Tag Archives: startups

Startup Saturday Pune featuring Clean Tech entrepreneurs & investors – April 10

What: Startup Saturday Pune, focusing on clean tech
When: Saturday, April 10th, 3pm-6pm
Where: Centre for Management Research & Development (CMRD), Near Patrakar Nagar, Off Senapati Bapat Road, Map
Registration & Fees: This event is free for all. No registration required.

Startup Saturday Pune is a once a month meeting where startups pitch to a panel of experts and investors. Anybody can attend these meetings. Click on the logo to see info about previous Startup Saturday meets
Startup Saturday Pune is a once a month meeting where startups pitch to a panel of experts and investors. Anybody can attend these meetings. Click on the logo to see info about previous Startup Saturday meets

Details

Clean tech has been favorite sector for VC investments for the last couple of years, by far bypassing mobile, web 2.0 and health care. Why. Because ventures succeed if it can solve a customer pain point. And environment, energy, water waste and public transport has been a major pain in the neck of Government, large corporates and public at large in all countries. Just to explain in brief, below are a few keywords.

  1. Environment – Global warming, Deforestation, Ozone layer and
    Natural disasters
  2. Energy – from fossil fuels, solar, hydro, wind, nuclear, tidal,
    geothermal and bio material
  3. Water – Harvesting, usage, recycling, desalination and drinking water
  4. Waste – Electronic, household, plastic, industrial, batteries,
    hazardous and toxic waste
  5. Public Transport – vehicles on batteries, solar, hydrogen, hybrid
    engines, mass rapid transport

Clean tech promises to solve these pain points. We are convinced, if
you are looking for business opportunities, clean tech is really a
fertile ground. To explain this further, we have investors, experts,
business and startups from Clean Tech.

  • 3:00 – 3:30 PM : Anil Paranjape, investor in clean tech
  • 3:30 – 4:00 PM : Pushkar Kale, Waste Management Business
  • 4:00 – 4:30 PM : Padmakar Kelkar, Bright Star Electronics
  • 4:30 – 5:00 PM : Girish Narasimhan, Investor
  • 5:00 – 6:00 PM : Networking, Tea and Snacks.

Design Thinking: Award winning designs and how to think about them – Apr 3

(This Pune Open Coffee Club event has been organized by Anjali Gupta and Santosh Dawara on the 2nd anniversary of the POCC. This event description was posted by Santosh on the POCC website.)

Design thinking is more than just the art of designing a usable interface. Think of it as a skill that can help mold technology in to an agent of change.

To help stimulate design thinking a mix of celebrated as well as young design entrepreneurs will share their award winning designs and thinking models with POCC.

Pune OpenCoffee Club - POCC Logo
POCC is an informal group of the Pune Startup ecosystem. It contains more than 2000 people who either have their own startups, or want to start one, or provide some service (or funding) to startups. Click on the logo to find all punetech articles about the POCC

Satish Gokhale, was recently in the Times of India for designing TATA Swach, a water purifier unveiled by Ratan Tata, that costs under Rs. 1000, does not use electricity or running water often not available in rural India. Satish has designed several award wining products, and won the BusinessWorld Design Brilliance Award several years in a row. He was invited to deliver the keynote address at the International Design Forum, Singapore, and invited by HP Innovation Labs to present on “Design for The Other Six Billion”, Palo Alto, California. Satish is an entrepreneur himself, and he has accepted our invitation to speak at POCC on how he designed the Swach for extreme affordability, something that MIT Review calls “Value for Many and for Money”.

* Pune Design Firm Shapes Tata’s Water Purifier

Dipendra Baoni is the Founder and Managing Director of Lemon Design, a Pune based Strategy, Branding and Multi Disciplinary Design Studio. Some of Lemon’s clients include RBI, Airtel, TVS Lucas, Hindustan Times and TCS. An Industrial Designer from NID ( National Institute of Design), Dipendra has won awards in Transportation Design ( Audi International Design Competition – 1996, Nagoya Car Design Competition – 1997) and Web Design ( Macromedia). Dipendra is interested in the convergence of Design & Technology to create/identify unique marketplace opportunities that address real world problems and create compelling value propositions for users and stakeholders. Dipendra is also a Director at Bisquare Systems, an Industrial Design, UI/UX Design, Embedded Software and Electronics Design Firm and has also recently started ECCO Electronics, a company that makes environmentally friendly, affordable consumer products. Dipendra is also involved in academics at NID, MIT and SID.

