identity-based policy enforcement appliances, today announced that it has been named as a finalist for the Red Herring 100 Award, a selection of the 100 North American private companies playing a leading role in innovation and technology. This marks the third year that Nevis Networks has achieved finalist status, in addition to winning Red Herring’s “10 Private Security Companies to Watch” in 2006. Red Herring’s editorial staff chose the finalists after evaluating some 1200 private companies through a careful analysis of various criteria including financial data, quality of management, execution of strategy, and dedication to research and development.

Source: Press Release.