Category Archives: Miscellaneous

Baby products e-commerce retailer, Pune’s FirstCry.com raises Rs. 82cr funding

Pune’s FirstCry.com, a baby-products online retail store, has just raised Rs. 82 cr from Singapore’s Temasek Holdings, and existing investors IDG Ventures, and Saif Partners, reports the Economic Times. This is FirstCry’s third round of funding. Previously FirstCry had raised $4 million in 2011, and $14 million in 2012.

Excerpts:

FirstCry, which has tied up with 500 brands, offers over 70,000 products including diapers, toys, toiletries, strollers, apparel and footwear as well as books and toys for children up to the age of 15 years. It also has 50 branded franchisee stores across 45 cities and expects to grow this network to 100 stores. It gets 20% of its revenue from mobile-based transactions.

First Cry was founded by Supam Maheshwari and Amitava Saha in December 2010. Before that, Supam was one of the founders of Pune based e-learning company Brainvisa Technologies, which was acquired by Indecomm Global Services for about $25 million in 2007. Amitava was a senior vice president at BrainVisa and had been there since 2003.

Pune’s LinguaNext, a localization software company, raises Series A funding from Helion

LinguaNext, a Pune-based company that provides a “langauge management platform” for software products, has raised a round of funding form Helion Venture Partners, reports VCCircle.

LinguaNext creates software products that allow enterprise software to be “localized” to one or more languages without requiring any change in the source code of the software.

What is Localization?

Most software in the world first gets written with English as the language of interfacing with the user. The menus are in English, and the messages, and labels on forms, and user interface buttons are all in English. If the same software needs to be used by a Japanese person who does not understand any English, she will either have to memorize the meanings and locations of the various English menu options and buttons, or the software needs to be modified such that all the English in the interface is replaced by Japanese. The same thing needs to be repeated for every major language in the world (where the company has customers).

This process is called Localization

Why is Localization Hard?

All the places in the source code of the software where English might be embedded, and all the images used in the user-interface need to be replaced. This is a huge task, because often, enterprise software contains millions of lines of code.

And this has to be done for dozens of languages, if not 100+.

And this can’t be done just once. Because every time the original software is updated, the various localized versions need to be updated.

Sometimes, the source code of the software might not even be available, or it might be too difficult to change.

What does LinguaNext do?

LinguaNext has products that allow their customers to localize the software they sell without having to modify the source code of the software. They can attach themselves to running programs, and modify the user interface screen of the software on the fly, and replace the English text with the appropriate text from the target language. Similarly, with web-browser based software, they can modify the HTML/JavaScript that gets generated by the software and do the language replacement before the webpage is sent to the user.

How LinguaNext Works
This is how LinguaNext works. Note that the original application (in blue) is not modified at all. Instead, when the original app is sending data to the screen (technically, the screen buffer), or to the printer, LinguaNext intercepts it, replaces the English Text, and sends the modified data to the screen. (Click for full-size image.)

This is excellent for the customer. Being able to localize a software without having to modify the source code is a dream of the marketing department (which, otherwise has to deal with the tech guys before they start selling any version of any software in a new country).

But, there are lots of little problems that need to be solved to make this a reality. For example, consider this tricky problem: what happens if the space on the screen (in the menu dropdown, or on a button) isn’t wide enough for the new word that they want to put there. i.e. if the Hindi word that replaces a particular English word is very long and it won’t fit. They solve this problem by having language experts who are able to suggest alternative words that are smaller, or by developing special narrow fonts to fit in words like these.

Although technically LinguaNext was started only in 2010, the core technology for LinguaNext, and the CTO of the company (Rajeevlochan Phadke), both come from an earlier company called Image Point that was around – doing similar software – since 2002. In other words, they have been developing, fine-tuning and selling this software for a dozen years.

They do this with Oracle or SAP Applications, HR Applications, Cloud Apps, Windows Desktop Apps, and now Mobile Apps are the next big target. LinguaNext already has customers such as SBI (State Bank of India), Punjab National Bank, and sofrware maker SAP.

What will they do with the funding?

According to the press release, they will use the funding to “expand in international markets, hire talent and scale up its mobile platform.” Going to Japan and Europe is likely to be one of their major priorities. India has lots of local languages, and lots of need for localization, but really, Indian companies don’t really like paying for software. Japan and Europe has the non-English speaking people who pay lots of money for software. And of course, as any website owner will tell you, mobile apps are taking over the world, and soon, localization of Android and iPhone apps is likely to be a huge market.