Chinmay Kulkarni is a Business Design Consultant and heads Preference Architects, a Brand Strategy Consulting Firm. He focuses on identifying and harnessing strong motivators in the value flux to achieve the maximum revenue impact. He has been a consultant to companies like Skoda, Prudential, Gera Developments etc, and is the only SE Asian Consultant to global brand IKEA of which he will be sharing a case-study with us. The IKEA case demonstrates the role of creative thinking in business with a definite focus on innovation. His next focus is to help a Tier-I ITES company to build its global consulting practice in design. He is a graduate of National Institute of Design.

After the talks, we will have an hour for general networking as we celebrate the second anniversary of POCC.

Venue: SICSR,7th floor, (Model Colony, next to OM Super market). Map.
When: Saturday, April 3, 4.30pm
Organized by: Anjali Gupta, Santosh Dawara
Registration and Fees: This event is free for all to attend. Register here.

More about design thinking
* Wikipedia: Design Thinking
* BusinessWeek predicts Tomorrow’s B-School? It Might be a D-School

Pune Incubator body ISBA launches Rs. 55cr venture capital fund

The VC Circle blog has just posted information about a new venture capital fund launched by a Pune based association – Indian STEP and Business Incubators Association (ISBA). ISBA is an association of startup/business incubators, incubatee startups, and other people interested in this ecosystem.

The fund will focus on sector-agnostic investments in companies with no proven track record.

Arihant Group, a company engaged in steel manufacturing in Pune, has contributed a major chunk to this fund while the other investor in the fund is Mumbai-based Adventa Infratructure Pvt Ltd.

[…]

The fund looks at an average investment of Rs 2.5 crore, and expects equity stake somewhere between 5% and 30% in investee companie

The ISBA was set up in 2004 and aims to promote business incubation activities in the country through exchange of information, sharing of experience, and other networking assistance among Indian Business Incubators, Science and Technology Entrepreneurs Parks (STEPs) and other related organizations engaged in the promotion of start-up enterprises.

These are the planned activities of ISBA:

» Provide advice on finding out the requirements and conditions for starting an incubator, creating business plan, recruiting incubator managers, and incubator development issues;
» Maintain and update a data base containing the contact information of business incubation experts;
» Lobby for Indian incubators at national and international levels;
» To organize workshops, conferences, seminars, or training services;
» Publish a newsletter;
» To organize media conferences and other activities to create awareness about the incubator programme and get public participation;

For more information about ISBA, see it’s website.

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How many innovative small businesses are there in India?

(This essay was written by Kaushik Gala, is taken from his website, where you can find more such essays by him, and is reproduced here with permission. Kaushik is a Business Development Manager at Pune-based startup incubator Venture Center. Please send any comments to galatime@gmail.com)

Kaushik Gala, Business Development Manager at Venture Center is looking for all innovators in the areas of biology, chemical, and material sciences.
Kaushik Gala, Business Development Manager at Venture Center is looking for all innovators in the areas of biology, chemical, and material sciences.

I want to estimate the number of innovative enterprises in India, and look into their (in)ability to access risk capital.

Why? Because I’d like to know how many Indian enterprises may offer higher returns than FDs, bonds, mutual funds & stocks. But with a lower risk than a VC funded startup.

Why? Because I believe it is possible to raise & deploy a large amount of risk capital to a large set of Indian companies. $1B+.

Why? Because 95%+ of innovative enterprises lack access to risk capital. And 95% of ‘rich’ Indians / NRIs lack access to private equity investments in India. That’s my hypothesis.

So what? Well, there’s a business model in here somewhere.

Definitions & Numbers

I’m mixing up the various terms used to describe relatively young & relatively small (by revenue) companies. These include: startups, Micro, Small and Medium Enterprises (MSMEs), Small Scale Industries (SSIs), new ventures, spin-offs, spin-outs, etc.

Per the 2006-07 census, there are over 26 million MSMEs in India. ~ 97% of these won’t show up in MCA statistics since they are unregistered or operate as sole proprietorships / partnerships.

A company is Micro, Small or Medium depending on the amount invested in plants & machinery. MSMEs employ ~ 60 million people (= 3 Mumbais) and contribute ~ 20% to India’s GDP.

Of these, over 98% are ‘Micro’ enterprises. The majority are ‘one-man shows’ that provide services to local markets with minimal investment. They use traditional techniques, have no formal management practices and lack access to bank credit.

The numbers are huge from a micro-finance perspective. But I’m looking for candidates for risk capital. Time to narrow down the potential market.

Innovative (M)SMEs

How many MSMEs have an innovative business model or technology, that is fairly scalable? Who knows! Let’s make a few random assumptions and pick numbers out of thin air. ‘Micro’ enterprises are less likely to be significantly innovative given their constraints. That leaves say ~ 0.5 million Small & Medium Enterprises (SMEs) to choose from.

Ignore stuff like product vs. service, urban vs. rural, geography, etc.. Let’s assume that at least some % of these 5 lakh SMEs are innovative enough. To qualify, they should have products/services with some ‘edge’, which provides growth & profits. These SMEs were ‘Micro’ at birth, and since they are still around, they must be doing something right.

Maybe 2% of SMEs meet this criteria. That’s 10,000 innovative (and perhaps risk capital worthy) enterprises across India.

My assumption of 2% may be wildly off, but remember that I left out 25.5 million ‘Micro’ enterprises. If even a fraction of those get added to the ‘innovative’ pool, the 10K number suddenly looks small.

Risk Capital for Innovative (M)SMEs

Most MSMEs rely on family, friends & personal networks for funding. Only a select few have access to risk capital from angels, VCs, and certain schemes from government/banks. For example:

  • On average, < 100 Indian companies get VC funding every year.
  • On average, angels & angel networks (eg. Mumbai Angels) fund ~ 50 startups every year.
  • On average, government schemes for startups (eg. DSIR’s TePP, TDB seed funds) fund ~ 100 enterprises every year.
  • On average, ~ 50 companies get listed (via IPOs) on our stock exchanges every year. Of the ~ 2000 companies that traded publicly, 80%+ are quite illiquid.
  • On average, bank lending to MSMEs accounts for < 10% of total commercial lending. It’s usually in the form of secured, collateralized debt – not ‘risk’ capital. With personal guarantees from borrowers. And probably only to the ‘Medium’ enterprises.

By any measure, this is hugely insufficient in the context of my 10K estimate. And it gets worse:

  • The average VC deal size in India is ~ 20 crore. That puts the average pre-money valuation at 40 – 60 crore.
  • To stand a chance of an IPO on the NSE or BSE, a company must ideally have revenues of over 100 crore.
  • While governments & banks may be more open to smaller deals, they offer a different set of challenges – slower processes, risk-aversion, stringent spending terms & conditions, limited exposure to risk capital, etc.

SMEs need to invest 10 lakh – 5 crore in their businesses. In the Indian VC world, this would count as ‘seed funding’ or ‘early stage funding’. It is supposed to be followed by Series A, B, C, … on its way to a 100-1000 crore valuation. But not every SME is a glamourous, Silicon Valley style, tech startup. Not every SME is addressing a 1000 crore market. Or even a 100 crore market. So all this talk of ‘seed funding’ is irrelevant.

Bottom-line: There is a tremendous shortage of risk capital – in the 10 lakh to 5 crore range – for innovative (M)SMEs.

[Caveat: Then again, how many of these business owners are willing to part with equity?]

For the MBA/VC types, here is what the SAM (serviceable/sellable available market) looks like: 10K SMEs * say Rs 50 lakh per SME on average = Rs 5000 crore = $1B. Maybe much more!

Demand is not a problem. What about supply? Time for Essay #2.

Pune Open Coffee Club Meet: Startup Aspirants Mela – 16th Jan

What: Pune OpenCoffee Club meeting for all those interested in doing a startup and looking for co-founders and/or ideas
When: Saturday, 16th January, 10am
Where: Symbiosis Institute of Computer Studies and Research, Atur Centre, Model Colony. Map.
Registration and Fees: This event is free for all to attend. Register here: http://punestartups.ning.com/events/startup-aspirants-mela

Pune OpenCoffee Club - POCC Logo
POCC is an informal group of the Pune Startup ecosystem. It contains more than 1500 people who either have their own startups, or want to start one, or provide some service (or funding) to startups. Click on the logo to find all punetech articles about the POCC

Startup Aspirants Mela

Sumedh Inamdar called this event with the following pitch:

I am a startup aspirant, and want to meet other people who are looking for co-founders and/or ideas. Can we all such people meet on a saturday?