University of Pune prepares a Math textbook, and puts it online for free download

In a heartening display of moving forward with the times, the University of Pune has not only published a new textbook to match the recently updated syllabus for first year Maths for B.Sc. and B.A., but they have made the entire textbook available online as a free download, reports Pune Mirror.

This is a great step forward. Students who are used to the slow moving and bureaucratic education systems in India, will notice three unique characteristics that should make them happy,

  • It is online
  • It is free
  • They are soliciting feedback and suggestions for improvements, which they claim they will incorporate in future versions

Any one of these would have been cause for celebration. All three is just too much.

No wonder University of Pune has been picked by the government of India as 1 of the 4 universities to get Rs. 300CR “National Innovative University” scheme.

Excerpts from the article:

In the absence of a single prescribed textbook, Bachelor of Science (B Sc) students studying under the University of Pune (UoP) have always had to shuffle between various reference books. With the Board of Studies realising this issue, the varsity’s Department of Mathematics has compiled an official mathematics textbook .

Not only is such an effort the first of its kind, it has also been uploaded on the University’s website for free download.

According to Dr S A Katre, Head of Department, Mathematics at UoP,

“During the process, we decided to go a step ahead and considering the changing times, came up with an online textbook.”

and

“It is for the first time that an official University textbook is made available online for free,”

And, most importantly, this is just the first step. There is more to come:

The book could be found for download at http://math.unipune.ac.in/FyBsc.htm. The department is now working on the books for the second term and will gradually take out books for further terms. Soon, the entire bunch of textbooks, particularly designed by adhering to the new syllabus for mathematics, will be ready online.

Read the full article

Don’t miss tech events: Subscribe to the PuneTech Calendar

You are probably missing many, many interesting technology events that are happening in Pune. (In spite of the fact that you’re subscribed to PuneTech – because you are not subscribed to the PuneTech calendar)

Every week, there are at least 5-7 technology events in Pune. And they are all listed in the PuneTech Calendar. However, because the number is so high, we don’t post all of them to the PuneTech main page.

The fact that you got this article, means that you are subscribed to the PuneTech main page. However, we only selected events are posted to the PuneTech main page. All others are posted to the PuneTech Calendar, which has a different feed/subscription of its own.

For example, you were probably aware of C. Mohan’s talk on the Global Technology Outlook, and you probably know about the Turing 100 Lecture on Ken Thompson and Dennis Ritchie. However, you are probably not aware of the following events all happening in the next 4 days:

  • A talk on Big Data with Hadoop
  • A Visual Studio Tech Tour by the Pune Microsoft Technologies User Group
  • An MCCIA Pune National conference on Cyber Security, where policy makers and decision makers from the Indian Army, Police, and other relevant Government organizations have been called for interactions with the security/tech community in Pune.
  • In-Product Email Marketing by K. Shashi, founder of Bandhan.com
  • IPMA (Indian Product Manager’s Association) Pune’s Event: 5 Things Every Product Manager should know about Agile
  • 2-day Scrum Gathering India Regional Event for Agile Enthusiasts (Paid)

And a few more.

All you need to do is click here and sign up get email alerts whenever an event is added to the PuneTech Calendar, or if you’re one of the 10 remaining people in the world still using RSS, here is the RSS feed, or you can directly import the calendar.

Pune’s @SuhasKelkar, Pradeep Kulkarni, @Amdocs, @Allscripts win awards at Confluence 2013

Pune had a strong showing at the excellence awards given out at the recently held globalization conference, Confluence 2013, held in Bangalore by Zinnov (a globalization and market expansion advisory firm), with Punekars winning 2 individual awards (3 if you look closely), and 4 company awards.

At the conference – whose theme this year was “Unlocking India’s Innovation Potential,” Zinnov recognized individuals and companies in 7 different categories. There were 200+ nominations from 50+ companies (mostly MNCs).

Here is the list of Punekars who won:

  • Pradeep Kulkarni, Distinguished Engineer, Symantec, one of two winners of the “Technical Role Model (Senior Level)” award, for “technology stalwarts and have served by example and inspired individuals both within their organization and beyond to emulate them and follow a technical career path”. Note: the second winner in this category, is Sairam Veeraswamy, of EMC, who is also ex-Veritas, ex-Pune, so Pune can take some credit for him too.

  • Suhas Kelkar, CTO (APAC), BMC Software, one of two winners in the “Thought Leadership” category, for “visionaries or have demonstrated original thinking and contributed ideas and/or to initiatives that have had an impact on the overall technology ecosystem.” This is the second year in a row that Suhas has won this award.