Are you a domain expert who has a great business idea, and are looking for a co-founder who can handle the technology part? Are you a group of techies who are looking for a good sales+marketing person? Are you an enthusiastic youngster who would love to work on a startup idea but don’t have an idea yet, and all your existing friends want to continue their boring jobs at Infosys/Wipro?

Welcome. This event is made just for you. Just show up – no preparation required, no permission required, no registration required.

So far, about 35 people have confirmed, and another 15 have indicated that they might attend the meeting. The idea is for each hopeful to give a short pitch about themselves – their background, what sort of work/ideas/startups they’re interested in, and what kinds of co-founders they are looking for. After this is done, there will be time for mingling where people can try to find their startup soulmates.

Are you a person who thinks of Pune as a retirees paradise? In that case, start showing up at POCC meetings, including this one, to see the energy that Pune still has.

Startup Saturday Pune: Mobile & VAS – 9th Jan

What: Startup Saturday Pune featuring Pune’s mobile startups pitching to a Panel of Experts
When: Saturday, 9th January, 3pm-5:30pm
Where: Pravara Centre for Management Research & Development, Off Senapati Bapat Road, Near Patrakar Nagar
Registration and Fees: This event is free for all to attend. Register here.

Details

Click on the logo to see all PuneTech posts about Startup Saturday
Click on the logo to see all PuneTech posts about Startup Saturday

Startup Saturday Pune 3 is dedicated to Mobile vas and apps. We have selected companies building products for the mobile space, sms, value added services, voice recognition, apps for iphone and android.

The startups that are presenting are

  1. Mobikon Technologies (Samir Khadepaun)
  2. SMSONE (Ravi Ghate)

And we are discussing with a few interesting startups in the same
space. Nominations and suggestions are welcome.

These startups will make 5 minute lightening pitches followed by questions, suggestions, feedback, ideas and encouragement from our expert panel. Our panel of experts will include people from telecom, mobile handset companies, investors, IT companies, media and marketing experts. As said earlier, nominations, suggestions are welcome.

Send your nominations, suggestions, feedback to sandeep@actonbiotech.com. +91 98900 42670.

Pune engineer’s solar-powered crop irrigator covered by MIT Technology Review

Pune-based Padmakar Kelkar has developed a solar-powered crop irrigator that can be a huge boon for farmers in these times of failing monsoons and 14-hour rural power cuts.

I had no idea what pivot irrigation is, so I looked it up in wikipedia, and to save you the trouble, I’ve copied the relevant paragraph here:

Center-pivot irrigation (sometimes called central pivot irrigation), also called circle irrigation, is a method of crop irrigation in which equipment rotates around a pivot. Central pivot irrigation is a form of overhead (sprinkler) irrigation consisting of several segments of pipe (usually galvanized steel or aluminium) joined together and supported by trusses, mounted on wheeled towers with sprinklers positioned along its length. The machine moves in a circular pattern and is fed with water from the pivot point at the center of the circle. The outside set of wheels sets the master pace for the rotation (typically once every three days). The inner sets of wheels are mounted at hubs between two segments and use angle sensors to detect when the bend at the joint exceeds a certain threshold, and thus, the wheels should be rotated to keep the segments aligned. Centre pivots are typically less than 500m in length (circle radius) with the most common size being the standard 1/4 mile machine (400 m). To achieve uniform application, centre pivots require a continuously variable emitter flow rate across the radius of the machine. Nozzle sizes are smallest at the inner spans to achieve low flow rates and increase with distance from the pivot point.

MIT’s Technology Review (India Edition) covered this a couple of weeks back (the same article also appeared as a featured innovation in DARE magazine). Kelkar’s technology was one of the featured innovations in the IITB-Alumni Association’s Innovations conference in 2008 that happens every year in Pune. (By the way, Innovations 2010 is happening in a couple of weeks – you should consider attending).

The TechReview article points out the advantages of this irrigator:

The solar panels charge the battery, and this in turn runs the machine when there is no sun. “We have run the machine 19 hours continuously without solar energy at all,” says Kelkar. The use of solar panels could be a boon for farmers in those states that get ample sunlight but not enough electricity.

Other advantages include water savings of about 30-50 percent over other pivots, zero land erosion, 30-50 percent more yield, higher return on investment, and minimum labor requirements. Compared to the drip irrigation, Kelkar’s pivot is more cost-effective. “Drip irrigation may cost around Rs 35,000 an acre, whereas my machine costs around Rs 45,000 an acre. But the cost in case of drip irrigation includes laying it out in the field every time and taking it out once it gets damaged, and you may have to spend another 15 percent every year. On a long-term basis, the cost of my machine comes out to be much less,” he adds.

Having already spent 20-25 lakhs of his own money in developing the technology, Kelkar is now looking for funding to start commercial production. One of the sources he is considering is the Government of India’s Technopreneurship Promotion Programme (TePP). (PuneTech had covered TePP about an year back.

In his efforts at finding funding, he is being helped by Pune’s Venture Center. You can see all of our coverage of Venture Center’s activities here. Thanks to @kaushikgala for tipping us. Also, you can follow MIT Technology Review’s India Edition here.

Startup Saturday Pune: 12 December

What: Startup Saturday Pune featuring a panel discussion and 3 startup pitches
When: Saturday, 12 December, 3pm-5:30pm
Where: Venture Center, NCL Innovation Park, Pashan Road. Map: http://bit.ly/VenCen (To reach Venture Center, go past NCL towards Pashan, pass the cricket ground adjacent to NCL and then you’ll find NCL Innovation Park / Venture Center on the right hand side.)
Registration and Fees: This event is free for all to attend. Register at: http://startupsaturday.headstart.in/event.php?eid=11

Details

Click on the logo to see all PuneTech posts about Startup Saturday
Click on the logo to see all PuneTech posts about Startup Saturday

This time there is a little change in the format. The speakers make a short business plan presentation (read elevator pitch), followed by questions, suggestions, feedback and constructive criticism by the advisory panel. Then its open to the audience for a short time. For every startup, we will have one person from the same industry.

For this session the panel includes

  1. Vasu Ramanujam, Director, http://www.entercoms.com
  2. Girish Narasimhan, http://www.cfaw.in
  3. A VC from Bangalore
  4. Rahul Chandawarkar, Freelance Photojournalist
  5. Sunil Nambiar, Managing Director, http://www.indiasoft.co.in

And ventures taking the hot seat are

  1. Gautam Jayaraman http://www.uniken.com talking about TranSafe, a security product for banks
  2. Basant K Gupta http://www.zeusnumerix.com talking about CAD CAM etc.
  3. Kanhaiya Kale from http://www.indictranstech.com

And we have a startup showcase by Riyaaz Sheikh http://www.xtechindia.com talking about SMS platform.

Register at http://startupsaturday.headstart.in/event.php?eid=6. Call Sandeep at 98900 42670 or Vishwa at 99236 00353 for more details.

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How to build a ‘sustainable’ startup: by Samir Patel – Nov 28

The Pune Open Coffee Club and Venture Center, Pune presents a talk by Samir Patel, on what are the characteristics of a startup that will ultimately become an enduring company. The talk is on Saturday, 28th November, from 10am to 12noon, at Venture Center, NCL Innovation Park, Pashan Road. Map. (To reach Venture Center, go past NCL towards Pashan, pass the cricket ground adjacent to NCL and then you’ll find NCL Innovation Park / Venture Center on the right hand side.) This event is free for all to attend. No registration required.

Elements of Sustainable Companies

Start-ups with these characteristics have the best chance of becoming enduring companies.

Clarity of Purpose

Summarize the company’s business on the back of a business card.

Large Markets

Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.

Rich Customers

Target customers who will move fast and pay a premium for a unique offering.

Focus

Customers will only buy a simple product with a singular value proposition.

Pain Killers

Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.

Think Differently

Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.

Team DNA

A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team.

Agility

Stealth and speed will usually help beat-out large companies.

Frugality

Focus spending on what’s critical. Spend only on the priorities and maximize profitability.

Inferno

Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.