Amongst the company awards, these Pune companies won:

  • Amdocs, one of two winners for “Best in Class Ability to Create Next Generation Leaders”, for “MNC Centers that have created a sustainable leadership engine. The company’s mechanism to create and feed leadership roles (both local and global) in a sustainable manner through programs to identify, train and groom talent was assessed.”
  • Allscripts, one of two winners for “Most Successful Attrition Management (Software/Internet R&D Companies)”, in other words, “MNC Technology centers that have successfully managed attrition within their organizations despite the industry average of ~11% in the last year. The assessment criteria, apart from the attrition numbers, evaluated the proactive measures taken by organizations to understand their employees’ needs as well as the innovative practices introduced to develop and retain people”
  • Honeywell, for “Innovation – Potential to Solve Large Problems”. This recognizes “organizations that have successfully solved or are in the process of solving large problems that has or will have a significant impact on society. These problems being addressed can be planet scale, restricted to developed markets or emerging markets but should have been addressed in the last (12 – 18 months) with the India Center playing a significant role in the initiative.”
  • Mercedes-Benz R&D. Same as above.

Suhas Kelkar, CTO (APAC) of BMC Software, “In general we Punekars had a STRONG presence there, an indication of rising importance of Pune belt in Software Products ecosystem. This is not just my opinion, but a general feeling expressed by various people at the conference.”

Interview with Vaultize: Pune based Enterprise File Sharing and Sync Service

PuneTech has just learnt that Pune-based Enterprise file sharing and sync (EFSS) startup Vaultize has just received funding from Tata Capital Innovations Fund.

Vaultize builds cloud-based solutions for enterprise endpoint (i.e. laptop/desktop/mobile devices) sync, backup, encryption, security, and anytime/anywhere access to corporate file servers – all of this in a way that is visible to, and under the control of administrators in the company.

Through Vaultize’s endpoint encryption, sensitive corporate information remains encrypted on endpoints ensuring protection against unauthorized access and potential data leakage from lost or stolen device. In addition to on-disk protection, Vaultize’s patent pending encryption technology used in file sharing and backup ensures that the data is encrypted or decrypted only on endpoints – guaranteeing end-to-end protection

Vaultize, which so far has a presence only in India (with some sales outside via channel partners) will use the funding to scale up its expansion across the world, with immediate plans to establish operations in the US and Europe in conjunction with channel partners. The company will also use the funds towards building up its sales, marketing and engineering teams, and to enhance its global partner program.

PuneTech spoke with CEO and co-founder Anand Kekre. Here are some excerpts from the conversation:

Question: Another Pune startup in the storage and backup space, Druva.com, has been in the limelight in the last few years. How is Vaultize different?

Actually, we are not in the same market as Druva. Druva is more of a backup solution. Also, while they do have cloud-based backup, their focus traditionally has been on on-premise backup.

By contrast we are in what Gartner calls the EFSS (Enterprise File Sync and Share) space. We are more concerned with providing access to enterprise data from any device, from any where, without compromising on security. We ensure the enterprise data can be accessed from any device – including personal mobile devices – while at all times ensuring that the data is encrypted at all times, whether it is being sent over the network, or when it is stored on the disk in the device.

There are two major things we do that are unique to our solution. First, all the data that is being shared, synced, or in general being moved around via Vaultize is encrypted at source. This ensures that the data is never at risk once it leaves the device. Specifically, any data going over the network, or stored on Vaultize servers is always encrypted and the encryption key is only available at the endpoints (i.e. devices). Second, we do data de-duplication at source. That is, if the speed/latency and network bandwidth consumption is greatly improved by detecting whether the Vaultize servers already have a copy of the data that needs to be sent/synced (for example, same attachment being shared by various people), and only sending across the unique content. And this is achieved without losing the benefits of encryption-at-source, using patent-pending technology.

Question: So, your software can ensure that use of mobile devices with enterprise data is secure?

Across the world, there has been a proliferation of consumer file sharing and Bring-Your-Own-Device (BYOD) trends, and this has resulted in an increase in data loss, security and compliance risks.

There are two different aspects to ensuring security for BYOD devices. First, the enterprise needs to ensure that it is safe to allow a mobile device to connect to the enterprise network – i.e. it is an authorized device, and it only has authorized applications, and more specifically, does not have viruses and malware. This area is called Mobile Device Management (MDM). Vaultize does not deal with this issue.

Once a device has been allowed to connect to the network, Vaultize ensures that the data on the device is safe and secure by encrypting all the sensitive data on the disk, by being able to sync data across various devices, and geographies, and by providing secure (via encryption) access to the data from anywhere, in a way that compiles with all the enterprise security policies.

And it does all of this in a way that can be easily managed and controlled by the enterprise IT administrators.

Question: What is your team size currently, and how are you planning on expand
ing it?