About the Speaker – Samir Patel

Samir Patel founded SearchForce that helps manage search marketing campaigns in a burgeoning $6 billion yearly online advertising market with its algorithmic trading platform. At iPIN, later acquired by Valista for $50+ million, he designed the world’s first open scalable mobile payments platform. Samir also crafted the go-to-market strategy for eBay‘s apparel division, which is now a $500 million business unit and growing. He devised efficient systems for Stanford Graduate School of Business in the area of analytics, courseware management and security.

Much quoted in CNN, BusinessWeek, Reuters and Mercury News, Samir has a B.S. in Computer Science and an MBA in Brand Marketing from Cornell University. He teaches entrepreneurship and new venture creation courses at the University of California at Berkeley and at the Small Business Administration.

During his 2009 sabbatical, he walked solo for a 1000 kilometers in the wild Himalayas and along the Narmada river with two pairs of clothes and little money. He heads various projects at Manav Sadhna (http://www.manavsadhna.org) and GramShree at Gandhi Ashram at Sabarmati, Ahmedabad.

Click on the Venture Center Logo to see all PuneTech articles about Venture Center
Click on the Venture Center Logo to see all PuneTech articles about Venture Center

About Venture Center

Entrepreneurship Development Center (Venture Center) – a CSIR initiative – is a not-for-profit company hosted by the National Chemical Laboratory, Pune. Venture Center strives to nucleate and nurture technology and knowledge-based enterprises by leveraging the scientific and engineering competencies of the institutions in the Pune region in India. The Venture Center is a technology business incubator specializing in technology enterprises offering products and services exploiting scientific expertise in the areas of materials, chemicals and biological sciences & engineering.

See the profile of Venture Center on the PuneTech Wiki for more information.

Pune OpenCoffee Club - POCC Logo
Click on the logo to find all punetech articles about the POCC

About Pune Open Coffee Club

The Pune OpenCoffee Club was started to encourage entrepreneurs, startups, developers, startup advisors and investors from Pune to organize real-world informal meetups to chat, network and grow. Our members also include lawyers, accountants and freelancers who work with startups.

POCC is different from other organizations aimed at Entrepreneurs (like CSI Pune, SEAP, TiE Pune, NASSCOM Pune) mainly because of the informal format, and also because of the fact that it is free (i.e. there are no membership fees, and there are no entry charges on individual events). In other words, anyone could announce and arrange a networking event at the cafe round the block. Thanks to the informal approach, the group allows wacky ideas like the startup lunch initiative to be popularized.

See the profile of POCC on the PuneTech Wiki for more information.

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Motherhood and Entrepreneurship

Todays article is a guest post by Aparna Kalantri, a Pune-based mum-preneur. See the end of the article for more about her.
Today's article is a guest post by Aparna Kalantri, a Pune-based mum-preneur. See the end of the article for more about her.

I am in the process of setting up my own small business after my maternity break (is the break ever really over? :-). I have always been a high achiever in life, was doing very well in my career (IT in Oz), and had a steep career graph going for me. After having my baby, I decided to consciously take time-off. Now, the 9-5 (or is it 9-9?) routine does not suit me. But I still wanted to fulfil my individual potential and live out my best life, and would like to work professionally, but at my own pace. So now I am in my ‘onramp’ stage, and would like to share some of my thoughts on ‘Entrepreneurship after having kids’.

First in my series is – ‘The soft challenges of doing part-time entrepreneurial work’ (esp. with limited human resource even if you count the baby in 🙂

  • Ideas-Focus: The problem is not lack of ideas (as one would have expected), but rather too many of them. When I started, there were too many ideas that I wanted to do all at once. Having worked in a fast paced corporate environment (pre-babies of course), I was efficient at using the current working system to make the ideas happen. The shift now is to develop a new system on your own to make things happen. It takes time to adjust to the ‘new working you’. What can we do about this?
    • Learn to focus on and develop a few (couple) ideas. Need to analyse what is going to be my niche. Once the core idea sets in, then you can work on the allied services.
    • Need to use the strategy of ‘release and review’ with your customer base. But here we need to understand the effort/ output ratio. Come to a satisfactory stage/ get initial reviews from industry experts/ and release. Update and chart your course as per the feedback.
  • Instant gratification: Remember the pat-on-the-back by your boss for an excellent presentation/ or the extra-bonus/ or the successful release at 4 in the morning/ or simply the cheers at the morning coffee run? As trivial as they may seem these are important things. As a part-time mumpreneur, there may be no-one to provide this encouragement. These advantages of working in a collaborative effort are missing. Also, initially success may be slow in coming (incubation and setting up period more). This for a mother is more challenging due to the internal pressure she faces in order to succeed (to justify her effort away from her family).
    • Very simply – ‘Pat yourself’ 🙂 There are times when only you know how you’ve gone through that difficult day with being a mum, home-maker, wife etc. and have still managed to complete that little work. Be kind to yourself.
    • Surround yourself with positive people. Get honest feedback from the ‘knowers’.
  • Perceptions: Ever heard the expression ‘Just a mother / housewife’ – that is what I’m talking about. When you are doing a job, it’s easier for others to understand the structure of your life. So (generally) the expectations & their perception of you is very different. Our society, I feel, is quite biased in this regard. (That’s another discussion for another day). Since I work mostly from home, and schedule around my toddler’s timings, people don’t know where to draw the line with expectations. They tend to take our time for granted a lot more, and also do not understand that the work we do is as important (if not more). I am sure that this is probably something to do with the signals that we give out, but nevertheless it is an issue.
    • Highlight what your efforts are, and what you have achieved through them. Sometimes this doesn’t come naturally to us, especially if what we have achieved is not as much as before. You need to be able to tell people and believe yourself that it is important and a priority.
  • Being immersed in your work/ Losing flexibility: Remember the reason why we chose to do this type of work? We wanted a lifestyle of flexibility and independence in terms of time and accountability. In order to make it big fast, or to fuel the great early success, we tend to work on this more than a full time job. The work takes over our mind & time, and we find it difficult to switch-off when we need to. The goal of being more present (physically & mentally too) for our family / or of leading a more independent lifestyle is lost. For this we can apply various time/ priority management strategies.
    • Do not try to ‘have it all’ by doing it all. You must to understand when the business is big enough for you to recruit / partner with a team and delegate. Apply appropriate task management strategies.
    • These priorities in life may change depending upon various factors – there may be busy and slow periods. From time-to-time ask yourself and your loved ones – ‘Is this working for me?’/ ‘Are we happy with this?’.
  • Networking: I remember I had wanted to attend a Pune Open Coffee Club forum presentation. It was 45 minutes from my home. I was looking forward to it. During my maternity leave, this was an event to look forward to. To connect to my non-mummy/ non-nappy conversation mode 🙂 I observed that for most of the other participants it was just another casual meeting they had made way to after a busy day. Just one of the things that they did. For me, this meant pre-arranging for baby-sitting, making sure the feed/ nap times are taken care of, and arranging for stuff so the baby stays happy. Phew!! All this for a free forum meeting (which turned out to be really good, BTW). Now you understand the effort that we have to go through with networking. And I haven’t even talked about the soft-networking aspects (the golf games/the tennis games/ the tweet-ups/ the catch-ups/ the evening beer meetups etc. 🙂
    • Sometimes you just need to take that break from ‘mummyhood’ in order to connect to your other self. Even if it is a lot of effort, do take the time out to network. When you do make sure you don’t let the mummy-brain take over your personality 🙂
    • Use technology. When you cannot physically go out and network, use the abundance of technology at your disposal. Be careful that you are networking effectively and not just being part of groups which add no value to your goal.

So the above are some of the few things that I have tried and have worked for me during my on-ramping experience. Would love to hear what you all have to say. There are a lot more things in this series to talk about – we’ll see how we go :-).

About the Author – Aparna Kalantri

Aparna has recently moved to Pune. She has studied B.E. (computer science) from Pune University and then moved to Melbourne. There, she completed (with top honours) her Master’s in IT from Swinburne University. After her degree she worked in Melbourne & Sydney in banking domain doing various IT roles. After having spent seven years in Australia, she (along with her husband and a little baby) moved back to India (Pune).

She is in the process of setting up her own ‘Personal Excellence Centre’ for women. She is passionate about self-development activities, and has been involved in many such workshops in her corporate career. She aspires to help women achieve their full potential and live their best life. She too believes in living consciously and freely.

You can follow her on twitter at @aparnakalantri