Currently, we are about 15 people, all in India. Over the next year, we hope to expand our team to about 30-35 people. We will be looking to expand not only in the area of sales and marketing, but also engineering, QA, and support.

For more information about Vaultize, see http://www.vaultize.com

Founders of @firstcryindia @dhingana @sokrati to talk at @SAIFPartners Ignition Event

SAIF Ignition is a startup event by Venture Capital firm Saif Partners. The event is divided into two sessions:

Session 1 will have some startups sharing their learnings on go-to-market strategies on sales and customer acquisition. In addition, we will have Supam Maheshwari from FirstCry, Swapnil Shinde from Dhingana and Ashish Mehta from Sokrati share their learnings on how they scaled their ventures.

Session 2 – Startups pitch to the SAIF Team: Startups who would like to pitch to the SAIF team may send their pitches to saifignition@saifpartners.com.

Saif will shortlist 7-8 pitches. Please try to answer the following questions in your pitch

  • Market you are going after and the problem/pain point that exists currently
  • Explain the product and how it is solving the problem
  • Team behind the startup
  • Initial traction, if any
  • Funding requirement

You can look at a sample presentation here for reference.

Following is the detailed itinerary of the event

  • 9 – 9.30 AM – Registration
  • 9.30 – 10 AM – Networking over coffee
  • 10 – 11 AM – Panel discussion with Ashish Mehta (CEO & Co-founder, Sokrati), Supam Maheshwari (CEO & Co-founder, FirstCry) and Swapnil Shinde (Co-founder, Dhingana)
  • 11 – 1.30 PM – Problem solving session with startups (3-4 startups will present on their go-to market strategy)
  • 1.30 – 2.15 PM – Lunch
  • 2.30 – 5 PM – Pitch session with SAIF Team

In case of any queries or clarifications, please feel free to reach out to rohit@saifpartners.com or call Rohit at +91.98111.09541.

Fees and Registration

This event is free and open for anybody to attend. Please register here

Pune’s @TastyKhana get’s $5 million strategic investment from @DeliveryHeroCom

Pune’s TastyKhana, an online food ordering service, has just received $5 million in strategic investment from global online food ordering and take-out service DeliveryHero.

TastyKhana, which started in Pune as an online table booking service and then pivoted to food delivery, and is now mainly a food ordering service (the delivery is mostly handled by the restaurants themselves), expanded to Bombay in 2012, and is now is 7 different cities, serving 3000 restaurants.

Some interesting points:

  • DeliveryHero had earlier made a small investment in TastyKhana in 2012. Since then TastyKhana has grown 400%
  • Trak.in estimates that TastyKhana is currently valued at $16-18million
  • TastyKhana is the only Indian food ordering service with apps on 3 platforms – Android, iPhone and Blackberry
  • Last month, TastyKhana hit over 1000 restaurants in Mumbai alone

For more details you can read the news on TastyKhana’s blog, or a more detailed article on trak.in.

The end of the Indian IT Industry as we know it? -by @akkiman

(This article by Akshay Damle was first published on his blog and is reproduced here with permission for the benefit of PuneTech readers.)

Over the past couple few weeks, I have been reading & thinking about the salary hikes that the companies are doling out. This year, it has been challenging to provide “good” pay hikes to most of the employees and most of them are ending up feeling disappointed, cheated even. There were even dharnas staged because companies could not fulfil their promises of hiring them after graduation.

There was a time in the early – 2000s when the IT industry was the sunrise sector in India. 20+ % pay hikes were very common for even above average performers in organizations. This behaviour carried on till 2008-09 when the global financial crisis unleashed itself. The financial crisis affected most mid to senior level employees and things changed for most of them. Even during this time, young graduates (<3-5 years of experience) would still consistently get “good” pay hikes. They were given to prevent them from jumping ship as the key to success was having good quality resources in your organization and also because it didn’t affect the bottom line much.

The last 1 year has been tough on the Indian IT sector Most companies are reporting flat growth, squeezed margins, and record low utilization levels. A few of the companies have reported that they may not hike their employee’s salary. Most of them are providing single digit pay hikes, quite a departure from the past. Most companies are also reporting record low attrition levels (<5 %). So what has changed? What has suddenly gone so wrong ?

In my opinion, quite a few things have gone wrong. Note that I’m no industry expert: :

The failure of the Indian IT industry to move from performing standard grunt work (Services) to innovation.

Initially, performing “outsourcing” work for global companies in India was highly lucrative. What with low labour costs, low infrastructure costs, and therefore high margins. The failure of these companies was to not divert these profits into more R&D work and instead hiring more and more grads to work on such projects. The “good” raises & hiring by the thousands meant that the margins reduced, quality reduced. The effect was that many of these global companies started moving projects out of India to other lucrative countries like China, Philipines, etc.

Proliferation of sub-standard engineering colleges across India.

Most of the folks in India were enamoured with the wealth that the early IT folk acquired. Everyone had a house (or two), a car, flashy lifestyles etc. Therefore, there was a demand across Bharat to become engineers and move to Bangalore, Hyderabad, Pune, Gurgaon and get into big IT organizations. This meant that engineering colleges multiplied overnight and there were millions of new IT graduates. Most of the big IT companies had such huge requirements that most of them could fulfil this supply of hiring these engineering grads. What most didn’t realize is that it takes years & years of experience before a college can be considered good. You require land, infrastructure, good professors, excellent equipment to be able to impart quality education to students. Most colleges ended up producing half-baked graduates ready to take on the IT world. This has been the failing for many companies & colleges. What makes things worse is that most Universities are very slow to adapt their syllabus. In a fast-moving world of technology, this is a death-knell.

Near constant starting salaries

Ever since I graduated in 2001, the starting salary of an IT graduate has remained more or less the same. Most engineering students from the cities do not accept such salaries but then they have a choice of moving out for further education to the US, etc. Unfortunately, this isn’t an option for most of the folks coming in from middle India. Additionally, 2.5 lakhs p.a. is lucrative for most of these graduates. Most big IT companies are also more than happy to keep this salary constant for the past so many years. So what we now have are sub-standard quality graduates along with folks who are paid less. Not a good thing at all.

Rising costs & degrading urban infrastructure

This isn’t a direct reason for the downfall of the Indian IT but most of these jobs & companies contributed extensively to the tax-revenues of states, and the centre. Unfortunately, this did not translate to quality infrastructure in these urban wastelands. The accompanying real-estate boom & high inflationary rates have ensured that the cost of living increases quite a lot each year & house rentals are on an all-time high. Many of the new young graduates stay far away from the city in order to make rent. This all affects the quality of work.

Increasing credit debt

It’s absolutely sad to see many of these young graduates caught up in credit card debts. There was a time around 8 years back when credit cards were doled out to IT workers as if they were visiting cards. I have seen quite a few colleagues who are stuck in credit card debts, personal loans, etc. Leave aside owning a home, they are struggling to make payments. At the same time, everyone wants the flashy phone, the flashy clothes, good food, etc. It’s appalling to note that many workers don’t even know how Income tax is calculated! So when these guys are offered single digit pay hikes especially when they’ve seen some seniors in the past get 20%+ pay hikes, they are disappointed and get unmotivated. To make matters worse, they can’t switch jobs because no one is hiring at that experience level. This all translates to poor quality of work.

It isn’t all a bad thing though. Many companies have started seeing the big picture and involved in improving their bottom lines. They have started investing more & more into innovation. Some colleges at the top-tier are changing their syllabus on a yearly basis. Also if you can innovate in your job, you still have multiple growth opportunities. Most folks are unaware of the emerging technologies, market trends, global financial news, etc. This is extremely vital if you want to grow in your role. If this is followed, many can still reap the financial rewards and grow. If this isn’t followed, sadly the IT industry isn’t the utopia that it was made out to be.

I’ll end this by saying that there is still hope but yes, the Indian IT industry isn’t what it used to be.

About the Author – Akshay Damle

Akshay Damle is a Pune-based technology enthusiast. During the day, he manages teams that are involved in building scalable payment systems infrastructure. He has over 11 years of experience in building enterprise applications. His interests are following emerging technology trends, current affairs, finance & general knowledge. You can follow him on twitter @akkiman.

Building world-class technology companies – Helion VC – 24 April

Helion VC, TiE Pune, POCC, and YourStory.in have organized a panel discussion on “Building world-class technology companies” on 24th April, from 5pm-8pm at Le Meridien Pune. A panel discussion on Scaling Technology Companies will have these panelists:

  • Sanjeev Aggarwal, Co-Founder Helion and Daksh
  • Nitin Kulkarni, COO, Persistent
  • Sanjay Katkar, Co-founder & CTO, Quick Heal
  • Rajeev Goel, Co-founder & CEO, Pubmatic

Another panel discussion on Raising Venture Capital will have these panelists:

  • Ritesh Banglani, Director Helion
  • Swapnil Shinde, Co-founder and COO, Dhingana
  • Vishal Gupta, Founder and CEO, Seclore

This will be followed by a networking session over cocktail.

About this Event

This event is free open to all. Register here

The event is from 5pm to 8pm on Wednesday 24th April, at Le Meridien.